Head of Marketing (Global Individual Health)
The Cigna Group
Full-time
On-site
United Kingdom
🌐 Digital Marketing
📌 Core Information
- Job Title: Head of Marketing (Global Individual Health)
- Company: The Cigna Group
- Location: Edinburgh, United Kingdom
- Job Type: Full-Time, Hybrid
- Category: Health Care
- Date Posted: June 11, 2025
- Experience Level: 10+ years
🚀 Job Overview
Key aspects of this role include:
- Developing and leading the long-term marketing strategy for the business across all marketing and sales acquisition channels.
- Creating and executing a full-funnel D2C marketing strategy to acquire, engage, and retain customers.
- Collaborating with the broker sales team to develop engagement strategies for the broker community.
- Leading the customer engagement team for IH to create best-in-class customer engagement with customers.
- Managing and mentoring a high-performing marketing team.
*ASSUMPTION: This role requires a strong understanding of the health insurance market, experience working in financially regulated markets, and a proven track record of leading and influencing in a matrixed environment.*
📋 Key Responsibilities
- Marketing Strategy: Develop and lead the long-term marketing strategy for the business across all marketing and sales acquisition channels.
- Marketing Acquisition: Work with the marketing agency to create and execute a full-funnel D2C marketing strategy to acquire, engage, and retain customers.
- Broker Marketing: Collaborate with the broker sales team to develop engagement strategies for the broker community, optimizing our engagement with them and supporting their customer acquisition.
- Marketing Communications: Lead the creative service capabilities that support customer engagement and internal communications execution.
- Customer Engagement: Support the IH business lines to increase customer engagement, measuring success through customer value, tenure, and relationship NPS.
- Marketing Agency Engagement: Serve as the single owner of the relationship with the marketing agency, working closely with them to execute the marketing strategy.
- Data-Driven Decision Making: Utilize data analytics and market insights to inform distribution strategies, track performance metrics, and make informed decisions to drive growth.
- Team Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a culture of excellence, innovation, accountability, and teamwork.
*ASSUMPTION: This role requires strong strategic thinking, data-driven decision-making, and excellent communication skills to lead and influence cross-functional teams.*
🎯 Required Qualifications
- Education: Bachelor’s Degree required; MBA preferred.
- Experience: 10+ years of industry experience, with a proven track record in a regional or global leadership role, particularly in a matrixed environment.
- Required Skills:
- Strong strategic thinking and strategy execution.
- Extensive proficiency in digital marketing, including PPC, affiliates, SEO, CRM, and social media.
- Proven track record of taking market and customer insight to create and execute global marketing strategies.
- Strong communications and interpersonal skills, both verbal and written.
- Personal resilience and adaptability.
- Ability to manage and mentor others, viewed as a leader and mentor.
- Excellent oral, written, and presentation skills.
- Inspirational leadership and commitment to talent development.
*Assumption: This role requires a strong background in marketing, with a focus on digital marketing and data-driven decision-making, as well as proven leadership experience.*
💰 Compensation & Benefits
- Salary Range: £80,000 - £120,000 per annum (Based on industry standards for a Head of Marketing role with 10+ years of experience in the health care sector in the UK)
- Benefits:
- Competitive salary.
- Multicultural and hybrid working environment.
- Private Medical Insurance.
- Employee Wellbeing Benefits.
- Educational Development Program.
- Working Hours: Full-time, with flexible hours and remote work options available.
*ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role with the required experience level in the health care sector in the UK. Benefits may vary based on the candidate's location and employment status.*
📌 Applicant Insights
🔍 Company Context
- Industry: Health Care
- Company Size: 10,001+ employees
- Founded: 1982 (as a public company)
- Company Description: The Cigna Group is a global health company committed to creating a better future built on the vitality of every individual and every community. They maintain sales capabilities in more than 30 countries and jurisdictions, with more than 190 million customer relationships around the world.
- Company Specialties: Health care services, health insurance, employee benefits, and health care solutions.
📊 Role Analysis
- Career Level: Executive/Management
- Reporting Structure: This role reports directly to the Head of Direct Sales and leads the marketing team and customer engagement team for IH.
- Work Arrangement: Hybrid, with a mix of remote work and on-site collaboration.
- Growth Opportunities:
- Potential to grow into a more senior leadership role within the marketing function or the broader organization.
- Opportunities to work on global projects and collaborate with international teams.
*ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their leadership skills and take on more responsibility within the organization.*
🌍 Location & Work Environment
- Office Type: Hybrid, with a mix of remote work and on-site collaboration at the Edinburgh office.
- Office Location(s): Edinburgh, United Kingdom
- Geographic Context: Edinburgh is the capital city of Scotland and offers a high quality of life, with a vibrant cultural scene, historic architecture, and easy access to the Scottish Highlands.
- Work Schedule: Full-time, with flexible hours and the option to work remotely.
*ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work, allowing for flexibility and a better work-life balance.*
💼 Interview & Application Insights
- Typical Process: 1. Online application submission. 2. Phone or video screening. 3. In-depth behavioral interviews. 4. Final round with key stakeholders.
- Key Assessment Areas: Strategic thinking, data-driven decision-making, leadership skills, cultural fit, and industry-specific knowledge.
- Application Tips:
- Tailor your resume and cover letter to highlight your marketing and leadership experience, as well as your understanding of the health insurance market and financially regulated markets.
- Be prepared to discuss your experience with data-driven marketing strategies and your ability to lead and influence cross-functional teams.
- Research the company and the role to demonstrate your enthusiasm and understanding of the opportunity.
*Assumption: The interview process will focus on assessing the candidate's strategic thinking, data-driven decision-making, leadership skills, cultural fit, and industry-specific knowledge.*
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
*ASSUMPTION: The required tools and technologies may vary depending on the candidate's specific role and responsibilities within the marketing team.*
👔 Cultural Fit Considerations
- Company Values: Trust, communication, and a positive culture are paramount at The Cigna Group. They prioritize employee well-being and work-life balance.
- Work Style: Collaborative, innovative, and data-driven. The company values diversity, inclusion, and fostering a culture of excellence.
- Self-Assessment Questions:
- How do you align with The Cigna Group's values, particularly trust and communication?
- How comfortable are you working in a hybrid environment, balancing remote work and on-site collaboration?
- How do you approach mentoring and developing team members to reach their full potential?
*ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong collaboration and communication skills, as well as a commitment to the company's values and work-life balance.*
⚠️ Potential Challenges
- Balancing the demands of leading the marketing function and customer engagement team for IH.
- Working in a matrixed environment, requiring strong influencing skills and cross-functional collaboration.
- Adapting to a hybrid work arrangement, balancing remote work and on-site collaboration.
*ASSUMPTION: These challenges can be overcome with strong leadership skills, excellent communication, and a commitment to fostering a positive and collaborative work environment.*
📈 Similar Roles Comparison
- Head of Marketing (Health Insurance): This role is similar to a Head of Marketing role within the health insurance industry, focusing on customer acquisition, engagement, and retention strategies.
- Global Marketing Director: This role is similar to a Global Marketing Director role, with a focus on leading the marketing function across multiple regions and collaborating with international teams.
- Customer Engagement Manager (Health Care): This role is similar to a Customer Engagement Manager role within the health care industry, with a focus on creating best-in-class customer engagement strategies.
*ASSUMPTION: This role offers a unique blend of marketing and customer engagement responsibilities, requiring a strong understanding of both functions and the ability to lead and influence cross-functional teams.*
📝 Sample Projects
- Developing and executing a full-funnel D2C marketing strategy to acquire, engage, and retain customers.
- Collaborating with the broker sales team to create and execute broker engagement events, optimizing our engagement with the broker community and supporting their customer acquisition.
- Leading the customer engagement team for IH to create and implement customer engagement strategies, measuring success through customer value, tenure, and relationship NPS.
*ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute marketing strategies, collaborate with cross-functional teams, and measure the success of their initiatives.*
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Global Individual Health business?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to working with external marketing agencies?
- How does the company measure the success of its marketing initiatives, and how is this role expected to contribute to that process?
*ASSUMPTION: These questions will help the candidate better understand the role, the company's marketing strategy, and the expectations for their success in the position.*
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.thecignagroup.com/us/en/job/25007556/Head-of-Marketing-Global-Individual-Health).
- Tailor your resume and cover letter to highlight your marketing and leadership experience, as well as your understanding of the health insurance market and financially regulated markets.
- Prepare for the interview by researching the company and role, and practicing your responses to common interview questions.
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Head of Marketing (Global Individual Health)
- Company: The Cigna Group
- Location: Edinburgh, United Kingdom
- Job Type: Full-Time, Hybrid
- Category: Health Care
- Date Posted: June 11, 2025
- Experience Level: 10+ years
🚀 Job Overview
Key aspects of this role include:
- Developing and leading the long-term marketing strategy for the business across all marketing and sales acquisition channels.
- Creating and executing a full-funnel D2C marketing strategy to acquire, engage, and retain customers.
- Collaborating with the broker sales team to develop engagement strategies for the broker community.
- Leading the customer engagement team for IH to create best-in-class customer engagement with customers.
- Managing and mentoring a high-performing marketing team.
*ASSUMPTION: This role requires a strong understanding of the health insurance market, experience working in financially regulated markets, and a proven track record of leading and influencing in a matrixed environment.*
📋 Key Responsibilities
- Marketing Strategy: Develop and lead the long-term marketing strategy for the business across all marketing and sales acquisition channels.
- Marketing Acquisition: Work with the marketing agency to create and execute a full-funnel D2C marketing strategy to acquire, engage, and retain customers.
- Broker Marketing: Collaborate with the broker sales team to develop engagement strategies for the broker community, optimizing our engagement with them and supporting their customer acquisition.
- Marketing Communications: Lead the creative service capabilities that support customer engagement and internal communications execution.
- Customer Engagement: Support the IH business lines to increase customer engagement, measuring success through customer value, tenure, and relationship NPS.
- Marketing Agency Engagement: Serve as the single owner of the relationship with the marketing agency, working closely with them to execute the marketing strategy.
- Data-Driven Decision Making: Utilize data analytics and market insights to inform distribution strategies, track performance metrics, and make informed decisions to drive growth.
- Team Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a culture of excellence, innovation, accountability, and teamwork.
*ASSUMPTION: This role requires strong strategic thinking, data-driven decision-making, and excellent communication skills to lead and influence cross-functional teams.*
🎯 Required Qualifications
- Education: Bachelor’s Degree required; MBA preferred.
- Experience: 10+ years of industry experience, with a proven track record in a regional or global leadership role, particularly in a matrixed environment.
- Required Skills:
- Strong strategic thinking and strategy execution.
- Extensive proficiency in digital marketing, including PPC, affiliates, SEO, CRM, and social media.
- Proven track record of taking market and customer insight to create and execute global marketing strategies.
- Strong communications and interpersonal skills, both verbal and written.
- Personal resilience and adaptability.
- Ability to manage and mentor others, viewed as a leader and mentor.
- Excellent oral, written, and presentation skills.
- Inspirational leadership and commitment to talent development.
*Assumption: This role requires a strong background in marketing, with a focus on digital marketing and data-driven decision-making, as well as proven leadership experience.*
💰 Compensation & Benefits
- Salary Range: £80,000 - £120,000 per annum (Based on industry standards for a Head of Marketing role with 10+ years of experience in the health care sector in the UK)
- Benefits:
- Competitive salary.
- Multicultural and hybrid working environment.
- Private Medical Insurance.
- Employee Wellbeing Benefits.
- Educational Development Program.
- Working Hours: Full-time, with flexible hours and remote work options available.
*ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role with the required experience level in the health care sector in the UK. Benefits may vary based on the candidate's location and employment status.*
📌 Applicant Insights
🔍 Company Context
- Industry: Health Care
- Company Size: 10,001+ employees
- Founded: 1982 (as a public company)
- Company Description: The Cigna Group is a global health company committed to creating a better future built on the vitality of every individual and every community. They maintain sales capabilities in more than 30 countries and jurisdictions, with more than 190 million customer relationships around the world.
- Company Specialties: Health care services, health insurance, employee benefits, and health care solutions.
📊 Role Analysis
- Career Level: Executive/Management
- Reporting Structure: This role reports directly to the Head of Direct Sales and leads the marketing team and customer engagement team for IH.
- Work Arrangement: Hybrid, with a mix of remote work and on-site collaboration.
- Growth Opportunities:
- Potential to grow into a more senior leadership role within the marketing function or the broader organization.
- Opportunities to work on global projects and collaborate with international teams.
*ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their leadership skills and take on more responsibility within the organization.*
🌍 Location & Work Environment
- Office Type: Hybrid, with a mix of remote work and on-site collaboration at the Edinburgh office.
- Office Location(s): Edinburgh, United Kingdom
- Geographic Context: Edinburgh is the capital city of Scotland and offers a high quality of life, with a vibrant cultural scene, historic architecture, and easy access to the Scottish Highlands.
- Work Schedule: Full-time, with flexible hours and the option to work remotely.
*ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work, allowing for flexibility and a better work-life balance.*
💼 Interview & Application Insights
- Typical Process: 1. Online application submission. 2. Phone or video screening. 3. In-depth behavioral interviews. 4. Final round with key stakeholders.
- Key Assessment Areas: Strategic thinking, data-driven decision-making, leadership skills, cultural fit, and industry-specific knowledge.
- Application Tips:
- Tailor your resume and cover letter to highlight your marketing and leadership experience, as well as your understanding of the health insurance market and financially regulated markets.
- Be prepared to discuss your experience with data-driven marketing strategies and your ability to lead and influence cross-functional teams.
- Research the company and the role to demonstrate your enthusiasm and understanding of the opportunity.
*Assumption: The interview process will focus on assessing the candidate's strategic thinking, data-driven decision-making, leadership skills, cultural fit, and industry-specific knowledge.*
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
*ASSUMPTION: The required tools and technologies may vary depending on the candidate's specific role and responsibilities within the marketing team.*
👔 Cultural Fit Considerations
- Company Values: Trust, communication, and a positive culture are paramount at The Cigna Group. They prioritize employee well-being and work-life balance.
- Work Style: Collaborative, innovative, and data-driven. The company values diversity, inclusion, and fostering a culture of excellence.
- Self-Assessment Questions:
- How do you align with The Cigna Group's values, particularly trust and communication?
- How comfortable are you working in a hybrid environment, balancing remote work and on-site collaboration?
- How do you approach mentoring and developing team members to reach their full potential?
*ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong collaboration and communication skills, as well as a commitment to the company's values and work-life balance.*
⚠️ Potential Challenges
- Balancing the demands of leading the marketing function and customer engagement team for IH.
- Working in a matrixed environment, requiring strong influencing skills and cross-functional collaboration.
- Adapting to a hybrid work arrangement, balancing remote work and on-site collaboration.
*ASSUMPTION: These challenges can be overcome with strong leadership skills, excellent communication, and a commitment to fostering a positive and collaborative work environment.*
📈 Similar Roles Comparison
- Head of Marketing (Health Insurance): This role is similar to a Head of Marketing role within the health insurance industry, focusing on customer acquisition, engagement, and retention strategies.
- Global Marketing Director: This role is similar to a Global Marketing Director role, with a focus on leading the marketing function across multiple regions and collaborating with international teams.
- Customer Engagement Manager (Health Care): This role is similar to a Customer Engagement Manager role within the health care industry, with a focus on creating best-in-class customer engagement strategies.
*ASSUMPTION: This role offers a unique blend of marketing and customer engagement responsibilities, requiring a strong understanding of both functions and the ability to lead and influence cross-functional teams.*
📝 Sample Projects
- Developing and executing a full-funnel D2C marketing strategy to acquire, engage, and retain customers.
- Collaborating with the broker sales team to create and execute broker engagement events, optimizing our engagement with the broker community and supporting their customer acquisition.
- Leading the customer engagement team for IH to create and implement customer engagement strategies, measuring success through customer value, tenure, and relationship NPS.
*ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute marketing strategies, collaborate with cross-functional teams, and measure the success of their initiatives.*
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Global Individual Health business?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to working with external marketing agencies?
- How does the company measure the success of its marketing initiatives, and how is this role expected to contribute to that process?
*ASSUMPTION: These questions will help the candidate better understand the role, the company's marketing strategy, and the expectations for their success in the position.*
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.thecignagroup.com/us/en/job/25007556/Head-of-Marketing-Global-Individual-Health).
- Tailor your resume and cover letter to highlight your marketing and leadership experience, as well as your understanding of the health insurance market and financially regulated markets.
- Prepare for the interview by researching the company and role, and practicing your responses to common interview questions.
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.