Head of Marketing - Greater China Region

📌 Core Information

🔹 Job Title: Head of Marketing - Greater China Region

🔹 Company: Xsolla

🔹 Location: Beijing, China

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for the Greater China region
• Collaborating with global teams to integrate regional strategies into the overall global plan
• Managing local teams and external partners to deliver campaigns and events
• Analyzing market data to identify trends and opportunities
• Fluency in English and Mandarin for corporate communication and local execution

ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration. The ideal candidate will have experience working in multinational corporations and be comfortable managing teams and external partners.

📋 Key Responsibilities

✅ Identifying market needs and strengthening Xsolla's brand awareness in the Greater China region

✅ Delivering a localized website and digital marketing plan for the Greater China market

✅ Developing key areas of focus and KPIs for marketing in the Greater China region

✅ Executing and measuring localized B2B marketing campaigns and initiatives

✅ Planning, securing, contracting, executing, and delivering trade shows within the region

✅ Managing day-to-day interactions with external partners on behalf of the company

✅ Organizing and planning public speaking opportunities for Xsolla experts

✅ Collaborating with regional business development teams to generate unique content

✅ Contributing to the efficiency of the marketing team by sharing new ideas and approaches

✅ Working with the digital marketing team to execute and deliver various marketing campaign materials

✅ Establishing and leading localized teams covering Social Media, PR, Events, Dedicated Websites, ABM, and tailored Outreach Campaigns

✅ Leveraging expertise in digital payments, the gaming industry, and developer ecosystems to design culturally resonant growth strategies

✅ Aligning with other CMOs to share global resources while maintaining regional autonomy

ASSUMPTION: This role requires a strong understanding of the gaming industry and digital payments. The ideal candidate will have experience working with or for digital media agencies, trade show producers, and public relations agencies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 10+ years in tech/gaming marketing, with 3+ years as a regional lead in MNCs

Required Skills:

• Strong data analysis and measurement skills
• Proven experience in creating and developing trade show and branded B2B experiential marketing events
• Fluency in English and Mandarin

Preferred Skills:

• Experience working with or for digital media agencies, trade show producers, and public relations agencies
• Knowledge of the Greater China market and local customs

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the gaming industry and digital payments, as well as experience working with external partners.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Head of Marketing role in the Greater China region, the estimated salary range is ¥500,000 - ¥800,000 per year. This estimate takes into account the experience level, location, and company size.

Benefits:

• Health insurance
• Retirement plans
• Paid time off
• Professional development opportunities

Working Hours: Full-time, with standard business hours. Flexible work arrangements may be available for specific projects or events.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Xsolla operates in the computer games industry, focusing on game payments, local payment solutions, and online game monetization. The company serves game developers and publishers, helping them operate more efficiently and sell more games.

Company Size: Xsolla has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Xsolla was founded in 2005 and is headquartered in Sherman Oaks, California, with offices worldwide.

Company Description:

• Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games.
• The company serves only the video game industry, catering to businesses from indie to enterprise.
• Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Epic Games, and PUBG Corporation.

Company Specialties:

• Game payments
• Local payment solutions
• Online game monetization
• Microtransactions
• In-game payment solutions
• In-game payments
• In-game monetization
• Game monetization
• Billing
• Billing services
• Payment gateway
• Fraud management
• Gaming
• Game publishing
• Game development
• Mobile game monetization
• Video game funding
• Revenue building
• Video game discoverability

Company Website: https://xsolla.com/

ASSUMPTION: Xsolla's focus on the gaming industry and its global presence provide unique opportunities for growth and collaboration in the marketing role.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience in marketing and a strong understanding of the gaming industry.

Reporting Structure: The Head of Marketing - Greater China Region reports directly to the Regional Marketing Manager for Greater China and collaborates with various global teams, including Experiential, Digital, Creative, and Product Marketing teams, as well as the regional Business Development Team.

Work Arrangement: This role is based in Beijing, China, with a hybrid work arrangement that includes on-site work and remote collaboration with global teams.

Growth Opportunities:

• Expanding the company's presence in the Greater China region
• Developing and implementing successful marketing campaigns
• Collaborating with global teams to integrate regional strategies into the overall global plan
• Potential career progression to a global marketing leadership role

ASSUMPTION: The ideal candidate for this role will have a proven track record of success in marketing, strong leadership skills, and the ability to work effectively in a global team environment.

🌍 Location & Work Environment

Office Type: Xsolla's Beijing office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 2002B Raffles City Office Building, No. 1 Dongzhimen South Street, Beijing, Dongcheng District, China

Geographic Context:

• The Greater China region includes Mainland China, Hong Kong, and Taiwan, offering a diverse market with unique cultural nuances and business practices.
• Beijing, the capital of China, is a major political, cultural, and economic hub, providing ample opportunities for professional growth and development.
• The city is known for its rich history, vibrant culture, and modern infrastructure, offering a unique blend of old and new for residents and visitors alike.

Work Schedule: The standard workweek is Monday to Friday, with flexible hours to accommodate project deadlines and team collaboration across time zones.

ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and able to adapt to the unique cultural and business practices of the Greater China region.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Regional Marketing Manager for Greater China
• Final interview with the Global Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Cross-functional collaboration and team leadership
• Data analysis and interpretation
• Cultural awareness and adaptability
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your experience in marketing, the gaming industry, and regional market development.
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
• Demonstrate your understanding of the Greater China market and local customs in your application materials.

ATS Keywords: Marketing strategy, Greater China, gaming industry, data analysis, cross-functional collaboration, team leadership, cultural awareness, regional market development

ASSUMPTION: Xsolla's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role and the company. The interview process may vary depending on the candidate's qualifications and the hiring team's availability.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) tools (e.g., Google Analytics, SEMrush)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate for this role will have experience with marketing automation platforms, CRM software, and other relevant tools for managing marketing campaigns and projects.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Adaptable

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and data-informed
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you approach adapting marketing strategies to fit local customs and preferences?
• Can you provide an example of a time when you successfully led a team through a significant change or challenge?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Xsolla values candidates who are customer-focused, innovative, collaborative, accountable, and adaptable. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to adapt to the unique cultural and business practices of the Greater China region.

⚠️ Potential Challenges

• Navigating the unique cultural and business practices of the Greater China region
• Managing external partners and vendors in a remote work environment
• Balancing global marketing strategies with regional market needs and preferences
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and able to adapt to the unique cultural and business practices of the Greater China region.

📈 Similar Roles Comparison

• Unlike other regional marketing roles, this position requires a high level of autonomy and cross-functional collaboration with global teams.
• The Greater China region offers a diverse market with unique cultural nuances and business practices, requiring a strong understanding of local customs and preferences.
• Career progression in this role may include opportunities to lead global marketing teams or advance to an executive-level position within the company.

ASSUMPTION: This role offers unique opportunities for growth and collaboration in the marketing field, with a focus on the gaming industry and regional market development.

📝 Sample Projects

• Developing and executing a successful marketing campaign for a new game launch in the Greater China region
• Conducting market research to identify trends and opportunities in the regional gaming industry
• Managing a team of local marketing professionals to deliver a series of regional trade shows and events

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute marketing strategies, manage teams, and adapt to the unique cultural and business practices of the Greater China region.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall global marketing strategy for Xsolla?
• What are the key priorities for this role in the first 90 days?
• How does Xsolla support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in the Greater China region, and how does Xsolla address these challenges?
• How does Xsolla foster a culture of collaboration and innovation within its marketing teams?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the Greater China region, as well as their ability to work effectively in a global team environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in marketing, the gaming industry, and regional market development.
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
• Demonstrate your understanding of the Greater China market and local customs in your application materials.
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.