Head of Marketing, Greece

📌 Core Information

🔹 Job Title: Head of Marketing, Greece

🔹 Company: Wolt

🔹 Location: Athens, Greece

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for Greece
• Collaborating with local and global teams to execute campaigns
• Managing partnerships and securing new business opportunities
• Leading a team of marketing managers and specialists
• Optimizing growth and efficiency in marketing efforts

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in marketing to drive growth and success in the Greek market.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies for Greece, aligning with global initiatives and business objectives

✅ Collaborating with regional campaign planning teams, global marketing teams, and commercial teams to ensure alignment and effectiveness

✅ Identifying and securing new partnerships, and nurturing existing relationships with merchants

✅ Designing and executing joint marketing campaigns with partners to increase visibility and drive mutual growth

✅ Executing social media campaigns by partnering with local influencers and enforcing brand guidelines

✅ Supporting campaign planning teams in city and area expansions

✅ Overseeing the creation of marketing materials and promotional content tailored for local campaigns

✅ Leading a team of marketing managers and specialists, supporting their development and growth

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (5-10 years) in marketing, with at least 3 years in a leadership role

Required Skills:

• Strategic marketing planning and execution
• Partnership development and management
• Campaign planning and management
• Social media marketing and influencer collaboration
• Brand management and content creation
• Team leadership and development
• Budget management and resource allocation
• Market analysis and OKR alignment

Preferred Skills:

• Experience in the food delivery or tech industry
• Fluency in Greek and English
• Strong analytical skills and data-driven decision making

ASSUMPTION: Candidates with experience in fast-paced, dynamic environments and a proven track record of driving growth will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a Head of Marketing role in Greece with 5-10 years of experience)

Benefits:

• Health, dental, and vision insurance
• Retirement plan contributions
• Generous vacation and sick leave policies
• Employee discounts on Wolt food deliveries
• Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, with some flexibility for meetings and events

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Wolt operates in the software development industry, focusing on local commerce and food delivery services.

Company Size: Wolt has over 10,000 employees globally, providing a large and diverse work environment.

Founded: Wolt was founded in 2014 and joined forces with DoorDash in 2022, expanding its reach to over 30 countries.

Company Description:

• Wolt is a Helsinki-based technology company with a mission to bring joy, simplicity, and earnings to neighborhoods worldwide.
• The company develops a local commerce platform that connects people looking to order food, groceries, and other goods with people interested in selling and delivering them.
• Wolt is committed to growing and empowering a more inclusive community within its company, industry, and cities.

Company Specialties:

• Food and beverage delivery
• Local commerce platform development
• Expansion into new markets and countries

Company Website: careers.wolt.com/en

ASSUMPTION: Wolt's focus on growth and expansion provides opportunities for employees to take on new challenges and advance their careers.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Regional Director of Growth & Marketing.

Reporting Structure: The Head of Marketing, Greece will lead a team of marketing managers and specialists, with dotted-line reporting to local leadership and GMs.

Work Arrangement: This role is on-site, with flexibility for remote work when necessary. The work arrangement allows for a healthy work-life balance while ensuring the team's needs are met.

Growth Opportunities:

• Advancement to regional or global marketing roles within Wolt
• Expansion of responsibilities as the Greek market grows and evolves
• Professional development opportunities through training and mentorship programs

ASSUMPTION: The successful candidate will have the opportunity to grow and develop their skills within Wolt's dynamic and expanding organization.

🌍 Location & Work Environment

Office Type: Wolt's Athens office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Wolt's Athens office is located in the city center, providing easy access to public transportation and amenities.

Geographic Context:

• Athens is the capital and largest city of Greece, with a population of over 660,000 people.
• The city is known for its rich history, vibrant culture, and diverse food scene.
• Athens offers a high quality of life, with a warm climate, beautiful beaches, and numerous cultural attractions.

Work Schedule: The work schedule is typically Monday-Friday, with some flexibility for meetings and events. The work environment is fast-paced and dynamic, with a strong focus on collaboration and innovation.

ASSUMPTION: Working in Athens provides a unique blend of historical and modern experiences, with a vibrant culture and diverse food scene that can inspire marketing campaigns and initiatives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and other team members
• Final interview with the Regional Director of Growth & Marketing

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team management skills
• Communication and collaboration abilities
• Cultural fit and alignment with Wolt's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and leadership skills
• Prepare examples of successful marketing campaigns you've led and the results they achieved
• Research Wolt's company culture and values to demonstrate your fit with the organization

ATS Keywords: Marketing strategy, social media marketing, content creation, partnership development, campaign planning, team leadership, brand management, influencer collaboration, local marketing, growth optimization, commercial strategy, budget management, relationship management, promotional content, market analysis, OKR alignment

ASSUMPTION: The interview process will focus on assessing the candidate's strategic marketing skills, leadership abilities, and cultural fit with Wolt's values and company culture.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The successful candidate will be proficient in using marketing tools and technologies to optimize campaigns and drive growth.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Collaboration
• Continuous learning
• Innovation
• Integrity

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and resilient

Self-Assessment Questions:

• How do you embody Wolt's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in your marketing strategy?
• How do you foster a collaborative work environment and support your team's growth and development?

ASSUMPTION: Candidates who demonstrate a strong alignment with Wolt's values and a collaborative work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Adapting to a fast-paced and dynamic work environment
• Balancing local and global marketing initiatives and priorities
• Navigating the unique cultural and market landscape of Greece

ASSUMPTION: The successful candidate will be able to thrive in a fast-paced environment, adapt to change, and effectively manage multiple priorities and stakeholders.

📈 Similar Roles Comparison

• Compared to other Head of Marketing roles, this position offers a unique opportunity to lead marketing efforts in a growing and dynamic market
• Greece's diverse cultural landscape and vibrant food scene provide a rich canvas for innovative marketing campaigns
• This role offers the potential for career growth and development within Wolt's expanding organization

ASSUMPTION: The unique aspects of this role, such as its focus on the Greek market and Wolt's growth trajectory, make it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign to drive brand awareness and customer acquisition in Greece
• Collaborating with local merchants to create co-marketing campaigns that drive mutual growth and success
• Analyzing market data to identify trends and opportunities, and developing targeted marketing strategies to capitalize on them

ASSUMPTION: The successful candidate will have a proven track record of developing and executing successful marketing campaigns that drive growth and customer acquisition.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans for the Greek market and how this role fits into those plans?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign in the Greek market and the strategies behind it?
• How does the company foster a collaborative and inclusive work environment, and what role does this position play in that?
• What are the key priorities for this role in the first 90 days, and how will success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate the candidate's interest in the role and their commitment to driving success for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and leadership skills
• Prepare examples of successful marketing campaigns you've led and the results they achieved
• Research Wolt's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.