📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: Københavns Lufthavne A/S
🔹 Location: Københavns Lufthavn, Kastrup, DK
🔹 Job Type: Full-time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Driving commercial development and enhancing passenger experience
- Leading a team of marketing specialists
- Ensuring marketing efforts deliver measurable value
- Collaborating with various stakeholders across the airport
ASSUMPTION: This role requires a strategic mindset, strong business understanding, and proven experience in digital presence and data-driven communication.
📋 Key Responsibilities
✅ Drive commercial development and enhance passenger experience throughout the customer journey
✅ Lead a team of marketing specialists, ensuring they deliver high-quality work and meet deadlines
✅ Collaborate with various stakeholders across the airport, including CASC, Parkering, Corporate Communication, and Passenger Journey Experience
✅ Develop and implement marketing strategies that increase engagement and conversion
✅ Monitor and analyze marketing performance, using data to inform decision-making
ASSUMPTION: The role may involve working with external partners and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in a similar role, demonstrating success in digital presence and data-driven decision-making
Required Skills:
- Strategic mindset and strong business understanding
- Proven experience in digital marketing and data analysis
- Excellent communication and leadership skills
- Ability to work effectively with cross-functional teams
- Fluency in Danish and English
Preferred Skills:
- Experience in the aviation industry
- Familiarity with CRM systems and marketing automation tools
- Knowledge of the Danish market
ASSUMPTION: The ideal candidate will have experience in a similar role and be able to provide examples of their work with digital presence and data-driven communication.
💰 Compensation & Benefits
Salary Range: DKK 700,000 - 900,000 per year (industry standard for a Head of Marketing role with 5-10 years of experience)
Benefits:
- Pension
- IT Equipment
- Flexible work planning
- Free parking, bicycle service, car cleaning, and discount agreements
- Physiotherapy, training facilities, yoga, coaching, and health insurance
- Individual check-in conversations and bonus
Working Hours: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The salary range is based on industry standards for a Head of Marketing role with the required experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Airlines and Aviation
Company Size: 1,001-5,000 employees
Founded: 1925
Company Description:
- Københavns Lufthavne A/S (CPH) creates value together by providing excellent travel experiences for millions of people daily
- CPH works with various partners, authorities, and customers to strengthen Denmark's accessibility and provide the best possible service
- CPH aims to be emission-free by 2030 and net-zero by 2050
Company Specialties:
- Aviation
- Airport operations
- Shopping center and infrastructure development
Company Website: www.cph.dk
ASSUMPTION: CPH is committed to sustainability and creating a positive impact on the environment and local community.
📊 Role Analysis
Career Level: Mid to senior-level management role
Reporting Structure: Reports directly to the Head of Marketing & Passenger Journey Communication
Work Arrangement: Hybrid (3 office days per week, with flexible work arrangements)
Growth Opportunities:
- Potential to expand the marketing team and take on more responsibilities
- Opportunities to collaborate with various stakeholders and external partners
- Possibility to work on strategic initiatives that drive commercial development and enhance passenger experience
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the business.
🌍 Location & Work Environment
Office Type: Modern, international airport environment
Office Location(s): Københavns Lufthavn, Kastrup, DK
Geographic Context:
- Kastrup is located approximately 8 km south of Copenhagen city center
- The airport is easily accessible by public transportation, car, or bicycle
- The area offers a mix of urban and natural surroundings, with beaches, parks, and cultural attractions nearby
Work Schedule: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The work environment is dynamic and multicultural, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Strategic mindset and business understanding
- Digital marketing and data analysis skills
- Communication and leadership skills
- Cultural fit and alignment with CPH's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your work with digital presence and data-driven communication
- Research CPH's mission, values, and recent projects to demonstrate your enthusiasm and fit for the role
ATS Keywords: Marketing strategy, digital presence, data analysis, commercial development, passenger experience, team leadership, stakeholder collaboration, hybrid work arrangement
ASSUMPTION: The interview process will focus on assessing your strategic mindset, business understanding, and cultural fit for the role.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Sustainability
- Collaboration
- Customer focus
- Innovation
- Responsibility
Work Style:
- Dynamic and multicultural environment
- Strong focus on collaboration and teamwork
- Flexible work arrangements and remote work options
- Results-driven and data-informed decision-making
Self-Assessment Questions:
- Do you have a strategic mindset and strong business understanding?
- Are you comfortable working in a dynamic, multicultural environment?
- Do you thrive in a results-driven, data-informed culture?
ASSUMPTION: CPH values candidates who are passionate about their work, committed to sustainability, and eager to collaborate with diverse teams.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing commercial development with sustainability goals
- Navigating a complex, multicultural work environment
- Adapting to changes in the aviation industry and consumer behavior
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, multicultural environment and have experience managing diverse teams.
📈 Similar Roles Comparison
- This role is unique due to its focus on commercial development and passenger experience in an airport setting
- Similar roles in other industries may focus more on brand management, product marketing, or digital marketing
- Career progression may involve moving into senior management or director-level roles within CPH or related industries
ASSUMPTION: This role offers unique opportunities for career growth and development within the aviation industry.
📝 Sample Projects
- Developing and implementing a digital marketing strategy to increase passenger engagement and conversion
- Analyzing passenger data to identify trends and optimize marketing efforts
- Collaborating with stakeholders to create targeted marketing campaigns for specific passenger segments
ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide examples of their work.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team in the next 12-24 months?
- How does the marketing team collaborate with other departments and external partners?
- What are the key priorities for this role in the first 3-6 months?
- How does CPH support the growth and development of its employees?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and allows you to assess the company culture and fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your work with digital presence and data-driven communication
- Research CPH's mission, values, and recent projects to demonstrate your enthusiasm and fit for the role
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
