Head of Marketing, India

📌 Core Information

🔹 Job Title: Head of Marketing, India

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive customer acquisition and retention
• Collaborating with sales teams to meet commercial objectives
• Managing and developing a marketing team
• Planning, developing, executing, and measuring demand generation programs
• Working with AWS Global Support to ensure customer success

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles to drive business growth in the Indian market.

📋 Key Responsibilities

✅ Create and execute marketing plans that deliver identified objectives to the business

✅ Oversee the implementation of marketing strategy for India, including campaigns, events, digital marketing, and PR

✅ Lead overall implementation of marketing programs, including lead generation activities, eMarketing campaigns, product & solutions sales support, reference programs, customer & developer marketing programs, etc.

✅ Organize, assist, and implement marketing events, including AWS Summits, exhibitions, seminars, tradeshows, and product launches

✅ Day-to-day management and development of the marketing team

✅ Work closely with the company’s Sales team to enable them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations

✅ Develop and execute customer-driven, locally oriented marketing strategies and programs that will increase customer demand, sales, and positively impact Amazon Web Services brand equity

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, with a strong focus on driving customer acquisition and retention.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, with at least 3 years in a leadership role

Required Skills:

• Proven experience in developing and executing marketing strategies
• Strong leadership and team management skills
• Excellent communication and presentation skills
• Ability to work cross-functionally with sales teams
• Familiarity with AWS products and services
• Proficient in English

Preferred Skills:

• Experience in the tech industry
• Fluency in Hindi or other Indian languages
• PMP certification

ASSUMPTION: Candidates should have a strong background in marketing with experience in developing and executing marketing strategies. The role requires collaboration with sales teams and managing a marketing team to achieve business objectives.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan
• Paid time off
• Maternity and paternity leave
• Employee discounts

Working Hours: Full-time, 40 hours per week. May require occasional work on weekends or evenings to support events.

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, qualifications, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence. The company operates in a highly competitive and rapidly evolving market.

Company Size: Amazon is a large corporation with over 1.3 million employees worldwide. This size offers opportunities for career growth and exposure to diverse projects but may also result in a more structured and hierarchical work environment.

Founded: Amazon was founded in 1994 by Jeff Bezos. The company started as an online bookstore and has since expanded into a vast array of products and services.

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
• The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
• Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.

Company Specialties:

• E-commerce
• Cloud computing (AWS)
• Digital streaming (Prime Video, Prime Music)
• Artificial intelligence (Alexa, Echo)
• Hardware development (Kindle, Fire tablets, Echo devices)

Company Website: Amazon.com

ASSUMPTION: Amazon's large size and diverse product offerings provide ample opportunities for career growth and exposure to various aspects of the business. However, the company's fast-paced and competitive nature may also present challenges in terms of work-life balance and job security.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the India Country Manager for AWS.

Reporting Structure: The Head of Marketing, India will report directly to the India Country Manager for AWS and will manage a team of marketing professionals.

Work Arrangement: This is an on-site role based in Bengaluru, India. The role may require occasional travel to other cities in India for events and meetings.

Growth Opportunities:

• Potential to expand the marketing team and take on additional responsibilities as the business grows
• Opportunities to work on high-impact projects and drive business growth
• Possibility to transition into other roles within Amazon, such as sales or product management, as the company continues to expand its offerings

ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and career progression within Amazon. The role's focus on driving business growth and customer acquisition provides ample opportunities for professional development.

🌍 Location & Work Environment

Office Type: Amazon's Bengaluru office is a modern, collaborative workspace with an open floor plan, designed to foster innovation and teamwork.

Office Location(s): Amazon's Bengaluru office is located in the Embassy Golf Links Business Park, off the Outer Ring Road.

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and is known as the "Silicon Valley of India" due to its thriving tech industry.
• The city has a tropical savanna climate, with warm and humid weather throughout the year.
• Bengaluru is well-connected by air, rail, and road, with several international and domestic airlines serving the city's Kempegowda International Airport.

Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. The role may require occasional work on weekends or evenings to support events.

ASSUMPTION: Bengaluru's thriving tech industry and vibrant culture make it an attractive location for professionals in the tech sector. However, the city's rapid growth has also led to increased traffic congestion and higher cost of living compared to other Indian cities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with a member of the HR team
• On-site or virtual interview with the hiring manager and other team members
• Final round interview with the India Country Manager for AWS
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management skills
• Communication and presentation skills
• Understanding of AWS products and services
• Cultural fit with Amazon's leadership principles

Application Tips:

• Tailor your resume and cover letter to highlight your marketing strategy and leadership skills
• Demonstrate your understanding of AWS products and services in your application materials
• Showcase your ability to work cross-functionally with sales teams in your previous roles
• Prepare for behavioral interview questions that focus on your leadership and problem-solving skills

ATS Keywords: Marketing strategy, marketing planning, demand generation, customer acquisition, customer retention, team management, AWS, Amazon Web Services, cloud computing, digital marketing, event management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy and leadership skills, as well as their cultural fit with Amazon's leadership principles. Candidates should be prepared to discuss their previous marketing experiences and how they have driven business growth in their respective industries.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the marketing team's preferences and the company's existing tech stack. However, familiarity with common marketing automation, CRM, and project management tools is generally expected.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Ownership
• Invent and simplify
• Learn and be curious
• Hire and develop the best
• Insist on the highest standards
• Think big
• Bias for action
• Frugality

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and team-oriented culture
• Focus on innovation and continuous improvement
• Strong emphasis on customer-centricity
• Data-driven decision-making

Self-Assessment Questions:

• How do you embody Amazon's customer obsession value in your daily work?
• Can you describe a time when you had to work collaboratively with a cross-functional team to achieve a common goal?
• How do you approach learning and staying curious in your role?

ASSUMPTION: Amazon's company values and work style emphasize customer obsession, innovation, and continuous improvement. Candidates should be able to demonstrate their alignment with these values and be prepared to discuss their approach to learning, collaboration, and customer-centricity in their interviews.

⚠️ Potential Challenges

• Managing a team remotely, with members spread across different cities in India
• Balancing multiple priorities and deadlines in a fast-paced work environment
• Adapting to changes in marketing strategies and priorities
• Working with a diverse range of stakeholders, including sales teams, product managers, and external vendors
• Navigating Amazon's complex organizational structure and decision-making processes

ASSUMPTION: These challenges are common to roles of this nature in large organizations. Candidates should be prepared to discuss their strategies for managing remote teams, balancing priorities, and navigating complex organizational structures in their interviews.

📈 Similar Roles Comparison

• This role differs from related positions in other companies in its focus on driving business growth for Amazon Web Services in the Indian market
• Industry-specific context: The Indian market for cloud computing services is rapidly growing, with increasing competition from local and international players
• Career path comparison: This role offers significant growth potential, both in terms of team expansion and career progression within Amazon

ASSUMPTION: This role is unique in its focus on driving business growth for Amazon Web Services in the Indian market. Candidates should be prepared to discuss their understanding of the Indian market for cloud computing services and their strategies for driving business growth in a competitive landscape.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new AWS service in the Indian market
• Conducting market research to identify customer pain points and develop targeted marketing strategies
• Managing a team to plan and execute a large-scale AWS event, such as an AWS Summit

ASSUMPTION: These sample projects are representative of the types of initiatives the Head of Marketing, India may be responsible for. Candidates should be prepared to discuss their experience with similar projects and their outcomes in their interviews.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategy for AWS in India and how this role fits into that strategy?
• How does the marketing team collaborate with the sales team to drive business growth?
• What are the key priorities for the marketing team in the first 90 days in this role?
• How does Amazon support the professional development of its employees?
• What are the biggest challenges facing the AWS business in India, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the role's priorities, the company's marketing strategy, and the opportunities for professional development. Candidates should be prepared to ask thoughtful and insightful questions throughout the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Jobs portal
• Tailor your resume and cover letter to highlight your marketing strategy and leadership skills, as well as your understanding of AWS products and services
• Prepare for behavioral interview questions that focus on your leadership and problem-solving skills
• Research Amazon's company values and be prepared to discuss your alignment with them in your interviews
• Follow up with the hiring manager one week after your final round interview to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.