📌 Core Information
🔹 Job Title: Head of Marketing Intelligence - NET-A-PORTER (f/m/d)
🔹 Company: Mytheresa
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: Full-time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Barcelona office)
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling a growing team of marketing data scientists and business analysts
- Evolving the marketing intelligence function to drive marketing performance and decision-making
- Designing and managing dashboards and reports to track key performance indicators
- Driving analytical excellence across all marketing channels
- Collaborating closely with performance marketing teams, finance, and leadership
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and deep expertise in marketing analytics to succeed.
📋 Key Responsibilities
✅ Lead and scale the Marketing Intelligence team, shaping the team structure and ways of working as it grows
✅ Design and manage dashboards and reports that track key performance indicators
✅ Drive analytical excellence by delivering actionable insights across all marketing channels
✅ Develop and oversee the marketing budget, ensuring optimal allocation across marketing channels
✅ Monitor expenditures to ensure alignment with financial targets
✅ Collaborate closely with performance marketing teams, finance, and leadership to align on measurement strategies, reporting standards, and business goals
ASSUMPTION: This role requires a strong focus on data-driven decision-making, cross-functional collaboration, and continuous improvement.
🎯 Required Qualifications
Education: University degree in Business Administration, Marketing, Economics, or a related field
Experience: Proven experience in a senior marketing analytics, growth, or performance marketing role in e-commerce
Required Skills:
- Deep expertise in budgeting, forecasting, and cost control within a marketing environment
- Strong understanding of performance marketing, attribution models, and measurement best practices
- Proficiency in Excel and Power BI or Tableau
- Experience with SQL (a plus)
- Excellent analytical skills with the ability to interpret data, generate insights, and present findings to stakeholders at all levels
- Strong communication and collaboration skills, with the ability to work effectively across cross-functional teams and with C-Level
- Results-driven mindset with high standards for quality, accuracy, and attention to detail
- Fluency in Business English
Preferred Skills:
- Experience working in a luxury e-commerce environment
- Fluency in additional languages (Spanish, German, or French)
ASSUMPTION: Candidates should have a strong background in marketing analytics and a proven track record of driving data-driven marketing strategies.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (estimated, based on experience level and market standards for the role in Barcelona)
Benefits:
- Up to 32 days of holiday, depending on the length of service
- Mobile office with up to 40% of total contracted hours (job and position permitting)
- 10 days/year of mobile office abroad in EU-countries (job and position permitting)
- Language & e-learning courses
- Staff discount of up to 30%
- Flexible remuneration benefits (ticket restaurant, ticket transport, and ticket child care)
- Discounted membership for selected sports platforms & gyms
- Private health insurance
- Access to LinkedIn Learning
- Individual support on mental health & well-being
- Social Day
- Employee Share Purchase Plan
Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options
ASSUMPTION: The salary range is estimated based on market standards for the role in Barcelona. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mytheresa operates in the competitive luxury e-commerce market, focusing on luxury fashion and accessories.
Company Size: Mytheresa has 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded: Mytheresa was founded in 2006, with a rich history in luxury retail and a strong online presence.
Company Description:
- Mytheresa is a global luxury e-commerce platform, offering a curated selection of high-end designer fashion and accessories for women and men.
- The company is known for its exceptional customer experience, personalized service, and exclusive collaborations with leading luxury brands.
- Mytheresa is headquartered in Munich, Germany, with offices in Barcelona, Spain, and New York, USA.
Company Specialties:
- Luxury e-commerce
- Luxury fashion and accessories
- Digital luxury shopping
- International luxury retail
- Technology and innovation in luxury retail
Company Website: www.mytheresa.com
ASSUMPTION: Mytheresa's focus on luxury e-commerce and exceptional customer experience sets it apart in the competitive retail market.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer.
Reporting Structure: The Head of Marketing Intelligence will lead a team of marketing data scientists and business analysts, with the opportunity to grow the team as the role evolves.
Work Arrangement: This role is based in Barcelona, with a hybrid work arrangement (3 office days per week).
Growth Opportunities:
- As the Marketing Intelligence team grows, there will be opportunities for team members to take on more responsibilities and advance their careers.
- Mytheresa's international presence offers opportunities for relocation and global career development.
- The company's focus on innovation and technology provides opportunities to work on cutting-edge projects and stay up-to-date with the latest trends in marketing analytics.
ASSUMPTION: This role offers significant growth potential, both within the Marketing Intelligence team and across the broader organization.
🌍 Location & Work Environment
Office Type: Mytheresa's Barcelona office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Barcelona, Spain
Geographic Context:
- Barcelona is a vibrant, multicultural city with a thriving tech and startup scene.
- The city offers a high quality of life, with a mild Mediterranean climate, rich cultural heritage, and beautiful architecture.
- Barcelona is well-connected by public transportation, with easy access to international airports.
Work Schedule: Full-time (40 hours/week), with flexible working hours and remote work options
ASSUMPTION: Barcelona's dynamic and multicultural environment provides an ideal setting for a global luxury e-commerce company like Mytheresa.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- Technical interview with the Marketing Intelligence team
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Data analysis and interpretation skills
- Leadership and team management abilities
- Strategic thinking and problem-solving
- Communication and collaboration skills
- Cultural fit and alignment with Mytheresa's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing analytics experience and skills.
- Prepare for technical interview questions by brushing up on your Excel, Power BI, and SQL skills.
- Research Mytheresa's company culture and values to demonstrate your cultural fit and enthusiasm for the role.
ATS Keywords: Marketing Analytics, Data Science, Business Analysis, Budgeting, Forecasting, Cost Control, Performance Marketing, Attribution Models, Measurement Best Practices, Excel, Power BI, Tableau, SQL, Analytical Skills, Communication Skills, Collaboration Skills, Results-Driven Mindset
ASSUMPTION: Mytheresa's interview process is designed to assess candidates' technical skills, leadership potential, and cultural fit, with a focus on data-driven decision-making and strategic thinking.
🛠️ Tools & Technologies
- Excel
- Power BI or Tableau
- SQL
- Google Analytics
- Marketing automation platforms (e.g., Adobe Marketing Cloud, Salesforce Marketing Cloud)
ASSUMPTION: The required tools and technologies for this role may evolve as the Marketing Intelligence team grows and adopts new technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration and teamwork
- Innovation and continuous improvement
- Integrity and accountability
- Passion for luxury and fashion
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
- Results-focused and proactive
- Fluent in English, with additional language skills a plus
Self-Assessment Questions:
- How do you ensure that your data-driven decisions align with Mytheresa's customer-centric approach?
- Can you provide an example of a time when you had to adapt your work style to meet the needs of a cross-functional team?
- How do you stay up-to-date with the latest trends and best practices in marketing analytics?
ASSUMPTION: Mytheresa values candidates who are passionate about luxury fashion, data-driven, collaborative, and adaptable to the dynamic nature of the e-commerce industry.
⚠️ Potential Challenges
- The competitive nature of the luxury e-commerce market may present challenges in driving marketing performance and standing out from competitors.
- Managing a growing team may require strong leadership and mentoring skills to ensure the team's success and growth.
- The hybrid work arrangement may present challenges in maintaining team cohesion and collaboration.
- Barcelona's high cost of living may be a consideration for candidates relocating to the city.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on driving data-driven marketing strategies.
📈 Similar Roles Comparison
- Compared to other senior marketing analytics roles, this position offers a unique opportunity to shape and scale a growing team in the luxury e-commerce industry.
- Mytheresa's focus on luxury fashion and exceptional customer experience sets it apart from other e-commerce companies.
- This role offers a clear career path, with the opportunity to grow the Marketing Intelligence team and advance within the organization.
ASSUMPTION: This role is well-suited for candidates with a strong background in marketing analytics and a passion for luxury fashion and e-commerce.
📝 Sample Projects
- Developing and implementing a new marketing attribution model to optimize marketing channel performance
- Creating and managing dashboards to track key performance indicators for marketing campaigns
- Conducting market research and analysis to identify new opportunities for marketing growth and expansion
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to drive data-driven marketing strategies and make a significant impact on the organization's growth and success.
❓ Key Questions to Ask During Interview
- How does Mytheresa differentiate itself from other luxury e-commerce platforms in terms of marketing strategy and customer experience?
- What are the key priorities for the Marketing Intelligence team in the first 90 days of the role?
- How does Mytheresa support the professional development and growth of its employees?
- What are the most significant challenges facing the luxury e-commerce market, and how can this role help address them?
- How does the hybrid work arrangement support work-life balance and collaboration within the team?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to drive data-driven marketing strategies and contribute to the organization's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Mytheresa Career website
- Tailor your resume and cover letter to highlight your relevant marketing analytics experience and skills
- Prepare for technical interview questions by brushing up on your Excel, Power BI, and SQL skills
- Research Mytheresa's company culture and values to demonstrate your cultural fit and enthusiasm for the role
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
