📌 Core Information
🔹 Job Title: Head of Marketing - Ireland (m/f/x)
🔹 Company: HelloFresh
🔹 Location: Dublin, Ireland
🔹 Job Type: Contract (12 months)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days in office)
🚀 Job Overview
Key aspects of this role include:
- Leading a small marketing team to drive growth and brand impact in Ireland
- Executing the annual marketing plan and monitoring overall marketing performance
- Collaborating with global teams and local stakeholders to maximize market growth
- Developing innovative marketing approaches and driving a data-driven culture
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both online and offline marketing channels.
📋 Key Responsibilities
✅ Lead and motivate the Ireland marketing team to drive growth and brand impact in the market
✅ Execute the annual marketing plan and monitor overall marketing performance against the business plan
✅ Partner with local Product and Operations teams to improve customer experience and leverage the product roadmap
✅ Lead the marketing budgeting cycles and support the IE marketing team to open roadblocks
✅ Ensure consistent brand experience across marketing assets and work closely with channel owners and Marketing Analytics
✅ Monitor and report overall marketing performance, analyze brand function KRs, and develop innovative marketing approaches
✅ Liaise with local/global business stakeholders to support initiatives with marketing impact
✅ Be a culture driver and exemplify the HelloFresh DNA
ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and performance analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of mixed marketing experience, with a strong understanding of brand management
Required Skills:
- Proven leadership and team management skills
- Extensive experience in online and offline performance marketing, CRM, Referral, ATL
- Strong analytical skills and data-driven mindset
- Excellent communication skills, both written and verbal
- Fluency in English and knowledge of the Irish culture
Preferred Skills:
- Experience in leading a small team
- Structured and methodical approach to work
- Familiarity with the HelloFresh brand and products
ASSUMPTION: Candidates with experience in leading teams and developing local marketing within a global framework will be highly sought after.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per annum (pro-rated for 12-month contract)
Benefits:
- 70% off HelloFresh boxes
- Company pension scheme
- Choice of corporate gym membership/wellness allowance
- Work from home budget
- Irish Life private medical insurance
- Mental health first aiders and employee assistance programme
- Dog-friendly office
- Snacks, coffees, and drinks in the office
- Cycle to work scheme
- Group life assurance
- Range of company and team activities
Working Hours: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement (2 days in office)
ASSUMPTION: The salary range is estimated based on market research for similar roles in the Dublin area. The benefits package is comprehensive and designed to support work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh operates in the meal kit delivery industry, which has seen significant growth in recent years due to changing consumer preferences and behaviors.
Company Size: HelloFresh is a large, global organization with over 15,000 employees worldwide. This role will be based in the Dublin office, which is one of HelloFresh's international hubs.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded its operations to 15 countries across 3 continents.
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- Since its founding, HelloFresh has become the world's leading meal kit provider, delivering to over 4.2 million households worldwide.
- HelloFresh offers a dynamic, fast-paced, and diverse environment where innovation and smart, fast action are encouraged.
Company Specialties:
- Meal kit delivery
- Food technology
- E-commerce
- Global expansion
Company Website: https://www.hellofresh.com/
ASSUMPTION: HelloFresh is a well-established company with a strong global presence and a reputation for innovation and growth.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Ireland Chief Executive Officer.
Reporting Structure: The Head of Marketing will lead a small marketing team consisting of a Brand & MarComm Manager, Offline Growth Manager, Retention & Analytics Manager, and Junior Online Growth & Analytics Manager.
Work Arrangement: This role follows a hybrid work arrangement, with employees expected to work from the office 2 days per week.
Growth Opportunities:
- Potential for career progression within the global HelloFresh organization
- Opportunities to work on cross-functional projects and collaborate with global teams
- Chance to make a significant impact on the growth and success of HelloFresh Ireland
ASSUMPTION: This role offers a unique opportunity to lead a team and drive growth in a fast-growing, global organization.
🌍 Location & Work Environment
Office Type: HelloFresh's Dublin office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 16 Sir John Rogerson’s Quay, Dublin D02 DH34
Geographic Context:
- Dublin is the capital and largest city of Ireland, with a population of over 1.2 million people.
- The city is known for its vibrant culture, rich history, and thriving tech industry.
- Dublin offers a high quality of life, with a wide range of amenities, attractions, and recreational activities.
Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM. Employees are expected to work their agreed hours, with some flexibility for early starts or late finishes as needed.
ASSUMPTION: The Dublin office provides a modern, collaborative work environment that supports productivity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Ireland Chief Executive Officer
Key Assessment Areas:
- Leadership and team management skills
- Strategic thinking and planning
- Marketing expertise and industry knowledge
- Communication and presentation skills
- Cultural fit and alignment with HelloFresh values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and marketing expertise
- Research HelloFresh's mission, values, and culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: Marketing, Head of Marketing, Ireland, Growth, Brand, Leadership, Team Management, Strategy, Performance, CRM, Referral, ATL, Brand Management, Data-Driven, Customer Insight
ASSUMPTION: HelloFresh's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Drive, Google Docs)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: HelloFresh uses a range of tools and technologies to support its marketing efforts and drive growth.
👔 Cultural Fit Considerations
Company Values:
- Take ownership
- Reliability
- Collaboration
- Customer obsession
- Continuous learning
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Innovative and creative
- Customer-centric and customer-focused
Self-Assessment Questions:
- How do you exemplify HelloFresh's values in your daily work?
- Can you describe a time when you had to adapt to a significant change in your work environment or priorities?
- How do you approach setting and achieving ambitious goals, and how do you measure success?
ASSUMPTION: HelloFresh places a strong emphasis on cultural fit and values-driven behavior in its hiring process.
⚠️ Potential Challenges
- Managing a small team with diverse skills and backgrounds
- Balancing global marketing strategies with local market needs and preferences
- Adapting to a fast-panging industry and changing consumer behaviors
- Working in a hybrid work environment and managing remote team members
- Meeting ambitious growth targets and performance expectations
ASSUMPTION: This role presents unique challenges and opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to other Head of Marketing roles, this position offers a unique opportunity to lead a team and drive growth in a fast-growing, global organization.
- In the meal kit delivery industry, HelloFresh is a market leader with a strong global presence and a reputation for innovation and growth.
- Career progression opportunities within HelloFresh are plentiful, with potential for growth into global marketing leadership roles.
ASSUMPTION: This role offers a unique combination of leadership, strategic, and marketing expertise, with a focus on driving growth and brand impact in the Irish market.
📝 Sample Projects
- Developing and executing a successful marketing campaign to launch a new HelloFresh product in the Irish market
- Conducting market research and customer segmentation to inform marketing strategy and improve customer acquisition and retention
- Collaborating with global teams to optimize marketing channel performance and maximize market growth
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Irish market for HelloFresh, and how can this role help address them?
- How does this role collaborate with other teams within HelloFresh Ireland and the global organization?
- What opportunities are there for professional development and growth within HelloFresh?
- How does HelloFresh support work-life balance and employee well-being?
- What is the company's long-term vision for the Irish market, and how does this role contribute to that vision?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company, and to demonstrate the candidate's interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the HelloFresh job board
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and marketing expertise
- Research HelloFresh's mission, values, and culture to demonstrate your fit and enthusiasm for the role
- Follow up with the HR team within 5 business days after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
