Head of Marketing, Kenya

📌 Core Information

Job Title: Head of Marketing, Kenya

Company: SunCulture Kenya Limited

Location: Nairobi, Kenya

Job Type: Full-Time

Category: Marketing

Date Posted: 2025-07-18

Experience Level: 5-10 years

Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive brand awareness, customer engagement, and revenue growth
• Conducting market research to understand customer needs, trends, and competitive landscape
• Analyzing marketing performance and using data to identify areas for improvement and optimize campaigns
• Collaborating with cross-functional teams to ensure successful product adoption, seamless customer experiences, and revenue generation
• Leading trade marketing activities and driving customer acquisition initiatives

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a dynamic, fast-paced environment. A proven track record in leading marketing initiatives and experience in the renewable energy or FMCG sectors is preferred.

📋 Key Responsibilities

Strategic Planning:

• Develop the annual marketing strategy in line with SunCulture’s business objectives
• Develop and monitor KPIs for benchmarking marketing activities, evaluating marketing budget, and reporting/ adjusting marketing activities performance
• Collaborate with relevant functions internally, including Product, Sales, Marketing, and Customer Support teams, to ensure successful product adoption, seamless customer experiences, and revenue generation

ASSUMPTION: Strategic planning involves working closely with various teams to align marketing efforts with overall business objectives and ensuring that marketing activities support product adoption, customer experiences, and revenue generation.

Brand & Communication:

• Work closely with the Global Lead for Brand & Communications to develop and implement strategies that enhance SunCulture’s brand awareness and reputation while driving consistent messaging across all channels
• Oversee the creation and production of marketing content such as videos, blog posts, presentations, and sales enablement materials, including sales training and product demos

Trade Marketing:

• Lead execution of sales activities across all sales channels in line with the brand plan
• Design and implement programs that increase sales momentum by coordinating with internal and external stakeholders while ensuring that relevant campaigns are delivered in a timely and cost-effective manner
• Increase brand visibility at SunCulture’s Sales & Service Centres
• Ensure all sales support materials are created and distributed in a timely manner and within budget
• Represent the General Manager in key Sales & Marketing forums, ensuring that the Business Development & Sales teams are aware of upcoming plans and activities

Digital Marketing:

• Create plans and select appropriate channels to generate leads from social media engagement
• Review and approve digital content and calendar to drive all marketing digital campaigns

Product Marketing:

• Work closely with the Product Development team to conduct market research, analyze data, and develop product positioning propositions that effectively communicate desired value propositions
• Guide the Sales Team in developing launch plans and execution of go-to-market strategies for new products
• Manage creation and distribution of merchandising materials to support the onboarding of new Sales teammates
• Effectively coordinate the execution of all sales activities while ensuring that marketing pre-requisites are availed/issued in a timely manner

ASSUMPTION: Product marketing involves working closely with the Product Development team to ensure that marketing efforts support new product launches and that sales activities are executed effectively.

💰 Required Qualifications

Education:

• Master's Degree in Marketing or a related field

Experience:

• 8+ years of work experience, with a minimum of 3 years leading Trade Marketing activities in a Retail environment (FMCG) or Renewable Energy

Required Skills:

• Strategic Planning
• Brand Management
• Trade Marketing
• Digital Marketing
• Market Research
• Data Analysis
• Customer Engagement
• Communication Skills
• Collaboration
• Problem Solving
• Creativity
• Project Management
• Sales Support
• Content Creation
• Leadership
• Customer Acquisition

Preferred Skills:

• Experience in the Renewable Energy sector
• Fluency in the local language(s) of the target market

ASSUMPTION: While a Master's Degree in Marketing or a related field is required, relevant work experience and a proven track record in leading marketing initiatives are more important for success in this role.

💰 Compensation & Benefits

Salary Range: KES 2,000,000 - 3,000,000 per annum (industry standard based on role, experience level, and location)

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses
• Employee discounts on SunCulture products
• Professional development opportunities
• Generous vacation time

Working Hours: Full-time position with standard working hours Monday to Friday, 8:00 AM to 5:00 PM, with flexibility to work additional hours as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Services for Renewable Energy

Company Size: 201-500 employees

Founded: 2012

Company Description:

• SunCulture designs, manufactures, finances, and services Africa’s market-leading IoT-enabled solar energy systems and irrigation equipment, as well as other productive agricultural goods and services.
• SunCulture’s vision is to build a world where people take control of their environment in rewarding, sustainable ways. We do this by developing and commercializing life-changing technology that solves the biggest daily challenges for the world’s 570 million smallholder farming households.

Company Specialties:

• Agronomy

Company Website: http://www.sunculture.com

ASSUMPTION: SunCulture is a mission-driven company focused on providing sustainable solutions to smallholder farmers in Africa. Understanding this context is essential for assessing the cultural fit of the company and the role.

📊 Role Analysis

Career Level: Senior-level role with significant strategic responsibilities and the potential to grow into a leadership position

Reporting Structure: Reports directly to the General Manager, Kenya, with close collaboration with the Global Lead for Brand & Communications and other cross-functional teams

Work Arrangement: On-site role based in Nairobi, Kenya, with potential travel to other SunCulture locations as needed

Growth Opportunities:

• Potential to grow into a leadership role within the marketing function or take on additional responsibilities as the company expands
• Opportunities to work on high-impact projects and drive significant business growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and advance their career within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on sustainability and employee well-being

Office Location(s): Nairobi, Kenya

Geographic Context:

• Nairobi, Kenya’s capital city, offers a vibrant urban environment with a mix of modern infrastructure and traditional cultural experiences
• The city has a well-established business ecosystem, with many international companies and organizations based there

Work Schedule: Standard full-time working hours with flexibility to work additional hours as needed to meet project deadlines or attend company events

ASSUMPTION: Nairobi offers a dynamic work environment with ample opportunities for professional growth and networking. Understanding the local context can help applicants tailor their application and prepare for the work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR team
• In-person or virtual interview with the hiring manager and/or other relevant stakeholders
• Final interview with the General Manager, Kenya

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Marketing expertise and industry knowledge
• Data analysis and interpretation skills
• Communication and presentation skills
• Cultural fit and alignment with SunCulture’s mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a dynamic environment
• Research SunCulture’s mission, values, and industry to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Marketing strategy, brand management, trade marketing, digital marketing, market research, data analysis, customer engagement, communication skills, collaboration, problem-solving, creativity, project management, sales support, content creation, leadership, customer acquisition, renewable energy, FMCG

ASSUMPTION: SunCulture’s interview process is designed to assess candidates’ strategic thinking, marketing expertise, and cultural fit. Tailoring your application and preparation to these assessment areas will increase your chances of success.

🛠️ Tools & Technologies

• Marketing automation and analytics tools (e.g., Google Analytics, Facebook Ads Manager, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role. Highlighting your proficiency with these tools in your application can demonstrate your suitability for the position.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Integrity
• Collaboration
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Adaptable and resilient
• Data-driven and analytical

Self-Assessment Questions:

• How do you align with SunCulture’s values, particularly in the context of this role?
• How do you thrive in a dynamic, fast-paced work environment, and what strategies do you use to manage ambiguity?
• How do you approach collaboration and teamwork, especially when working with cross-functional teams?

ASSUMPTION: Assessing your cultural fit with SunCulture’s values and work style is crucial for success in this role. Be prepared to discuss your alignment with these factors during the interview process.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with shifting priorities and tight deadlines
• Managing a wide range of stakeholders, including internal teams, external partners, and government officials
• Navigating the unique cultural and political landscape of Kenya and the broader African market
• Balancing the need for innovation and sustainability with the demands of a growing business

ASSUMPTION: Understanding and proactively addressing these potential challenges will help you navigate the complexities of this role and contribute to SunCulture’s success.

📈 Similar Roles Comparison

• This role is unique in its focus on driving marketing strategies for a mission-driven company in the renewable energy sector
• Compared to traditional marketing roles, this position requires a deeper understanding of the African market, smallholder farming dynamics, and the unique challenges faced by customers in this region
• Experience in the renewable energy or FMCG sectors is highly valued, as is a strong commitment to SunCulture’s mission and values

ASSUMPTION: While this role shares similarities with other marketing positions, its unique context requires a tailored approach to assessment and preparation.

📝 Sample Projects

• Developing and executing a successful marketing campaign to launch a new solar irrigation product in Kenya
• Conducting market research to identify untapped customer segments and developing targeted marketing strategies to reach them
• Collaborating with the Product Development team to reposition an existing product line and drive increased sales through targeted marketing efforts

ASSUMPTION: Providing specific examples of relevant marketing projects and their outcomes can help demonstrate your qualifications for this role and showcase your ability to drive meaningful business impact.

❓ Key Questions to Ask During Interview

• How does this role fit into SunCulture’s long-term growth plans, and what opportunities are there for professional development?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does SunCulture support work-life balance, and what resources are available to help employees manage stress and maintain productivity?
• What are the key priorities for the first 90 days in this role, and how can I best prepare to tackle them?
• How does SunCulture measure the success of its marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and helps you better understand the company and its expectations.

🛑 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a dynamic environment
• Research SunCulture’s mission, values, and industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.