Head of Marketing (m/f/d) - Berlin

📌 Core Information

🔹 Job Title: Head of Marketing (m/f/d) - Berlin

🔹 Company: Patronus

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid, 3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Building and leading a high-performing marketing team
• Setting and owning the strategic direction for all marketing efforts
• Acting as Patronus’ in-house performance marketing expert
• Establishing KPI-driven reporting structures and ensuring full-funnel transparency
• Driving hands-on execution of impactful campaigns across paid and organic channels
• Championing a deep understanding of customer needs and market trends

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to build and grow a marketing team from scratch. The ideal candidate will have a proven track record in B2C marketing and experience working in a startup or scaleup environment.

📋 Key Responsibilities

✅ Build and lead a high-performing marketing team, enabling personal and professional growth through strong mentorship and coaching

✅ Set and own the strategic direction for all marketing efforts – including brand, performance, content, and growth marketing

✅ Act as Patronus’ in-house performance marketing expert, driving innovation, launching new channels, and educating internal stakeholders

✅ Establish KPI-driven reporting structures and ensure full-funnel transparency – from lead generation to retention and LTV

✅ Define and implement scalable, data-informed marketing processes aligned with our business strategy and customer journey

✅ Own and evolve the SEO and content marketing strategy to strengthen inbound acquisition and organic visibility

✅ Drive hands-on execution of impactful campaigns across paid and organic channels, while fostering cross-functional collaboration with Product, BI, Sales, and Operations

✅ Champion a deep understanding of customer needs and market trends, integrating them into actionable, high-impact growth strategies

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in B2C marketing, with a proven leadership track record in startup or scaleup environments

Required Skills:

• Deep understanding of performance marketing, customer acquisition, and brand-building best practices
• Solid experience in SEO and content marketing, with a track record of improving organic traffic and inbound growth
• Background in lead generation or e-commerce, with a strong understanding of funnel optimization and conversion dynamics
• Strong analytical mindset and experience working with tools like Google Analytics, GTM, Salesforce, Webflow, and Figma
• Hands-on mentality with a pragmatic, solution-oriented approach to scaling teams and processes
• Collaborative leadership style – able to guide, empower, and inspire diverse teams
• Excellent communication skills and a visionary outlook on how how to build a standout consumer brand
• Fluent in German (C1) and English (C1)

Preferred Skills:

• Experience working in the healthcare or medical device industry
• Knowledge of the German market and consumer behavior

ASSUMPTION: Given the specific industry and market, candidates with experience in B2C marketing within the healthcare or medical device sector may have an advantage.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)

Benefits:

• Learning & Development: Udemy learning platform, Career Framework, regular feedback sessions and workshops, choice of hardware (Macbook or Lenovo)
• Mobility & Flexibility: Modern office with everything you need, work from home up to two days per week, Job Ticket for commute
• Wellbeing: Urban Sports Club membership, Family & Friends Coupon for the Patronus watch, 26 days of vacation (increasing to 30 days per year), snacks, drinks, and breakfast corner in the office
• Company Culture: Appreciative, team-spirited, and open feedback environment, regular company events, team activities, and Volunteering Day

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home up to two days per week

ASSUMPTION: The salary range is estimated based on industry standards for marketing leadership roles in Berlin. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare technology (Healthtech)

Company Size: Small (2-10 employees) – This means a lean, agile work environment with close collaboration across teams. Employees may have a high degree of autonomy and responsibility.

Founded: 2021 – As a young company, Patronus offers opportunities for growth and impact as it scales.

Company Description:

• Patronus is a modern healthcare startup from Berlin with strong investors behind it
• Its mission is to improve the everyday lives of elderly people around the world, making it safer and more independent
• The company achieves this through its revolutionary Patronus watch, which enables users to call for help easily and immediately, anytime and anywhere

Company Specialties:

• Smart emergency watches
• Healthcare technology
• Customer safety and independence

Company Website: patronus-group.com

ASSUMPTION: Patronus is a purpose-driven company focused on improving the lives of elderly people. Candidates who are passionate about healthcare and social impact may find this company particularly appealing.

📊 Role Analysis

Career Level: Senior-level role with significant business impact and team leadership responsibilities

Reporting Structure: Reports directly to the founder, with the opportunity to build and lead a high-performing marketing team

Work Arrangement: Hybrid (3 office days per week, with the option to work from home up to two days per week)

Growth Opportunities:

• As the first marketing hire, this role offers significant growth potential as the team and company scale
• The opportunity to shape the marketing strategy and make a tangible impact on the company's success
• Potential to take on additional responsibilities and grow into a more senior role as the company expands

ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to make a significant impact on a growing healthtech company.

🌍 Location & Work Environment

Office Type: Modern office with everything you need

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech scene and a high quality of life
• The city offers a rich cultural landscape, with numerous museums, galleries, and historical sites
• Berlin has a well-developed public transportation system, making it easy to get around

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home up to two days per week

ASSUMPTION: Berlin offers a dynamic and exciting work environment, with a diverse range of cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the founder to discuss the role, team, and company vision
• Case study or project presentation to demonstrate strategic thinking and problem-solving skills
• Final interview with the team to assess cultural fit and team dynamics

Key Assessment Areas:

• Strategic thinking and leadership skills
• Marketing expertise and industry knowledge
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and leadership skills
• Demonstrate your understanding of the healthcare industry and Patronus' mission
• Prepare for behavioral and situational interview questions that focus on your leadership style, problem-solving skills, and strategic thinking

ATS Keywords: Marketing leadership, B2C marketing, performance marketing, SEO, content marketing, team building, strategic planning, healthcare industry, customer acquisition, brand building

ASSUMPTION: Patronus' hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit. Candidates should be prepared to discuss their marketing experience and vision for the role in detail.

🛠️ Tools & Technologies

• Google Analytics
• Google Tag Manager (GTM)
• Salesforce
• Webflow
• Figma
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The ideal candidate will have experience working with a range of marketing tools and platforms, and be comfortable learning and adopting new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Pioneering
• Medical excellence
• Evidence-based

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you embody Patronus' company values in your work?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• How do you approach learning and continuous professional development?

ASSUMPTION: Patronus values candidates who are patient-centered, pioneering, and committed to medical excellence and evidence-based decision-making. Candidates should be prepared to discuss their alignment with these values and how they embody them in their work.

⚠️ Potential Challenges

• As the first marketing hire, the role may require significant strategic planning and execution with limited resources
• The healthcare industry can be highly regulated and competitive, requiring a deep understanding of industry trends and best practices
• The role may require frequent travel to attend industry events and conferences
• The role may involve working with sensitive patient data, requiring a strong commitment to data privacy and security

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and navigating the unique challenges of the healthcare industry.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of the healthcare industry and its unique challenges and opportunities
• Compared to marketing roles in other industries, this position may offer greater potential for impact and growth as Patronus scales
• Career progression in this role may involve transitioning into a more senior leadership position as the company expands

ASSUMPTION: Candidates should be prepared to discuss their relevant marketing experience and how it translates to the unique challenges and opportunities of the healthcare industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch in the healthcare industry
• Conducting market research and competitive analysis to identify gaps and opportunities in the healthcare market
• Building and optimizing a high-performing marketing funnel, from lead generation to retention and LTV

ASSUMPTION: The ideal candidate will have experience working on marketing projects in the healthcare industry and be able to discuss their approach to strategic planning, execution, and optimization.

❓ Key Questions to Ask During Interview

• How does Patronus plan to differentiate itself in the competitive healthcare market?
• What are the biggest challenges facing the healthcare industry, and how does Patronus plan to address them?
• How does Patronus support the professional development and growth of its employees?
• What is the company's long-term vision for growth and expansion, and how does this role fit into that plan?
• How does Patronus ensure the privacy and security of sensitive patient data?

ASSUMPTION: Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of the healthcare industry and Patronus' mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and leadership skills
• Prepare for behavioral and situational interview questions that focus on your leadership style, problem-solving skills, and strategic thinking
• Research Patronus and the healthcare industry to demonstrate your understanding of the company's mission and the unique challenges and opportunities of the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.