Head of Marketing (m/f/d) - German Speaking | Berlin

📌 Core Information

🔹 Job Title: Head of Marketing (m/f/d) - German Speaking | Berlin

🔹 Company: Patronus

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-08-07

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Building and leading a high-performing marketing team
• Developing and implementing scalable marketing processes
• Driving brand strategy and ensuring effective marketing techniques
• Achieving significant business impact through marketing efforts

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive marketing efforts and achieve business impact.

📋 Key Responsibilities

✅ Lead and build a high-performing marketing team, fostering personal and professional growth through mentoring and coaching

✅ Develop and be responsible for the strategic direction of all marketing activities, including brand, performance, content, and growth marketing

✅ Act as an internal performance marketing expert, driving innovation, testing new channels, and upskilling internal stakeholders

✅ Establish comprehensive reporting structures and ensure full funnel transparency, from lead generation to retention and LTV

✅ Develop and implement scalable, data-driven marketing processes aligned with business strategy and customer journey

✅ Oversee SEO and content marketing strategy, continuously improving organic visibility and inbound acquisition

✅ Plan and execute effective campaigns across paid and organic channels, collaborating closely with product, BI, sales, and operations teams

✅ Foster a deep understanding of customer needs and market trends, translating insights into actionable growth strategies

ASSUMPTION: This role requires a strong understanding of marketing channels, tools, and analytics to drive effective campaigns and achieve business impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in B2C marketing, with proven leadership in a startup or scale-up environment

Required Skills:

• Proven expertise in performance marketing, customer acquisition, and brand building
• Strong knowledge of SEO and content marketing, with a track record of improving organic reach and inbound traffic
• Experience in lead generation or e-commerce, with a solid understanding of funnel optimization and conversion mechanisms
• Advanced analytical thinking and proficiency with tools such as Google Analytics, GTM, Salesforce, Webflow, and Figma
• Proven leadership and team-building skills, with the ability to inspire and empower team members
• Excellent communication skills and a visionary approach to building consumer brands
• Fluency in German (C1) and English (C1)

Preferred Skills:

• Experience in the healthcare or medical device industry
• Familiarity with the German market and consumer behavior

ASSUMPTION: Applicants should have a strong background in marketing, with a focus on performance, SEO, and content marketing, as well as proven leadership experience in a startup or scale-up environment.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)

Benefits:

• Annual learning and development budget, career framework, regular feedback, and workshops
• Flexible work arrangements, with the option to work from home up to two days per week and a job ticket for public transportation
• Urban Sports Club membership, family and friends discount for Patronus watches, 26 vacation days (increasing to 30 days after one year), and on-site snacks, drinks, and breakfast

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home up to two days per week

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role with 5-10 years of experience in the German market.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare technology (Healthtech)

Company Size: Small (2-10 employees) - A small company offers a more intimate work environment, closer collaboration with leadership, and the opportunity to have a significant impact on the organization's growth and success.

Founded: 2021 - As a young company, Patronus offers the opportunity to join a dynamic and innovative team, with the potential for rapid growth and career advancement.

Company Description:

• Patronus is a modern healthcare startup based in Berlin, focused on making the lives of seniors safer and more independent worldwide
• The company's flagship product is a revolutionary smartwatch that enables users to call for help discreetly, improving safety and peace of mind
• Patronus aims to leverage technology to improve the lives of older adults and their families, with a vision to make healthcare more efficient and lives more fulfilling

Company Specialties:

• Intelligent emergency call watches
• Healthcare technology
• Senior care and support
• Wearable devices

Company Website: patronus-group.com

ASSUMPTION: Patronus is a young, innovative company focused on improving the lives of seniors through technology, with a strong commitment to employee growth and development.

📊 Role Analysis

Career Level: Senior - This role is suitable for experienced marketing professionals seeking to take on a leadership role and drive significant business impact.

Reporting Structure: The Head of Marketing will report directly to the company's founder and work closely with cross-functional teams, including product, BI, sales, and operations.

Work Arrangement: Hybrid - Applicants can expect to work from the office three days per week and have the flexibility to work from home up to two days per week.

Growth Opportunities:

• As a small company, Patronus offers ample opportunities for career growth and advancement as the organization expands
• The Head of Marketing will have the chance to shape the company's marketing strategy and build a high-performing team, fostering personal and professional growth
• Applicants can expect to work closely with the company's founder and have a significant impact on the organization's success

ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to take on a leadership role in a growing healthtech startup and drive significant business impact.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office with amenities such as snacks, drinks, and a breakfast area

Office Location(s): Berner Str. 28, Frankfurt, Hessen 60437, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech scene and a high quality of life
• The office is located in the heart of Frankfurt, offering easy access to public transportation and nearby amenities
• The region has a moderate climate, with warm summers and cool winters

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home up to two days per week

ASSUMPTION: Applicants can expect a modern, well-equipped office with a flexible work arrangement that balances in-office collaboration with remote work.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• In-depth behavioral and technical interviews to evaluate marketing expertise and leadership skills

• Final interview with the company's founder to discuss the role's expectations and company culture

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Leadership and team-building skills
• Communication and presentation skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing expertise, leadership experience, and cultural fit with Patronus
• Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned
• Research Patronus' mission, values, and products to demonstrate your enthusiasm and understanding of the company

ATS Keywords: Marketing strategy, performance marketing, SEO, content marketing, lead generation, e-commerce, funnel optimization, conversion mechanisms, team leadership, brand building, customer needs, market trends

ASSUMPTION: Applicants should expect a thorough interview process focused on assessing their marketing expertise, leadership skills, and cultural fit with Patronus.

🛠️ Tools & Technologies

• Google Analytics
• GTM
• Salesforce
• Webflow
• Figma
• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• Email marketing tools (e.g., Mailchimp, HubSpot)

ASSUMPTION: Applicants should be proficient in marketing analytics tools, as well as relevant marketing channels and platforms.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered - Patronus prioritizes the needs and well-being of its customers, ensuring that its products and services meet their unique requirements
• Pioneering - The company embraces innovation and continuous improvement, driving progress in the healthcare industry
• Medical excellence - Patronus is committed to delivering high-quality, evidence-based products and services that improve the lives of its customers

Work Style:

• Collaborative - Applicants can expect to work closely with cross-functional teams, fostering a culture of open communication and mutual support
• Dynamic - As a young company, Patronus offers a fast-paced, ever-changing work environment that requires adaptability and resilience
• Results-driven - The company prioritizes achieving tangible outcomes and measuring the impact of its marketing efforts

Self-Assessment Questions:

• Do I share Patronus' commitment to improving the lives of seniors through technology?
• Am I comfortable working in a dynamic, collaborative environment that requires adaptability and resilience?
• Do I have a proven track record of driving marketing success and achieving business impact?

ASSUMPTION: Applicants should assess their cultural fit with Patronus' patient-centered, pioneering, and results-driven values, as well as their comfort with a dynamic, collaborative work environment.

⚠️ Potential Challenges

• As a small company, Patronus may have limited resources and budget for marketing efforts, requiring applicants to be creative and strategic in their approach
• The healthcare industry can be highly regulated and competitive, presenting unique challenges for marketing efforts
• The hybrid work arrangement may require applicants to balance in-office collaboration with remote work effectively
• The role may involve working with diverse stakeholders, including customers, healthcare providers, and internal teams, requiring strong communication and interpersonal skills

ASSUMPTION: Applicants should be prepared to navigate the unique challenges of working in a small, growing healthtech company and be comfortable with a hybrid work arrangement.

📈 Similar Roles Comparison

• Compared to similar roles in larger organizations, this position offers a higher degree of autonomy and responsibility, with the opportunity to shape the company's marketing strategy
• In the healthcare industry, marketing efforts often require a strong understanding of regulatory requirements and customer needs, presenting unique challenges and opportunities
• Career progression in a small company may be faster than in larger organizations, offering greater opportunities for growth and advancement

ASSUMPTION: Applicants should consider the unique opportunities and challenges of working in a small healthtech company and be prepared to navigate the industry's specific requirements.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch Patronus' revolutionary smartwatch, including brand positioning, channel selection, and campaign planning
• Conducting market research to understand customer needs, preferences, and behaviors, and translating insights into actionable marketing strategies
• Optimizing Patronus' website and digital channels to improve organic reach, inbound traffic, and conversion rates

ASSUMPTION: Applicants should be prepared to take on a wide range of marketing projects, from strategic planning to tactical execution, and be comfortable working in a dynamic, ever-changing environment.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into its overall business objectives?
• How does Patronus support the professional growth and development of its marketing team members?
• What is the company's approach to measuring and optimizing marketing performance, and how will this role contribute to that process?
• How does Patronus engage with its customers, and what opportunities are there for improving customer experience and satisfaction?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to that strategy?

ASSUMPTION: Applicants should ask thoughtful, insightful questions that demonstrate their understanding of the role, the company, and the industry, as well as their commitment to driving marketing success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing expertise, leadership experience, and cultural fit with Patronus
• Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned
• Research Patronus' mission, values, and products to demonstrate your enthusiasm and understanding of the company
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.