Head of Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Head of Marketing (m/w/d)

🔹 Company: Start To Finish Consulting GmbH

🔹 Location: Remote (Germany)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-26

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days in the office, Munich)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing comprehensive marketing strategies for a fast-growing D2C brand
• Managing and scaling performance marketing campaigns across various channels
• Building and leading a marketing team, collaborating with in-house teams and external partners
• Analyzing marketing performance and implementing optimization measures based on KPIs

ASSUMPTION: This role requires a strategic mindset, hands-on mentality, and a strong focus on data-driven decisions. The ideal candidate will have experience in a similar role within the E-Commerce or D2C sector.

📋 Key Responsibilities

✅ Marketing Strategy & Brand Building: Develop and optimize whole marketing strategies for the brand

✅ Performance Marketing & Growth: Manage and scale campaigns for all relevant channels, with full budget responsibility

✅ Content & Social Media: Build influencer cooperations and develop content strategies for social media

✅ Data Analysis & Reporting: Continuously analyze marketing performance and develop optimization measures based on KPIs

✅ Team Leadership & Collaboration: Work with in-house teams and external partners, and build a marketing team under you

ASSUMPTION: The role requires a strong focus on data analysis and reporting to ensure continuous improvement of marketing strategies and campaigns.

🎯 Required Qualifications

Education: A completed degree in Marketing, Digital Business, Communication, or a related field

Experience: Several years of experience in digital marketing, ideally in the E-Commerce or D2C sector

Required Skills:

• Proven track record in scaling paid ads campaigns and performance marketing
• Strategic thinking and hands-on mentality
• Excellent communication skills in German and English

Preferred Skills:

• Experience in the E-Commerce or D2C sector
• Strong analytical skills

ASSUMPTION: The ideal candidate will have a strong background in performance marketing and a proven track record of scaling paid ads campaigns.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and performance)

Benefits:

• Flexible working hours and home office options
• 30 days of vacation
• Employee discounts
• Training opportunities and regular team events
• Dynamic environment with flat hierarchies and short decision-making paths
• Open company culture with personal and professional growth opportunities

Working Hours: Full-time (40 hours per week), with flexible working hours and 2 days in the office (Munich)

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role with 5-10 years of experience in the E-Commerce or D2C sector.

📌 Applicant Insights

🔍 Company Context

Industry: Start To Finish Consulting GmbH is a recruiting boutique specializing in supporting E-Commerce and growth companies in finding key personnel for their teams.

Company Size: Small (2-10 employees), offering a dynamic and agile work environment with flat hierarchies and short decision-making paths.

Founded: 2019, with a focus on supporting startups and growth companies in the E-Commerce sector.

Company Description:

• Specializes in recruiting for E-Commerce and FBA companies
• Works with over 100 satisfied customers, including Snocks, Naturtreu, Schema M, Formary, and many more
• Offers active sourcing, headhunting, and employer branding services

Company Specialties:

• Recruiting for E-Commerce and FBA companies
• Active sourcing and headhunting
• Employer branding

Company Website: starttofinish.de

ASSUMPTION: The company's focus on E-Commerce and growth companies allows for a deep understanding of the industry and its specific recruitment needs.

📊 Role Analysis

Career Level: Senior, with the opportunity to build and lead a marketing team

Reporting Structure: The role reports directly to the company's management team

Work Arrangement: Hybrid, with 2 days in the office (Munich) and flexible working hours

Growth Opportunities:

• Building and leading a marketing team
• Gaining experience in a fast-growing D2C brand
• Potential career progression within the company or its client network

ASSUMPTION: The role offers significant growth opportunities, both in terms of team leadership and career progression within the company or its client network.

🌍 Location & Work Environment

Office Type: Flexible, with 2 days in the office (Munich)

Office Location(s): Munich, Germany

Geographic Context:

• The role is remote, with a requirement to be based in Germany
• Munich offers a vibrant tech scene and a strong E-Commerce industry
• The company's focus on E-Commerce and growth companies allows for a dynamic and innovative work environment

Work Schedule: Full-time (40 hours per week), with flexible working hours and 2 days in the office

ASSUMPTION: The remote nature of the role allows for a flexible work-life balance, while the company's focus on E-Commerce and growth companies ensures a dynamic and innovative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and review
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Marketing strategy and brand building
• Performance marketing and growth
• Data analysis and reporting
• Team leadership and collaboration

Application Tips:

• Highlight your experience in scaling paid ads campaigns and performance marketing
• Demonstrate your strategic thinking and hands-on mentality
• Showcase your excellent communication skills in German and English

ATS Keywords: Marketing strategy, brand building, performance marketing, growth, content strategy, social media, data analysis, reporting, team leadership, collaboration, digital marketing, paid ads, strategic thinking, hands-on mentality, data-driven decisions

ASSUMPTION: The application process is likely to focus on assessing the candidate's marketing skills, strategic thinking, and leadership potential.

🛠️ Tools & Technologies

• Google Analytics
• Social media platforms (Instagram, Facebook, etc.)
• Email marketing tools (Mailchimp, etc.)
• CRM software (HubSpot, Salesforce, etc.)

ASSUMPTION: The role requires proficiency in using marketing tools and technologies to manage and scale campaigns, as well as analyze performance data.

👔 Cultural Fit Considerations

Company Values:

• Dynamic and agile work environment
• Flat hierarchies and short decision-making paths
• Open company culture with personal and professional growth opportunities

Work Style:

• Flexible working hours and home office options
• Collaborative and team-oriented approach
• Focus on data-driven decisions and continuous improvement

Self-Assessment Questions:

• Do you thrive in a dynamic and agile work environment?
• Are you comfortable working in a small team with flat hierarchies?
• Do you have strong analytical skills and a focus on data-driven decisions?

ASSUMPTION: The company values a dynamic and agile work environment, with a focus on data-driven decisions and continuous improvement. Candidates should be comfortable working in a small team with flat hierarchies and a collaborative approach.

⚠️ Potential Challenges

• Managing and scaling performance marketing campaigns across various channels
• Building and leading a marketing team, with a focus on collaboration and teamwork
• Analyzing marketing performance data and implementing optimization measures
• Adapting to the company's dynamic and agile work environment

ASSUMPTION: The role presents several challenges, including managing and scaling performance marketing campaigns, building and leading a marketing team, and analyzing marketing performance data to drive continuous improvement.

📈 Similar Roles Comparison

• This role is similar to a Head of Marketing or Marketing Director position in a fast-growing D2C brand
• However, the company's focus on E-Commerce and growth companies allows for a deeper understanding of the industry and its specific recruitment needs
• Career progression opportunities may vary depending on the company and its client network

ASSUMPTION: The role is similar to a Head of Marketing or Marketing Director position in a fast-growing D2C brand, with a focus on managing and scaling performance marketing campaigns, building and leading a marketing team, and analyzing marketing performance data to drive continuous improvement.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy for a fast-growing D2C brand
• Managing and scaling performance marketing campaigns across various channels, with full budget responsibility
• Building influencer cooperations and developing content strategies for social media

ASSUMPTION: The role requires a strong focus on developing and implementing marketing strategies, managing and scaling performance marketing campaigns, and building influencer cooperations and content strategies for social media.

❓ Key Questions to Ask During Interview

• What are the key priorities for the first 90 days in this role?
• How does the company support the growth and development of its employees?
• What is the company's approach to data analysis and reporting, and how will this role contribute to this process?
• How does the company collaborate with in-house teams and external partners to drive marketing success?
• What are the key challenges facing the company and its clients in the E-Commerce and growth sectors, and how can this role help address them?

ASSUMPTION: The interview process is likely to focus on assessing the candidate's marketing skills, strategic thinking, and leadership potential, as well as their fit with the company's dynamic and agile work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in scaling paid ads campaigns and performance marketing
• Prepare examples of your marketing strategies, campaigns, and data analysis to demonstrate your skills and achievements
• Follow up with the company after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.