Head of Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Head of Marketing (m/w/d)

🔹 Company: hellomateo

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational marketing leadership
• Content creation and management across various channels
• Performance marketing channel development and optimization
• Marketing automation and lead nurturing
• Organic growth strategies and thought leadership
• Event planning and execution
• Website management and conversion optimization
• Team leadership and development

ASSUMPTION: This role requires a strong balance of strategic thinking and hands-on execution, with a focus on driving growth through innovative marketing strategies.

📋 Key Responsibilities

✅ Develop and execute marketing strategies to drive business growth

✅ Manage content creation and distribution across various channels

✅ Build and optimize performance marketing channels (Google, Meta, YouTube, etc.)

✅ Design and implement marketing automation and lead nurturing processes

✅ Develop and execute organic growth strategies (SEO, YouTube, Social, PR, Thought Leadership)

✅ Plan and execute marketing events from A to Z

✅ Create sales and customer success materials

✅ Oversee website management and conversion optimization

✅ Lead, mentor, and develop the marketing team

✅ Design and create own content pieces

ASSUMPTION: The role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in B2B marketing, preferably in a SaaS environment

Required Skills:

• Proven track record in performance and content marketing
• Strong project management skills
• Fluency in German and English
• Experience in team leadership and cross-functional collaboration

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of SEO best practices
• Familiarity with event planning and execution

ASSUMPTION: Candidates should have a strong background in B2B marketing and a proven ability to drive results through strategic and operational marketing efforts.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and industry standards for a Head of Marketing role in Berlin)

Benefits:

• Direct influence on company growth
• Central office with a modern and cool work environment
• Fair compensation
• Complete ownership of projects from A to Z
• Employee benefits such as Urban Sports Club and Deutschland-Ticket
• Ambitious and honest team with a strong focus on collaboration

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for a Head of Marketing role in Berlin, with consideration for the company's size and the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: hellomateo operates in the IT Services and IT Consulting industry, focusing on customer experience and growth for local brands and businesses.

Company Size: hellomateo has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: hellomateo was founded in 2021, making it a relatively new company with a strong focus on innovation and growth.

Company Description:

• hellomateo is an omni-channel customer experience powerhouse that empowers local brands and businesses to drive growth through a digital customer lifecycle management platform.
• The company offers a range of services, including acquiring new leads, converting them into customers, and extending customer relationships, all within a single platform.
• hellomateo combines software, autopilot, and AI to provide a comprehensive customer experience solution.

Company Specialties:

• Software and AI-driven customer experience solutions
• Customer communication and engagement
• Multichannel communication, including WhatsApp, SMS, and chatbot integration
• Marketing automation and customer retention management

Company Website: https://www.hellomateo.de

ASSUMPTION: hellomateo's focus on innovation and growth provides an exciting opportunity for the right candidate to make a significant impact on the company's success.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in marketing.

Reporting Structure: The Head of Marketing will report directly to the CEO and will have full ownership of the marketing function, leading a team of marketing professionals.

Work Arrangement: This role is on-site, with a central office located in Berlin. The company offers an office-first culture, with a modern and cool work environment.

Growth Opportunities:

• As a senior-level role, there may be opportunities for career progression within the marketing function or into other areas of the business as the company grows.
• The company's focus on innovation and growth provides ample opportunities for professional development and skill-building.

ASSUMPTION: The Head of Marketing role offers a unique opportunity for a senior marketing professional to make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: hellomateo's office is centrally located in Berlin, providing a modern and cool work environment with an office-first culture.

Office Location(s): Alexandrinenstraße 2-3, Berlin, BE 10969, DE

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving tech industry.
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities.
• Berlin is well-connected by public transportation, making it easy to commute to the office.

Work Schedule: The work schedule is full-time, with standard business hours. However, the role may require occasional flexibility to accommodate marketing events or campaigns.

ASSUMPTION: The central office location and modern work environment provide an attractive and productive workspace for employees.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to discuss the role and assess cultural fit
• On-site interview with the CEO and other team members to discuss the role in more detail and assess skills and experience
• Case study or presentation to demonstrate strategic and operational marketing capabilities
• Final interview with the CEO to discuss the role and make a hiring decision

Key Assessment Areas:

• Strategic marketing thinking and planning
• Operational marketing execution and project management skills
• Cultural fit and alignment with company values
• Leadership and team management capabilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
• Prepare for behavioral and situational interview questions that focus on your marketing skills and experience.
• Research the company and industry to demonstrate your knowledge and enthusiasm for the role.

ATS Keywords: B2B Marketing, SaaS, Performance Marketing, Content Marketing, Project Management, Team Leadership, Marketing Automation, SEO, Social Media, PR, Thought Leadership, Sales Materials, Customer Success, Website Management, Conversion Optimization, Event Planning

ASSUMPTION: The interview process will focus on assessing the candidate's strategic and operational marketing capabilities, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• SEO tools (e.g., SEMrush, Ahrefs, or similar)
• Social media management tools (e.g., Hootsuite, Buffer, or similar)
• Event planning and management tools (e.g., Eventbrite, Cvent, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's preferences.

👔 Cultural Fit Considerations

Company Values:

• Innovation and growth
• Customer focus
• Collaboration and teamwork
• Accountability and ownership

Work Style:

• Strategic and operational marketing focus
• High degree of autonomy and ownership
• Strong project management and organizational skills
• Ability to work in a fast-paced and dynamic environment

Self-Assessment Questions:

• Do you thrive in a fast-paced and dynamic work environment?
• Are you comfortable working with a high degree of autonomy and ownership?
• Do you have a strong track record of driving results through strategic and operational marketing efforts?

ASSUMPTION: hellomateo values candidates who are innovative, customer-focused, and able to work collaboratively in a fast-paced environment.

⚠️ Potential Challenges

• The role requires a high degree of autonomy and the ability to manage multiple projects simultaneously, which can be challenging for some candidates.
• The company is growing rapidly, which may present unique challenges and opportunities for the right candidate.
• The role may require occasional flexibility to accommodate marketing events or campaigns, which could impact work-life balance.
• The company's focus on innovation and growth may require candidates to adapt to new tools, technologies, and processes as the company evolves.

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, impact, and professional development.

📈 Similar Roles Comparison

• This role is similar to other Head of Marketing positions in the B2B and SaaS industries, but with a stronger focus on strategic and operational marketing efforts.
• The company's focus on innovation and growth provides unique opportunities for professional development and skill-building.
• Candidates with experience in similar roles in the B2B or SaaS industries may find this role to be a good fit, but should be prepared to adapt to the company's unique culture and focus on growth.

ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to make a significant impact on the company's growth and success, with a strong focus on strategic and operational marketing efforts.

📝 Sample Projects

• Develop and execute a comprehensive marketing strategy to drive business growth
• Manage content creation and distribution across various channels, including whitepapers, podcasts, and press releases
• Build and optimize performance marketing channels, including Google, Meta, and YouTube, to drive qualified traffic and leads
• Design and implement marketing automation and lead nurturing processes to improve conversion rates and customer retention
• Plan and execute marketing events from A to Z, including logistics, vendor management, and on-site support
• Create sales and customer success materials, such as case studies, testimonials, and product sheets, to support the sales and customer success teams

ASSUMPTION: These sample projects are intended to provide a sense of the types of marketing initiatives the Head of Marketing may be responsible for, but the specific projects may vary depending on the company's priorities and the candidate's experience.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy and how the marketing function fits into that plan?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to collaboration and cross-functional teamwork, and how does that apply to the marketing function?
• How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) does it track?
• What is the company's approach to work-life balance, and how does that apply to the Head of Marketing role?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the marketing function's priorities and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on strategic and operational marketing efforts.
• Prepare for behavioral and situational interview questions that focus on your marketing skills and experience, as well as your cultural fit with the company.
• Research the company and industry to demonstrate your knowledge and enthusiasm for the role.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.