Head of Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Head of Marketing (m/w/d)

🔹 Company: Mmaah Berlin GmbH & Co. KG

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive marketing strategy to strengthen the Mmaah brand and support expansion.
• Driving marketing strategies to increase in-house and delivery revenue.
• Building and leading a high-performing marketing team.
• Planning and executing creative online and offline marketing campaigns.
• Overseeing the digital strategy, including performance marketing, social media, and content creation.
• Collaborating with the executive team, product development, and operations.
• Conducting market and competitor analyses to inform data-driven decisions.

ASSUMPTION: The role requires a strategic mindset, creativity, and strong leadership skills to drive the brand's growth and success.

📋 Key Responsibilities

✅ Develop and implement a comprehensive marketing strategy to enhance the Mmaah brand and support expansion.

✅ Drive marketing strategies to increase in-house and delivery revenue.

✅ Build and lead a high-performing marketing team.

✅ Plan and execute creative online and offline marketing campaigns.

✅ Oversee the digital strategy, including performance marketing, social media, and content creation.

✅ Collaborate with the executive team, product development, and operations.

✅ Conduct market and competitor analyses to inform data-driven decisions.

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and data-driven decision-making, requiring strong leadership and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 5+ years of experience in strategic marketing, preferably in the food or lifestyle sectors, with a proven track record of success.

Required Skills:

• Proven leadership and team-building skills.
• Strong strategic and creative thinking.
• Excellent communication and presentation skills.
• Familiarity with social media, paid ads, CRM, and brand building.
• Data-driven mindset and ability to analyze market trends.
• Fluency in German and English (Korean is a plus but not required).
• Passion for food and Korean cuisine.

Preferred Skills:

• Experience in the fast-casual restaurant industry.
• Familiarity with the Korean food culture and trends.

ASSUMPTION: Candidates should have a strong background in strategic marketing, leadership, and creativity, with a passion for food and Korean cuisine.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and qualifications).

Benefits:

• Competitive salary.
• Performance-based bonus.
• Attractive development opportunities.
• Influence on the brand's growth and success.
• Strong brand with cult potential.

Working Hours: Full-time (40 hours per week) with flexible hours based on business needs.

ASSUMPTION: The salary range is estimated based on industry standards for similar roles, experience levels, and locations. The benefits package is competitive and designed to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Fast-casual restaurant industry, specializing in Korean street food.

Company Size: Medium-sized company with 51-200 employees, offering a collaborative and dynamic work environment.

Founded: 2013, with a strong focus on growth and expansion.

Company Description:

• Mmaah – Eat Korean offers modern, Korean street food with a focus on speed and quality.
• The company aims to make Korean cuisine accessible to a broader audience in Europe.
• With 10 locations in Berlin and Munich and plans to open 60+ more in the next 5 years, Mmaah is one of the most exciting fast-casual brands in Germany.

Company Specialties:

• Korean street food.
• Fast-casual dining experience.
• Brand building and marketing strategies.

Company Website: www.mmaah.de

ASSUMPTION: Mmaah is a growing company with a strong focus on brand development and marketing, offering exciting opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with the potential for growth and advancement.

Reporting Structure: The Head of Marketing will report directly to the founders and work closely with the executive team, product development, and operations.

Work Arrangement: On-site, full-time position with flexible hours based on business needs.

Growth Opportunities:

• As the company expands, there will be opportunities for the Head of Marketing to grow within the role and take on additional responsibilities.
• The successful candidate will have the chance to shape the brand's growth and success, making a significant impact on the company's future.

ASSUMPTION: The role offers significant growth opportunities, both personally and professionally, as the company continues to expand and grow.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Berlin.

Office Location(s): Wenckebachstraße 19, Berlin, 12099, DE; Columbiadamm 160, Berlin, 10965, DE; Kiehlufer 75, Berlin, 12059, DE; Nollendorfstraße 31, Berlin, 10777, DE; Wienerstraße 31, Berlin, 10999, DE; Simon-Dach Straße 11, Berlin, 10245, DE; Elisabeth-Schwarzhaupt Platz 5, Berlin, 10115, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving food scene.
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities.
• Berlin is well-connected by public transportation, making it easy to commute to and from work.

Work Schedule: Full-time (40 hours per week) with flexible hours based on business needs.

ASSUMPTION: The work environment is dynamic, collaborative, and fast-paced, with a strong focus on creativity, innovation, and data-driven decision-making.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR department.
• In-depth interviews with the founders and key team members.
• Final decision and job offer.

Key Assessment Areas:

• Strategic thinking and creativity.
• Leadership and team-building skills.
• Communication and presentation skills.
• Familiarity with social media, paid ads, CRM, and brand building.
• Data-driven mindset and ability to analyze market trends.
• Passion for food and Korean cuisine.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your marketing strategy for Mmaah and how you would drive the brand's growth and success.
• Demonstrate your passion for food and Korean cuisine by sharing your favorite Korean dishes or experiences.

ATS Keywords: Marketing strategy, brand building, team leadership, campaign planning, digital strategy, market analysis, social media, performance marketing, content creation, trend awareness, data-driven decision-making, customer experience, collaboration, creativity, communication, passion for food

ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, creativity, leadership skills, and passion for the brand and its mission.

🛠️ Tools & Technologies

• Social media platforms (e.g., Instagram, Facebook, Twitter).
• Paid advertising platforms (e.g., Google Ads, Facebook Ads).
• CRM software (e.g., HubSpot, Salesforce).
• Marketing analytics tools (e.g., Google Analytics, Hootsuite Insights).

ASSUMPTION: The successful candidate will be proficient in using various marketing tools and technologies to drive the brand's growth and success.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation.
• Collaboration and teamwork.
• Data-driven decision-making.

Work Style:

• Dynamic and fast-paced.
• Creative and innovative.
• Collaborative and team-oriented.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you passionate about food and Korean cuisine?
• Do you have a strong strategic mindset and creative approach to marketing?

ASSUMPTION: Mmaah values creativity, innovation, and collaboration, and seeks candidates who are passionate about food, strategic marketing, and driving the brand's growth and success.

⚠️ Potential Challenges

• The role requires a strong strategic mindset and creative approach to marketing, which can be challenging in a fast-paced, dynamic environment.
• The successful candidate will need to build and lead a high-performing marketing team, which can be challenging in a growing company.
• The role requires a strong understanding of the Korean food culture and trends, which may be challenging for candidates without prior experience in the industry.
• The work schedule may require flexible hours based on business needs, which can be challenging for candidates with personal commitments.

ASSUMPTION: The role presents several challenges, but also offers significant opportunities for growth, development, and success.

📈 Similar Roles Comparison

• This role is unique in its focus on the Korean street food market and the company's rapid expansion plans.
• While there are other marketing roles in the food and lifestyle industries, this role offers a unique opportunity to shape the brand's growth and success in a rapidly growing market.
• Career progression in this role may include opportunities to take on additional responsibilities or move into a more senior role as the company continues to grow.

ASSUMPTION: This role offers a unique opportunity to drive the brand's growth and success in a rapidly growing market, with significant potential for career progression and development.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy to support the brand's expansion into new markets.
• Planning and executing creative online and offline marketing campaigns to drive brand awareness and customer engagement.
• Conducting market and competitor analyses to inform data-driven decisions and identify opportunities for growth and innovation.

ASSUMPTION: These sample projects highlight the strategic, creative, and data-driven nature of the role, and the opportunity for the successful candidate to make a significant impact on the brand's growth and success.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the marketing team collaborate with other departments, such as product development and operations?
• What are the company's plans for expansion, and how will this role support those plans?
• How does the company approach innovation and creativity in its marketing strategies?
• What opportunities are there for professional development and growth within the role and the company?

ASSUMPTION: These questions are designed to assess the company's growth plans, marketing strategies, and opportunities for professional development and growth within the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a marketing strategy for Mmaah and be ready to discuss it during the interview.
• Demonstrate your passion for food and Korean cuisine by sharing your favorite Korean dishes or experiences.
• Follow up with the company one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.