Head of Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Head of Marketing (m/w/d)

🔹 Company: KRUU

🔹 Location: Bad Friedrichshall, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to drive brand awareness and growth
• Leading a team of 13 marketing professionals across Europe and the US
• Collaborating with cross-functional teams to create consistent customer journeys
• Expanding KRUU's presence into new markets

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration. The ideal candidate will have experience in B2C marketing, brand development, and international expansion.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies to drive brand awareness and growth

✅ Leading and developing a team of 13 marketing professionals across Europe and the US

✅ Collaborating with cross-functional teams to create consistent customer journeys

✅ Expanding KRUU's presence into new markets

✅ Managing marketing budgets and optimizing ROI

✅ Analyzing market trends and customer insights to inform marketing strategies

ASSUMPTION: The role requires a strong understanding of marketing channels, customer behavior, and data analysis to make informed decisions and drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 7 years of experience in marketing, with at least 3 years in a leadership role

Required Skills:

• Proven experience in B2C marketing and brand development
• Strong leadership and team management skills
• Excellent communication skills in German and English
• Experience with social ads, SEA, and CRM
• Strong analytical and strategic thinking skills

Preferred Skills:

• Experience in international marketing and expansion
• Fluency in additional languages
• Experience with event marketing

ASSUMPTION: The ideal candidate will have a proven track record in B2C marketing, brand development, and team leadership. Experience in international marketing and expansion is a plus.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)

Benefits:

• Fair pay
• Good atmosphere and team spirit
• Free lunch, drinks, and snacks
• Company car and bike leasing
• Team events
• Free parking

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on the role, experience level, and location. Benefits are competitive and focused on employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Event Services

Company Size: 11-50 employees (small to mid-sized company, offering a close-knit team environment and opportunities for growth)

Founded: 2016 (young company with a dynamic and innovative culture)

Company Description:

• KRUU is a leading provider of photobooth rental services, with a focus on premium event planning
• The company offers a range of event services, including DJ booking and photographer booking
• KRUU aims to make premium event planning affordable and accessible to everyone

Company Specialties:

• Photobooth rental
• DJ booking
• Photographer booking

Company Website: https://kruu.com

ASSUMPTION: KRUU is a growing company with a strong focus on innovation and customer satisfaction. The company values a close-knit team environment and offers opportunities for growth and development.

📊 Role Analysis

Career Level: Senior Marketing Manager/Head of Marketing

Reporting Structure: Reports directly to the founding team (Jochen, Oli, and Philipp)

Work Arrangement: On-site, with the possibility of hybrid work arrangements in the future

Growth Opportunities:

• Expanding KRUU's presence into new markets
• Developing and implementing new marketing strategies
• Leading and developing a team of marketing professionals

ASSUMPTION: This role offers significant growth opportunities, as KRUU is a growing company with a strong focus on expansion and innovation.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space

Office Location(s): Bad Friedrichshall, Germany (headquarters), with additional offices in Belgium, the Netherlands, France, Austria, and the US

Geographic Context:

• Bad Friedrichshall is a small town in the German state of Baden-Württemberg, with a population of approximately 20,000 people
• The region is known for its wine production and scenic landscapes
• The office is located near the Neckar River, offering easy access to outdoor activities and recreational areas

Work Schedule: Standard full-time work schedule, with the possibility of flexible hours and remote work in the future

ASSUMPTION: The work environment at KRUU is collaborative and innovative, with a strong focus on teamwork and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the founding team
• Final decision and job offer

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Leadership and team management skills
• Communication and language skills
• Cultural fit and alignment with KRUU's values

Application Tips:

• Highlight your experience in B2C marketing, brand development, and team leadership
• Include specific examples of your marketing achievements and the impact you've made in previous roles
• Tailor your resume and cover letter to emphasize your fit with KRUU's company culture and values

ATS Keywords: Marketing, Brand Development, Content Strategy, Social Ads, SEA, CRM, Team Leadership, International Expansion, Customer Insights, Communication, Analytical Thinking, Creativity, Pragmatism

ASSUMPTION: The application process at KRUU is designed to assess your marketing expertise, leadership skills, and cultural fit. Be prepared to discuss your marketing strategies, achievements, and alignment with KRUU's values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)
• CRM software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The ideal candidate will have experience with marketing automation, social media management, SEO, and CRM tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Customer focus and satisfaction
• Collaboration and teamwork
• Integrity and transparency

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on innovation and continuous improvement
• Results-driven and data-informed

Self-Assessment Questions:

• How do you align with KRUU's values of innovation, customer focus, collaboration, and integrity?
• How do you approach leading and developing a team of marketing professionals?
• How do you balance creativity and data-driven decision-making in your marketing strategies?

ASSUMPTION: KRUU values a dynamic and collaborative work environment, with a strong focus on innovation, customer satisfaction, and teamwork. The ideal candidate will be able to thrive in this environment and contribute to KRUU's continued success.

⚠️ Potential Challenges

• Managing a team across multiple time zones and locations
• Balancing the need for innovation with the need for consistent branding and messaging
• Adapting marketing strategies to different cultural and linguistic contexts
• Managing marketing budgets and optimizing ROI

ASSUMPTION: The ideal candidate will be able to navigate these challenges and use them as opportunities for growth and learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on international expansion and cross-cultural marketing
• This role offers significant growth opportunities, as KRUU is a growing company with a strong focus on expansion and innovation
• Compared to other marketing roles, this position requires a higher level of strategic thinking, leadership, and cross-functional collaboration

ASSUMPTION: This role is unique in its focus on international expansion and cross-cultural marketing, offering significant growth opportunities and a higher level of strategic thinking and collaboration.

📝 Sample Projects

• Developing and implementing a marketing strategy to expand KRUU's presence into a new market
• Creating and executing a social media campaign to increase brand awareness and engagement
• Analyzing customer data to inform marketing strategies and optimize ROI

ASSUMPTION: These sample projects are designed to assess the candidate's marketing expertise, strategic thinking, and ability to execute and optimize marketing campaigns.

❓ Key Questions to Ask During Interview

• How does KRUU approach international expansion and cross-cultural marketing?
• What are the key priorities for this role in the first 90 days?
• How does KRUU support the professional development and growth of its marketing team?
• How does KRUU measure the success of its marketing campaigns and strategies?
• What are the biggest challenges facing the marketing team, and how can this role help address them?

ASSUMPTION: These questions are designed to assess the candidate's understanding of KRUU's business, marketing strategies, and team dynamics, as well as their ability to contribute to the company's continued success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your marketing expertise, brand development experience, and alignment with KRUU's values
• Prepare for your interview by researching KRUU's business, marketing strategies, and team dynamics
• Follow up with the HR department one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.