Head of Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Head of Marketing (m/w/d)

🔹 Company: hellomateo

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational leadership of all marketing efforts
• Development and execution of performance marketing strategies
• Building and optimizing marketing automation and lead nurturing processes
• Growing organic traffic through SEO, content marketing, and social media
• Planning and executing events and trade shows
• Collaborating with sales and customer success teams to create effective materials
• Leading and mentoring the marketing team

ASSUMPTION: This role requires a high level of strategic thinking and operational execution, with a strong focus on performance marketing and marketing automation.

📋 Key Responsibilities

✅ Develop and implement marketing strategies to drive growth and increase brand awareness

✅ Manage and optimize performance marketing channels (Google, Meta, YouTube, etc.)

✅ Build and optimize marketing automation and lead nurturing processes

✅ Grow organic traffic through SEO, content marketing, and social media

✅ Plan and execute events and trade shows from A to Z

✅ Collaborate with sales and customer success teams to create effective sales and customer success materials

✅ Lead and mentor the marketing team, fostering a culture of continuous learning and improvement

✅ Design and create own content pieces

ASSUMPTION: This role requires a strong blend of strategic and operational skills, with a focus on driving results through performance marketing and marketing automation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in B2B marketing, ideally in a SaaS environment

Required Skills:

• Proven track record in performance and content marketing
• Strong project management skills
• Fluency in German and English
• Experience in team leadership, agentur steering, and cross-functional collaboration

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of the German Mittelstand market

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on performance marketing and marketing automation. Fluency in German is essential for this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)

Benefits:

• Direct influence on company growth
• Central office with modern facilities
• Competitive compensation
• Complete ownership of marketing efforts
• Employee benefits (Urban Sports Club, Deutschland-Ticket)
• Ambitious and honest team with a strong focus on collaboration

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on the company size, industry, and the level of responsibility required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: hellomateo operates in the IT Services and IT Consulting industry, focusing on customer experience and communication solutions for the German Mittelstand market.

Company Size: hellomateo has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: 2021

Company Description:

• hellomateo is an omni-channel customer experience powerhouse that empowers local brands and businesses to drive growth through a digital customer lifecycle management platform.
• The company offers a range of services, including acquiring new leads, converting them into customers, and extending those relationships – all in one platform.
• hellomateo combines software, automation, and user-centric design to create innovative customer experience solutions.

Company Specialties:

• Software development
• Autopilot
• Customer experience
• CRM
• Customer communication
• Multichannel communication
• WhatsApp communication
• Universal Inbox
• Omnichannel communication
• SaaS
• WhatsApp Business API
• Customer retention management
• Marketing automation
• Customer engagement solution
• Customer relationship management
• SMS
• Chatbot
• Messenger communication
• AI

Company Website: https://www.hellomateo.de

ASSUMPTION: hellomateo is a growing company with a strong focus on innovation and customer experience. The company's size and industry provide opportunities for career growth and impact.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of strategic thinking and operational execution.

Reporting Structure: The Head of Marketing will report directly to the founders and work closely with the sales and customer success teams.

Work Arrangement: This role is on-site, with the opportunity to work from the company's central office in Berlin.

Growth Opportunities:

• As a senior-level role, there is potential for career progression within the marketing department or the company as a whole.
• The company's growth trajectory provides opportunities for increased responsibility and impact.
• The role offers the chance to build and lead a high-performing marketing team.

ASSUMPTION: This role offers significant growth opportunities, both within the marketing department and the company as a whole. The company's growth trajectory provides ample opportunities for increased responsibility and impact.

🌍 Location & Work Environment

Office Type: hellomateo offers a central office with modern facilities, fostering an office-first culture.

Office Location(s): Alexandrinenstraße 2-3, Berlin, BE 10969, DE

Geographic Context:

• Berlin is the capital and largest city of Germany, with a vibrant tech and startup scene.
• The city offers a high quality of life, with a diverse cultural scene, numerous parks, and a well-developed public transportation system.
• Berlin is an ideal location for professionals looking to advance their careers in the tech industry.

Work Schedule: The work schedule is full-time, with the opportunity for flexible working hours.

ASSUMPTION: The central office location in Berlin provides a modern and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• 15' screening call - telephone interview
• 30' people call - video call
• 60' case study - on-site at the office
• 30' founder ref call - video call or on-site
• Reference calls

Key Assessment Areas:

• Strategic thinking and operational execution
• Performance marketing and marketing automation skills
• Leadership and team management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a case study demonstrating your marketing strategies and their results.
• Be ready to discuss your approach to performance marketing, marketing automation, and team leadership.
• Follow up after the interview to express your interest in the role and reiterate your qualifications.

ATS Keywords: B2B Marketing, SaaS, Performance Marketing, Marketing Automation, Team Leadership, Marketing Strategy, Event Planning, Content Creation, SEO, Social Media

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, operational execution, and cultural fit. The company values candidates who can demonstrate a strong track record in performance marketing and marketing automation, as well as leadership and team management skills.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• Performance marketing platforms (e.g., Google Ads, Facebook Ads, or similar)
• SEO tools (e.g., SEMrush, Ahrefs, or similar)
• Social media management tools (e.g., Hootsuite, Buffer, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The required tools and technologies for this role are standard for the marketing industry, with a focus on marketing automation and performance marketing platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Continuous learning
• Impact

Work Style:

• Strategic and operational focus
• Data-driven decision-making
• Collaborative and inclusive team environment
• Focus on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working both strategically and operationally?
• Do you have a strong track record in performance marketing and marketing automation?
• Are you a collaborative and inclusive team player?
• Do you embrace a culture of continuous learning and improvement?

ASSUMPTION: hellomateo values candidates who are customer-centric, innovative, and collaborative. The company seeks individuals who can thrive in a fast-paced, dynamic environment and embrace a culture of continuous learning and improvement.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking and operational execution, which can be challenging at times.
• The company is growing rapidly, which can present unique challenges and opportunities.
• The role involves leading a team, which requires strong leadership and management skills.
• The company operates in the competitive IT Services and IT Consulting industry, requiring a strong focus on performance and results.

ASSUMPTION: This role presents several challenges, including the need for strong strategic thinking and operational execution, leadership and management skills, and the ability to thrive in a competitive and rapidly growing environment.

📈 Similar Roles Comparison

• This role is similar to other Head of Marketing positions, but with a stronger focus on performance marketing and marketing automation.
• The role requires a higher level of operational execution than similar roles in larger organizations.
• This role offers significant growth opportunities, both within the marketing department and the company as a whole.

ASSUMPTION: This role is similar to other Head of Marketing positions, but with a unique focus on performance marketing and marketing automation. The role offers significant growth opportunities, both within the marketing department and the company as a whole.

📝 Sample Projects

• Developing and executing a performance marketing campaign to drive user acquisition and revenue growth
• Building and optimizing a marketing automation and lead nurturing process to improve conversion rates and customer lifetime value
• Planning and executing an event or trade show, from A to Z, to generate leads and increase brand awareness

ASSUMPTION: These sample projects are designed to demonstrate the candidate's ability to develop and execute strategic marketing campaigns, optimize marketing automation processes, and plan and execute events and trade shows.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and how this role fits into that plan?
• How does the marketing team collaborate with the sales and customer success teams to drive growth and improve customer experience?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working hours?

ASSUMPTION: These questions are designed to assess the company's growth trajectory, team dynamics, priorities, and support for employee development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a case study demonstrating your marketing strategies and their results.
• Follow up after the interview to express your interest in the role and reiterate your qualifications.
• If selected, complete the reference calls and on-site case study.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.