📌 Core Information
🔹 Job Title: Head of Marketing (m/w/d) als Elternzeitvertretung
🔹 Company: BMO Bike-Mailorder
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the marketing team and fostering talent growth
- Developing and implementing a holistic marketing strategy
- Managing both internal and external communications
- Overseeing performance marketing strategies and customer acquisition
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of performance marketing channels.
📋 Key Responsibilities
✅ Lead the marketing team, fostering talent and optimizing processes
✅ Develop and implement a comprehensive marketing strategy aligned with growth objectives
✅ Plan and execute all external and internal communication measures, both online and offline
✅ Oversee performance marketing strategies, including SEO, SEM, paid social, and email marketing, in collaboration with external agencies
✅ Develop a structured and scalable customer acquisition strategy using Meta Ads
✅ Optimize the existing Google Ads setup, focusing on new customer acquisition and ROI improvement
✅ Conduct A/B tests and make data-driven decisions to continuously improve advertising effectiveness
✅ Collaborate with teams from purchasing, design, content, and email marketing to develop high-performing campaigns
✅ Plan and monitor the marketing budget, implementing new growth strategies
ASSUMPTION: This role requires a hands-on approach, strong analytical skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years of experience in marketing, ideally in performance marketing
Required Skills:
- Proven expertise in planning and executing performance marketing campaigns (e.g., Google Ads, Meta Ads, programmatic advertising)
- Strong knowledge of demand generation, funnel optimization, and conversion optimization
- Experience using performance marketing tools (e.g., Google Analytics, Google Tag Manager, SEMrush)
- Solid understanding of SEO and SEM
- Knowledge of email marketing campaigns and automation, ideally with Klaviyo
- Basic knowledge of HTML and web technologies (e.g., landing page optimization, tracking)
- Experience with various analysis and tracking tools for performance measurement (e.g., Google Analytics, Google Ads Conversion Tracking, Facebook Pixel)
- Strong analytical skills and ability to make data-driven decisions
- Thorough understanding of the entire spectrum of online marketing
- Confident and friendly demeanor, strong leadership and team-building skills
- Entrepreneurial mindset and problem-solving skills
- Ownership and responsibility for KPIs and overall business success
- Excellent English communication skills, both written and verbal
- Excellent knowledge of Microsoft Office (Excel, Word, PowerPoint)
- Interest in cycling
Preferred Skills:
- Experience in the cycling industry or related fields
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in performance marketing and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (AI estimate based on experience level and market rates for similar roles in Berlin)
Benefits:
- Option for a permanent position after the parental leave replacement period
- Opportunity to work in a growing e-commerce company with a strong focus on cycling
- possibility to work in a diverse and international team
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on market data for similar roles in Berlin. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Sporting Goods Manufacturing
Company Size: 51-200 employees (Small to mid-sized company, offering a more personal work environment with opportunities for growth and impact)
Founded: 2016 (Relatively young company with a dynamic and innovative culture)
Company Description:
- BMO Bike-Mailorder is part of the Hostettler Group and specializes in online bicycle sales
- The company also operates the bike clothing brand Platzangst and the concept store NEW ØRD3R in Berlin
- BMO Bike-Mailorder works in three locations in and around Berlin, fostering a collaborative and diverse work environment
Company Specialties:
- E-commerce
- Marketing
- Cycling industry
Company Website: https://www.bike-mailorder.de
ASSUMPTION: BMO Bike-Mailorder is a growing e-commerce company with a strong focus on cycling, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with the potential for growth into a permanent position
Reporting Structure: The Head of Marketing reports directly to the management of BMO Bike-Mailorder and oversees the marketing team
Work Arrangement: On-site, with the possibility of hybrid work arrangements in the future
Growth Opportunities:
- Potential for a permanent position after the parental leave replacement period
- Possibility to work in a growing e-commerce company with a strong focus on cycling
- Opportunity to gain experience in a diverse and international team
ASSUMPTION: This role offers a unique opportunity for candidates seeking to gain experience in the cycling industry or e-commerce sector, with the potential for long-term growth and development.
🌍 Location & Work Environment
Office Type: Modern office spaces in three locations in and around Berlin
Office Location(s): Edisonstraße 63, Haus E, 1.OG, Berlin, Germany; Sarirstraße 3, Schönefeld, Brandenburg, Germany; Karl-Marx Allee 133, Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities
- Berlin has a well-developed public transportation system, making it easy to commute between the office locations
Work Schedule: Full-time, with flexible working hours and the possibility of remote work in the future
ASSUMPTION: The work environment at BMO Bike-Mailorder is dynamic, collaborative, and focused on fostering professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final decision and job offer
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Leadership and team-building skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the cycling industry and e-commerce sector
- Prepare examples of your past marketing campaigns and their outcomes
- Research the company and its competitors to showcase your knowledge and enthusiasm
ATS Keywords: Performance Marketing, SEO, SEM, Email Marketing, Team Leadership, Budget Management, Growth Strategies, Demand Generation, Funnel Optimization, Conversion Optimization, A/B Testing, HTML, Microsoft Office, Analytical Skills, Communication Skills
ASSUMPTION: The application process at BMO Bike-Mailorder is designed to assess candidates' marketing expertise, leadership skills, and cultural fit, with a focus on finding the best fit for the company's needs.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Meta Ads (Facebook Ads)
- Klaviyo (email marketing automation)
- SEMrush (SEO and PPC tool)
- Google Tag Manager
- HTML and web technologies
ASSUMPTION: The tools and technologies listed are commonly used in performance marketing and are likely to be relevant to this role. However, the specific tools and platforms used may vary depending on the candidate's expertise and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Passion for cycling and e-commerce
- Collaboration and teamwork
- Innovation and continuous learning
- Customer focus and excellence
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in performance marketing?
- Can you describe a time when you had to make a difficult decision based on data, and what was the outcome?
- How do you approach working with cross-functional teams to develop high-performing marketing campaigns?
ASSUMPTION: Candidates should be passionate about cycling and e-commerce, with a strong work ethic, collaborative mindset, and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a team and fostering talent growth in a fast-paced, dynamic environment
- Balancing multiple responsibilities and priorities, including both strategic planning and hands-on execution
- Adapting to a growing and evolving e-commerce company with a strong focus on cycling
- Working in a multicultural and international team, requiring strong communication and collaboration skills
ASSUMPTION: The challenges associated with this role are typical of a mid-level to senior marketing position in a growing e-commerce company, requiring strong leadership, analytical, and communication skills.
📈 Similar Roles Comparison
- Compared to other Head of Marketing roles, this position offers a unique opportunity to work in the cycling industry and gain experience in e-commerce
- Unlike other marketing roles, this position requires a strong interest in cycling and a passion for the cycling industry
- Career progression in this role may involve transitioning to a permanent position within the company, depending on the candidate's qualifications and the company's needs
ASSUMPTION: This role offers a unique opportunity for candidates seeking to gain experience in the cycling industry or e-commerce sector, with the potential for long-term growth and development.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive business growth and customer acquisition
- Optimizing the existing Google Ads setup to improve new customer acquisition and ROI
- Conducting A/B tests to improve the effectiveness of marketing campaigns and advertising spend
- Collaborating with cross-functional teams to develop high-performing marketing campaigns that align with business objectives
ASSUMPTION: The sample projects listed are representative of the types of initiatives and responsibilities associated with this role, but the specific projects and priorities may vary depending on the candidate's expertise and the company's needs.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role address them?
- How does this role fit into the company's long-term growth plans, and what opportunities are there for professional development?
- What is the company's approach to innovation and continuous learning, and how does this role contribute to that?
- How does the company support work-life balance, and what flexibility is there for remote work or flexible hours?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to fostering a positive and inclusive work environment?
ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research the company and its competitors to showcase your knowledge and enthusiasm
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
