📌 Core Information
🔹 Job Title: Head of Marketing (m/w/d) als Elternzeitvertretung
🔹 Company: BMO Bike-Mailorder
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the marketing team and fostering talent
- Developing and implementing a comprehensive marketing strategy
- Managing all communication measures, both online and offline
- Overseeing performance marketing strategies and customer acquisition
- Optimizing processes and driving growth
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of performance marketing to drive the company's growth objectives.
📋 Key Responsibilities
✅ Leading and developing the marketing team, fostering talent, and optimizing processes
✅ Developing and implementing a comprehensive marketing strategy aligned with growth goals
✅ Planning and executing all external and internal communication measures, both online and offline
✅ Overseeing performance marketing strategies and customer acquisition through SEO, SEM, Paid Social, and E-Mail Marketing, in collaboration with external agencies
✅ Developing a structured and scalable acquisition approach with Meta Ads
✅ Optimizing the existing Google Ads setup with a focus on new customer acquisition and ROI improvement, in collaboration with the SEA agency
✅ Conducting A/B tests and making data-driven decisions to continuously improve advertising effectiveness
✅ Collaborating with teams from purchasing, design, content, and E-Mail Marketing to develop high-performing campaigns
✅ Planning and monitoring the marketing budget and implementing new growth strategies
ASSUMPTION: This role involves a high level of responsibility and requires strong leadership, strategic thinking, and data-driven decision-making to achieve the company's growth objectives.
🎯 Required Qualifications
Education: Not specified, but relevant degree or equivalent experience is expected
Experience: At least 5 years of experience in marketing, ideally in performance marketing
Required Skills:
- Proven expertise in planning and executing performance marketing campaigns (e.g., Google Ads, Meta Ads, Programmatic Advertising, etc.)
- Solid knowledge of demand generation, funnel optimization, and conversion optimization
- Experience using performance marketing tools (e.g., Google Analytics, Google Tag Manager, SEMrush, etc.)
- Strong knowledge of SEO and SEM
- Experience with email marketing campaigns and automation, ideally with Klaviyo
- Basic knowledge of HTML and web technologies (e.g., landing page optimization, tracking, etc.)
- Experience with various analysis and tracking tools for performance measurement (e.g., Google Analytics, Google Ads Conversion Tracking, Facebook Pixel)
- Strong analytical skills and ability to make data-driven decisions
- Comprehensive understanding of the entire spectrum of online marketing
- Excellent English language skills in writing and speaking
- Excellent knowledge of Microsoft Office (Excel, Word, PowerPoint)
Preferred Skills:
ASSUMPTION: Given the role's focus on performance marketing, candidates should have a proven track record in driving customer acquisition and growth through online channels.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (AI-estimated, based on industry standards for a marketing manager role with 5-10 years of experience in Germany)
Benefits:
- Option for a permanent position after the parental leave replacement period
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a marketing manager role with the given experience level in Germany. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Sporting Goods Manufacturing
Company Size: 51-200 employees (According to LinkedIn)
Founded: 2016
Company Description:
- BMO Bike-Mailorder is a member of the Hostettler Group and specializes in online bicycle sales
- The company offers a wide range of bicycles, accessories, and clothing for various cycling disciplines
- BMO Bike-Mailorder is committed to providing excellent customer service and high-quality products
Company Specialties:
- Online bicycle sales
- Bike accessories and clothing
- Customer service and support
Company Website: https://www.bike-mailorder.de
ASSUMPTION: BMO Bike-Mailorder is a well-established company in the online bicycle retail industry, with a strong focus on customer service and high-quality products.
📊 Role Analysis
Career Level: Mid-level to senior marketing manager
Reporting Structure: The Head of Marketing reports directly to the management board and oversees the marketing team
Work Arrangement: On-site, full-time position with the option to transition to a permanent role after the parental leave replacement period
Growth Opportunities:
- Potential for a permanent position within the company after the parental leave replacement period
- Possibility to work in a different position within the company, depending on future needs and individual qualifications
ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential for a permanent position and the possibility to explore other roles within the company.
🌍 Location & Work Environment
Office Type: On-site, with multiple locations in and around Berlin
Office Location(s): Edisonstraße 63, Haus E, 1.OG, 12459 Berlin; Sarirstraße 3, 12529 Schönefeld; Karl-Marx Allee 133, 10243 Berlin
Geographic Context:
- Berlin is the capital and largest city of Germany, with a population of approximately 3.7 million people
- The city is known for its vibrant cultural scene, historical landmarks, and diverse neighborhoods
- Berlin offers a high quality of life, with numerous parks, museums, and recreational opportunities
Work Schedule: Standard full-time workweek, with flexibility for remote work arrangements not specified
ASSUMPTION: The work environment at BMO Bike-Mailorder is dynamic and fast-paced, with a focus on driving growth and innovation in the online bicycle retail industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the management board
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Leadership and team management skills
- Data analysis and decision-making abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful marketing campaigns or projects you've led
- Research the company and industry to show your enthusiasm and knowledge
ATS Keywords: Performance Marketing, SEO, SEM, E-Mail Marketing, Data Analysis, Team Leadership, Budget Management, Growth Strategies, Demand Generation, Funnel Optimization, Conversion Optimization, HTML, Web Technologies, Google Analytics, Google Ads, Meta Ads
ASSUMPTION: The application process at BMO Bike-Mailorder is competitive, and candidates should emphasize their marketing expertise, leadership skills, and alignment with the company's growth objectives.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Meta Ads
- SEMrush
- Klaviyo
- Microsoft Office (Excel, Word, PowerPoint)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and should be familiar to experienced marketing professionals.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and continuous improvement
- Collaboration and teamwork
Work Style:
- Dynamic and fast-paced work environment
- Focus on driving growth and innovation
- Strong emphasis on data-driven decision-making
Self-Assessment Questions:
- Do you have a proven track record in driving customer acquisition and growth through online channels?
- Are you comfortable working in a dynamic and fast-paced environment, with a strong focus on data-driven decision-making?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: BMO Bike-Mailorder values candidates who are passionate about cycling, customer-focused, and committed to driving growth and innovation in the online bicycle retail industry.
⚠️ Potential Challenges
- The role requires a high level of responsibility and may involve long hours during peak periods
- The company is growing rapidly, which may present challenges in terms of adapting to change and maintaining a strong work-life balance
- The role may require occasional travel to attend industry events or meet with external partners
- The company's success depends on the candidate's ability to drive growth and innovation in the competitive online bicycle retail market
ASSUMPTION: The potential challenges in this role are outweighed by the opportunity to make a significant impact on the company's growth and success in the competitive online bicycle retail market.
📈 Similar Roles Comparison
- This role is similar to other marketing manager positions, but with a stronger focus on performance marketing and driving customer acquisition through online channels
- The role offers a unique opportunity to work in the growing online bicycle retail industry, with a strong emphasis on innovation and continuous improvement
- Candidates with experience in performance marketing and a proven track record of driving growth and innovation are well-suited to this role
ASSUMPTION: This role offers a unique opportunity for marketing professionals with a strong background in performance marketing to drive growth and innovation in the competitive online bicycle retail market.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive customer acquisition and growth
- Optimizing the company's Google Ads setup to improve new customer acquisition and ROI
- Conducting A/B tests to continuously improve advertising effectiveness and drive growth
ASSUMPTION: The sample projects for this role are designed to showcase the candidate's ability to drive growth and innovation in the competitive online bicycle retail market.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development of its marketing team members?
- What are the most significant challenges facing the company in the online bicycle retail market, and how can this role address them?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for growth and advancement within the company for someone in this role?
ASSUMPTION: The key questions to ask during the interview for this role focus on understanding the company's growth objectives, marketing strategy, and opportunities for professional development and advancement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns or projects you've led
- Research the company and industry to show your enthusiasm and knowledge
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
