Head of Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Head of Marketing (m/w/d)

🔹 Company: Mmaah Berlin GmbH & Co. KG

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing a holistic marketing strategy to strengthen the brand and drive expansion
• Building and leading a marketing team
• Planning and executing creative campaigns (online & offline)
• Overseeing the digital strategy (performance marketing, social media, content)
• Collaborating with the management, product development, and operations teams

ASSUMPTION: This role requires a strategic mindset, creativity, and strong leadership skills to drive brand growth and manage a team.

📋 Key Responsibilities

✅ Developing and implementing a whole marketing strategy to strengthen the brand and drive expansion

✅ Building and leading a marketing team

✅ Planning and executing creative campaigns (online & offline)

✅ Overseeing the digital strategy (performance marketing, social media, content)

✅ Collaborating with management, product development, and operations teams

✅ Conducting market and competitor analyses and deriving data-driven measures

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and team management, with a strong focus on data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in strategic marketing, ideally in the food or lifestyle sectors

Required Skills:

• Proven leadership and team management skills
• Strong brand management and marketing strategy skills
• Excellent creativity and trend awareness
• Experience with social media, paid ads, CRM, and brand building
• Structured, data-driven working style
• Fluency in German and English (Korean is a plus but not required)
• Passion for food and the Korean cuisine

Preferred Skills:

• Experience in the food or lifestyle industry
• Knowledge of the Korean language

ASSUMPTION: Candidates should have a strong background in strategic marketing, leadership, and creativity, with a deep understanding of the food or lifestyle sectors.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and industry standards for a Head of Marketing role in Berlin)

Benefits:

• Competitive salary
• Attractive development opportunities
• Performance-based bonus payments

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role in Berlin, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Mmaah Berlin GmbH & Co. KG operates in the restaurant industry, specializing in Korean BBQ express.

Company Size: Mmaah has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: The company was founded in 2013 and has since expanded to 10 locations in Berlin and Munich, with plans to open 60+ more in the next 5 years.

Company Description:

• Mmaah offers modern, Korean street food with a focus on quick service
• The company aims to make Korean cuisine accessible to a broader audience in Europe
• Mmaah is committed to maintaining a strong brand with cultural relevance and potential

Company Specialties:

• Korean BBQ express
• Fast-casual dining
• Brand development and marketing

Company Website: https://www.mmaah.de

ASSUMPTION: Mmaah is a growing company with a strong focus on branding and marketing, offering opportunities for professional development and growth.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the company's founders.

Reporting Structure: The Head of Marketing will oversee a marketing team and collaborate with management, product development, and operations teams.

Work Arrangement: The role is on-site, with the possibility of occasional remote work for specific tasks or meetings.

Growth Opportunities:

• As the company expands, there will be opportunities for the Head of Marketing to grow within the organization
• The role offers the chance to shape the brand's future and make a significant impact on its success
• Mmaah's mid-sized company structure provides opportunities for career progression and increased responsibility

ASSUMPTION: This role offers significant growth potential, as the company continues to expand and the Head of Marketing plays a crucial part in its success.

🌍 Location & Work Environment

Office Type: Mmaah's offices are modern, fast-paced environments that reflect the company's focus on quick service and innovation.

Office Location(s): Berlin, Germany (with the possibility of occasional travel to other locations)

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving food scene
• The city offers a high quality of life, with numerous cultural attractions and recreational opportunities
• Berlin's central location in Europe makes it an ideal base for a marketing role focused on European expansion

Work Schedule: The role requires a full-time commitment, with the possibility of occasional overtime or weekend work to support campaigns or events.

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on creativity, innovation, and results-driven marketing strategies.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and the candidate's qualifications
• On-site interview with the founders and other team members to assess cultural fit and skills
• Final interview or presentation to discuss the candidate's vision for the role and the company's marketing strategy

Key Assessment Areas:

• Marketing strategy and vision
• Leadership and team management skills
• Creativity and trend awareness
• Data-driven decision making and analytical skills
• Cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Demonstrate your understanding of the Korean cuisine and food trends in your application
• Prepare a portfolio or examples of your past marketing campaigns and their results
• Follow up with the hiring manager after your interview to express your interest in the role and the company

ATS Keywords: Marketing strategy, brand building, team leadership, campaign planning, digital strategy, market analysis, social media, performance marketing, content creation, trend awareness, data-driven decision making, customer experience, collaboration, creativity, communication, passion for food

ASSUMPTION: The application process is designed to assess the candidate's marketing skills, leadership potential, and cultural fit, with a focus on data-driven decision making and creativity.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, Twitter, etc.)
• CRM software (e.g., HubSpot, Salesforce)
• Marketing automation tools (e.g., Hootsuite, Buffer)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in various marketing tools and technologies, with a focus on social media, CRM, and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Data-driven decision making
• Collaboration and teamwork
• Passion for food and customer experience

Work Style:

• Fast-paced and dynamic
• Results-driven and focused on growth
• Collaborative and supportive
• Open to new ideas and continuous learning

Self-Assessment Questions:

• How do you stay up-to-date with the latest marketing trends and technologies?
• Can you describe a time when you successfully led a team to achieve a marketing goal?
• How do you approach data-driven decision making in your marketing strategies?

ASSUMPTION: Mmaah values creativity, data-driven decision making, collaboration, and a passion for food and customer experience, seeking candidates who align with these values and work styles.

⚠️ Potential Challenges

• The role requires managing multiple projects and campaigns simultaneously, which can be challenging and time-consuming
• The fast-paced work environment may require occasional overtime or weekend work to support campaigns or events
• The role involves working with a diverse team and stakeholders, requiring strong communication and collaboration skills
• The company's rapid expansion may present challenges in maintaining a consistent brand identity and customer experience across multiple locations

ASSUMPTION: The role presents various challenges, including managing multiple projects, working in a fast-paced environment, collaborating with diverse teams, and maintaining brand consistency during rapid expansion.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses on the food and lifestyle industry, with a specific emphasis on Korean cuisine
• The role requires a strong understanding of both online and offline marketing strategies, with a focus on digital channels
• As a senior-level position, the Head of Marketing will have significant influence over the company's marketing strategy and growth

ASSUMPTION: This role is unique in its focus on the Korean cuisine and fast-casual dining industry, requiring a strong understanding of both online and offline marketing strategies and offering significant influence over the company's growth.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new Mmaah location
• Conducting market research to identify trends and opportunities in the Korean food market
• Creating and implementing a social media strategy to increase brand awareness and engagement

ASSUMPTION: Sample projects for this role may include marketing campaign development, market research, and social media strategy creation, with a focus on driving brand growth and customer engagement.

❓ Key Questions to Ask During Interview

• How does the company plan to maintain brand consistency as it continues to expand?
• What are the key priorities for the Head of Marketing in the first 90 days?
• How does the company support the professional development of its marketing team members?
• What is the company's approach to data-driven decision making and analytics?
• How does the company foster a culture of creativity and innovation in its marketing strategies?

ASSUMPTION: Key interview questions should focus on the company's growth plans, marketing priorities, professional development opportunities, data-driven decision making, and creative culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare a portfolio or examples of your past marketing campaigns and their results
• Follow up with the hiring manager after your interview to express your interest in the role and the company
• If invited for a final interview, be prepared to discuss your vision for the role and the company's marketing strategy

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.