Head of Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Head of Marketing (m/w/d)

🔹 Company: IRON Media GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading the marketing team and working operationally
• Managing high six-figure advertising budgets
• Responsibility for creative testing and funnel optimization
• Team building and growth focus

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in performance marketing, particularly in paid social channels.

📋 Key Responsibilities

✅ Verwalten von hohen 6-stelligen Werbebudgets

✅ Zuständig fürs Creative Testing

✅ Du kümmerst dich um die Funnel Optimierung

✅ Du bist für den Teamaufbau verantwortlich

✅ Dein Fokus liegt rein auf Growth

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and team management. Strong analytical skills and a data-driven approach are essential.

🎯 Required Qualifications

Education: Not specified, but relevant degree or equivalent experience is expected.

Experience: Mehrjährige Berufserfahrung im Performance Marketing - idealerweise bei einer Agentur oder einem E-Commerce Unternehmen

Required Skills:

• Erfahrung als Lead
• Fokus auf Paid Social
• Bereit im Hybrid in Berlin zu arbeiten
• Gute Deutschkenntnisse sind von Vorteil

Preferred Skills:

• Erfahrung im Teamaufbau und -führung
• Expertise in E-Commerce Marketing

ASSUMPTION: While not explicitly stated, a background in E-Commerce or agency-side marketing is likely beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on the industry standard for a Head of Marketing role in Berlin with 5-10 years of experience, the estimated salary range is €70,000 - €90,000 per year.

Benefits:

• Hybrides Arbeiten mit flexiblen Arbeitszeiten
• Modernes Büro im Herzen Berlins
• 2–4 Wochen Workation pro Jahr
• Urban Sports Club Mitgliedschaft inklusive
• 1.000 € jährliches Weiterbildungsbudget für deine persönliche Entwicklung
• Attraktives Gehalt

Working Hours: Full-time, with flexible hours and a hybrid work arrangement.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 2-10 employees

Founded: 2016

Company Description:

• Affordable online marketing agency specialized in web design, PPC advertising & product photography.
• Works with ambitious clients in the e-commerce, hotel, restaurant, and real estate development sectors.
• Provides a full range of digital marketing and advertising services.

Company Specialties:

• Web Design
• PPC Advertising
• Product Photography

Company Website: ironmedia.co

ASSUMPTION: IRON Media is a growing agency with a focus on delivering affordable, high-quality digital marketing services to its clients.

📊 Role Analysis

Career Level: Mid to Senior level, with the potential for growth within the company.

Reporting Structure: The Head of Marketing reports directly to the management team and oversees the marketing team.

Work Arrangement: Hybrid, with a mix of on-site and remote work.

Growth Opportunities:

• Potential to grow within the marketing team as the company expands.
• Opportunity to shape the marketing strategy and make a significant impact on the company's growth.

ASSUMPTION: This role offers a unique opportunity to lead the marketing team and drive growth for the company.

🌍 Location & Work Environment

Office Type: Modern office in the heart of Berlin.

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene.
• The office is centrally located, with easy access to public transportation and amenities.

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement.

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and qualifications
• On-site or virtual interview with the management team
• Final decision and offer

Key Assessment Areas:

• Marketing strategy and vision
• Leadership and team management skills
• Technical skills in performance marketing and paid social
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past marketing campaigns and their results.
• Research the company and be prepared to discuss how you can contribute to their growth.

ATS Keywords: Performance Marketing, Paid Social, Team Building, Funnel Optimization, Creative Testing, Growth Focus

ASSUMPTION: The application process is likely to be competitive, so it's essential to highlight your relevant experience and skills and demonstrate your fit for the role.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Google Ads
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the company and the team.

👔 Cultural Fit Considerations

Company Values:

• Affordability
• Quality
• Growth

Work Style:

• Collaborative
• Data-driven
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, growing environment?
• Are you comfortable working with a mix of on-site and remote team members?
• Do you have a proven track record of driving growth through performance marketing campaigns?

ASSUMPTION: IRON Media values candidates who are passionate about driving growth, data-driven, and collaborative in their approach to marketing.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and expertise
• Balancing operational tasks with strategic planning
• Adapting to the dynamic nature of the digital marketing landscape
• Working in a fast-paced, growing environment

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Compared to a Marketing Manager role, the Head of Marketing role at IRON Media requires more strategic planning and team leadership.
• In terms of industry context, IRON Media works primarily with e-commerce clients, so experience in this sector is beneficial.
• Career path comparison: This role can serve as a stepping stone to a Chief Marketing Officer or other senior marketing leadership positions.

ASSUMPTION: The specific requirements and responsibilities of similar roles may vary depending on the company and industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for an e-commerce client
• Optimizing the funnel for a PPC campaign to improve conversion rates
• Conducting A/B tests on creative assets to identify the most effective ads

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role, but the specific projects may vary depending on the company and its clients.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to measuring and optimizing marketing performance?
• How does the company foster a culture of collaboration and innovation within its marketing team?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company, and to demonstrate your interest in and fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their results
• Research the company and be prepared to discuss how you can contribute to their growth
• Follow up with the hiring manager, Bojan Stanojevic, on LinkedIn after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.