Head of Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Head of Marketing (m/w/d)

🔹 Company: hellomateo

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational leadership of marketing efforts
• Development and execution of performance marketing campaigns
• Content creation and management across various channels
• Team leadership and cross-functional collaboration
• Direct impact on company growth through effective marketing strategies

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable results.

📋 Key Responsibilities

✅ Develop and execute marketing strategies to drive company growth

✅ Lead and manage the marketing team, including content creation, performance marketing, and marketing automation

✅ Oversee website and conversion optimization efforts

✅ Collaborate with sales and customer success teams to create sales and customer success materials

✅ Plan and execute trade shows and events

✅ Design and create own content pieces

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in B2B marketing, ideally in a SaaS environment

Required Skills:

• Proven track record in performance and content marketing
• Strong project management skills
• Ability to think strategically and execute tactically
• Fluency in German and English
• Experience in team leadership and cross-functional collaboration

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with SEO and SEM best practices

ASSUMPTION: Candidates with a strong background in B2B marketing and a proven track record of driving results are encouraged to apply.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and industry standards for a Head of Marketing role in Berlin)

Benefits:

• Direct influence on company growth
• Central office with a modern and collaborative work environment
• Fair compensation and complete ownership of projects
• Employee benefits such as Urban Sports Club and Germany-Ticket
• Ambitious and honest team with a focus on collaboration

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work from home occasionally

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role in Berlin, with consideration for the company's size and stage of growth.

📌 Applicant Insights

🔍 Company Context

Industry: hellomateo operates in the IT Services and IT Consulting industry, focusing on customer experience and communication solutions.

Company Size: hellomateo is a mid-sized company with 51-200 employees, providing a dynamic and growth-oriented work environment.

Founded: hellomateo was founded in 2021 and has since grown to become an omni-channel customer experience powerhouse.

Company Description:

• hellomateo empowers local brands and businesses to drive growth through a digital customer lifecycle management platform
• The company offers a range of services, including customer acquisition, conversion, and retention management
• hellomateo's platform combines software, automation, and AI to provide a comprehensive customer experience solution

Company Specialties:

• Software and AI-driven customer experience solutions
• Omnichannel communication and customer engagement
• Marketing automation and customer retention management
• SMS, chatbot, and messenger communication

Company Website: https://www.hellomateo.de

ASSUMPTION: hellomateo's focus on customer experience and growth-oriented approach creates an exciting opportunity for the right candidate to make a significant impact.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the CEO or a similar executive.

Reporting Structure: The Head of Marketing will lead the marketing team and collaborate with other departments, including sales and customer success.

Work Arrangement: This role is primarily on-site, with occasional remote work options available.

Growth Opportunities:

• As a senior-level role, there may be opportunities for career progression within the marketing department or the company as a whole
• hellomateo's growth trajectory presents opportunities for increased responsibility and impact
• The company's focus on innovation and technology provides opportunities for professional development

ASSUMPTION: hellomateo's growth and focus on innovation create opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: hellomateo's office is centrally located in Berlin, providing a modern and collaborative work environment.

Office Location(s): Alexandrinenstraße 2-3, Berlin, BE 10969, DE

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving tech industry
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
• Berlin's central location in Europe makes it an ideal hub for international business

Work Schedule: hellomateo operates on a standard business hours schedule, with some flexibility for remote work.

ASSUMPTION: hellomateo's central office location and flexible work arrangements provide a convenient and enjoyable work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the CEO or a similar executive

Key Assessment Areas:

• Marketing strategy and execution
• Leadership and team management skills
• Cross-functional collaboration and communication
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of your marketing campaigns and their results
• Research hellomateo's industry and competition to demonstrate your understanding of the market

ATS Keywords: B2B Marketing, SaaS, Performance Marketing, Content Marketing, Project Management, Team Leadership, Marketing Automation, SEO, SEM

ASSUMPTION: hellomateo's hiring process is designed to assess candidates' marketing skills, leadership potential, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• SEO and SEM tools (e.g., Google Analytics, SEMrush)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: hellomateo uses a range of marketing tools and technologies to support its marketing efforts and drive growth.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Innovation and continuous improvement
• Collaboration and teamwork
• Accountability and ownership

Work Style:

• Dynamic and fast-paced work environment
• Focus on results and impact
• Open and collaborative communication
• Flexibility and adaptability

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively and cross-functionally?
• Do you have a proven track record of driving results and making an impact?

ASSUMPTION: hellomateo's culture values innovation, collaboration, and accountability, creating an environment where high-performing individuals can thrive.

⚠️ Potential Challenges

• Balancing strategic thinking and hands-on execution
• Managing multiple projects and priorities simultaneously
• Adapting to a fast-paced and dynamic work environment
• Collaborating effectively with cross-functional teams

ASSUMPTION: hellomateo's fast-paced and dynamic work environment presents both opportunities and challenges for the right candidate.

📈 Similar Roles Comparison

• Compared to other Head of Marketing roles, this position offers a high degree of autonomy and direct impact on company growth
• hellomateo's focus on customer experience and innovation sets it apart from competitors in the IT Services and IT Consulting industry
• This role provides an opportunity to lead a marketing team and drive growth in a rapidly growing company

ASSUMPTION: hellomateo's unique focus on customer experience and growth creates a compelling opportunity for the right candidate.

📝 Sample Projects

• Develop and execute a performance marketing campaign to drive customer acquisition
• Create a content marketing strategy to establish hellomateo as a thought leader in the customer experience industry
• Optimize the company's website and conversion funnels to improve user experience and drive growth

ASSUMPTION: hellomateo's marketing efforts focus on driving customer acquisition, engagement, and retention through a range of channels and tactics.

❓ Key Questions to Ask During Interview

• How does hellomateo differentiate itself from competitors in the customer experience industry?
• What are the key priorities for the marketing team in the first 90 days?
• How does hellomateo support the professional development and growth of its employees?
• What is the company's approach to cross-functional collaboration and communication?
• How does hellomateo measure the success of its marketing efforts and campaigns?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your understanding of the company's goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of your marketing campaigns and their results
• Research hellomateo's industry and competition to demonstrate your understanding of the market
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.