Head of Marketing (m/w/d), remote/hybrid

📌 Core Information

🔹 Job Title: Head of Marketing (m/w/d), remote/hybrid

🔹 Company: KRUU

🔹 Location: Bad Friedrichshall, Germany (Remote/Hybrid)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (2-3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Strategic brand development and positioning
• Cross-channel content strategy to enhance brand experience
• Driving revenue growth through data-driven marketing initiatives
• Leading and developing a 13-member marketing team in Europe and the US
• Collaborating with other departments to create consistent customer journeys

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and leadership to drive the KRUU brand forward in a competitive market.

📋 Key Responsibilities

✅ Develop and implement strategic marketing plans to grow the KRUU brand

✅ Oversee cross-channel content strategy, ensuring consistency and impact across all touchpoints

✅ Manage and grow a team of 13 marketing professionals across Europe and the US

✅ Collaborate with other departments to create seamless customer journeys and enhance the KRUU customer experience

✅ Monitor and analyze marketing performance metrics to optimize campaigns and strategies

✅ Develop and execute go-to-market strategies for new markets to support international expansion

ASSUMPTION: The ideal candidate will have a proven track record in brand development, content strategy, and team leadership, with a strong focus on data-driven decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (Master's preferred)

Experience: Minimum 7 years of marketing experience, with at least 3 years in a leadership role

Required Skills:

• Proven experience in brand development and strategic marketing
• Excellent communication and leadership skills
• Fluency in German and English
• Strong analytical skills and data-driven mindset
• Experience with social ads, SEA, and CRM
• Proven ability to build and lead high-performing teams

Preferred Skills:

• Experience in the events industry
• Familiarity with the German market
• Experience working with international teams

ASSUMPTION: Given the strategic nature of this role, candidates should have a strong background in brand development, content strategy, and team leadership, with a focus on driving growth and innovation.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Based on experience and market standards for a Head of Marketing role in Germany)

Benefits:

• Very competitive salary
• Good atmosphere and team spirit
• Free lunch, drinks, and snacks
• Company car or bike leasing
• Gemeinsame Team-Events
• Free parking

Working Hours: Full-time (40 hours per week), with flexible hours and 2-3 office days per week

ASSUMPTION: The salary range is estimated based on market standards for a Head of Marketing role in Germany, considering the candidate's experience and the company's size. Benefits are tailored to support a positive work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Events Services

Company Size: 11-50 employees (Small to mid-sized company, offering a dynamic and agile work environment)

Founded: 2016 (Young company with a strong focus on innovation and growth)

Company Description:

• Europe's leading provider of photobooth rentals
• Offers additional services such as DJ booking and photographer booking
• Committed to making premium event planning affordable and accessible

Company Specialties:

• Photobooth rental
• DJ booking
• Photographer booking

Company Website: kruu.com

ASSUMPTION: KRUU is a growing company with a strong focus on innovation and customer experience, offering applicants the opportunity to make a significant impact in a dynamic and agile work environment.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: Reports directly to the founding team, with a team of 13 marketing professionals across Europe and the US

Work Arrangement: Hybrid (2-3 office days per week, with the rest of the time working remotely)

Growth Opportunities:

• Potential to shape the marketing strategy and grow the brand internationally
• Opportunity to lead and develop a team of marketing professionals
• Possibility to expand the company's service offerings and enter new markets

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (Bad Friedrichshall, Germany, with remote work options)

Office Location(s): Bad Friedrichshall, Germany

Geographic Context:

• Bad Friedrichshall is a mid-sized town in the German state of Baden-Württemberg
• Conveniently located near major cities such as Stuttgart and Heidelberg
• Offers a mix of urban and rural living, with easy access to nature and outdoor activities

Work Schedule: Full-time (40 hours per week), with flexible hours and 2-3 office days per week

ASSUMPTION: The hybrid work arrangement offers applicants the best of both worlds, combining the structure and collaboration of an office environment with the flexibility and convenience of remote work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site or virtual interview with the founding team
• Final decision and offer

Key Assessment Areas:

• Strategic thinking and brand development skills
• Leadership and team management abilities
• Communication and presentation skills
• Analytical skills and data-driven mindset

Application Tips:

• Tailor your resume and cover letter to highlight your brand development, content strategy, and team leadership experience
• Prepare examples of successful marketing campaigns you've led, focusing on data-driven results and strategic insights
• Demonstrate your understanding of the German market and the events industry

ATS Keywords: Brand development, content strategy, team leadership, marketing strategy, data-driven, German market, events industry

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit, with a strong emphasis on their ability to drive brand growth and innovation.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with marketing automation, social media management, SEO, and analytics tools, as well as project management software to streamline team workflows.

👔 Cultural Fit Considerations

Company Values:

• Premium quality and exceptional customer experience
• Innovation and continuous improvement
• Collaboration and teamwork

Work Style:

• Data-driven and strategic
• Creative and innovative
• Collaborative and team-oriented

Self-Assessment Questions:

• How do you approach strategic brand development, and can you provide an example from your past experiences?
• How do you ensure that marketing campaigns are data-driven and optimized for maximum impact?
• How do you foster a collaborative and innovative work environment, and can you describe a time when you successfully led a team through a significant challenge?

ASSUMPTION: KRUU values candidates who are strategic thinkers, data-driven, and collaborative, with a strong commitment to innovation and exceptional customer experiences.

⚠️ Potential Challenges

• Managing a remote team across different time zones and cultures
• Balancing the need for strategic, long-term planning with the demands of day-to-day marketing tasks
• Adapting to the unique requirements of the events industry and the German market
• Ensuring consistent brand messaging and customer experiences across multiple service offerings and touchpoints

ASSUMPTION: The ideal candidate will have experience managing remote teams, balancing strategic planning with day-to-day tasks, and adapting to unique industry requirements.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on brand development and strategic planning, with a lesser emphasis on day-to-day campaign execution
• This role offers the opportunity to work in a growing, innovative company with a strong focus on customer experience and premium quality
• Career progression opportunities include expanding the company's service offerings, entering new markets, and potentially taking on a more senior leadership role within the organization

ASSUMPTION: This role offers a unique blend of strategic, creative, and leadership opportunities, with the potential for significant growth and impact on the company's success.

📝 Sample Projects

• Developing and implementing a comprehensive brand strategy to differentiate KRUU from competitors in the German market
• Creating and executing a data-driven content strategy to enhance brand awareness and engagement across multiple channels
• Leading a team to optimize marketing performance metrics, with a focus on improving ROI and driving revenue growth

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and leadership-focused nature of the role, with a strong emphasis on driving brand growth and innovation.

❓ Key Questions to Ask During Interview

• How does KRUU plan to expand its service offerings and enter new markets in the coming years?
• What are the key challenges facing the events industry in Germany, and how does KRUU plan to address them?
• How does KRUU foster a culture of innovation and continuous improvement within the marketing team?
• What opportunities exist for professional growth and development within the marketing department and the company as a whole?
• How does KRUU ensure consistent brand messaging and customer experiences across multiple service offerings and touchpoints?

ASSUMPTION: These interview questions focus on the company's growth strategy, industry challenges, culture, and opportunities for professional development, providing insight into the organization's long-term vision and commitment to employee growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand development, content strategy, and team leadership experience
• Prepare examples of successful marketing campaigns you've led, focusing on data-driven results and strategic insights
• Demonstrate your understanding of the German market and the events industry in your application materials
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.