📌 Core Information
🔹 Job Title: Head of Marketing (m/w/d) - RETAIL NXT Conference
🔹 Company: Fleet Events GmbH
🔹 Location: Hamburg, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: February 10, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Growing a innovative retail tech conference community
- Developing creative strategies for participant acquisition
- Building and maintaining relationships with key industry players
- Collaborating with cross-functional teams to ensure consistent communication
ASSUMPTION: This role requires a strategic thinker with a strong background in B2B marketing and a passion for the retail tech industry.
📋 Key Responsibilities
✅ Develop and implement creative strategies for participant acquisition and retention
✅ Build and maintain relationships with key industry players and participants
✅ Create and manage customer journeys and touchpoints across all channels
✅ Collaborate with content, partnerships, and event teams to ensure consistent communication and branding
✅ Utilize CRM systems and marketing tools to analyze data and make data-driven decisions
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a dynamic, growing environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in B2B marketing, community building, or a related field, with a focus on conferences, agencies, or media
Required Skills:
- Proven experience in B2B marketing or community building
- Strong communication skills in German and English
- Excellent networking and relationship-building skills
- Strong analytical and data-driven mindset
- Begeisterung für Retail-Tech, E-Commerce und die Zukunft des Handels
Preferred Skills:
- Experience with HubSpot or similar CRM systems
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the retail or tech industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)
Benefits:
- Flexible working hours
- Modern office with a view of the Elbe
- Collaboration with leading industry personalities
- Opportunity to shape a growing conference brand
Working Hours: Full-time (40 hours/week), with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in Hamburg, Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Events Services, focusing on conferences and digital events
Company Size: 51-200 employees, offering a dynamic and collaborative work environment
Founded: 2006, with a strong track record in creating memorable events and conferences
Company Description:
- FLEET Events specializes in creating events and conferences with lasting impact
- Offers a wide range of topics, including baby, education, food, high tech, and more
- Prides itself on excellent connections within various industry networks
Company Specialties:
- Digitalisierung
- Events
- Kongresse
- Messen
- and Digital Events
Company Website: http://www.fleet-events.de
ASSUMPTION: Fleet Events GmbH is a well-established company with a strong reputation in the events industry, offering a supportive and collaborative work environment.
📊 Role Analysis
Career Level: Mid-Senior level, with the opportunity to grow and shape the role as the company expands
Reporting Structure: This role reports directly to the management team and works closely with content, partnerships, and event teams
Work Arrangement: On-site, with some flexibility for remote work
Growth Opportunities:
- As the conference grows, there will be opportunities to expand the team and take on additional responsibilities
- The company offers a dynamic and collaborative work environment, with opportunities for professional development
- This role offers the chance to work with leading industry personalities and shape the future of the conference
ASSUMPTION: This role offers significant growth potential as the conference and company continue to expand.
🌍 Location & Work Environment
Office Type: Modern office with a view of the Elbe
Office Location(s): Zirkusweg 1, Hamburg, Hamburg 20359, DE
Geographic Context:
- Hamburg is a vibrant city with a strong economy and a thriving events industry
- The office is located in the heart of the city, with easy access to public transportation and amenities
- The city offers a high quality of life, with a rich cultural scene and numerous recreational opportunities
Work Schedule: Full-time (40 hours/week), with some flexibility for remote work
ASSUMPTION: The work environment at Fleet Events GmbH is collaborative and supportive, with a strong focus on teamwork and mutual respect.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening
- On-site interview with the management team
- Final interview with the CEO
Key Assessment Areas:
- Strategic thinking and creativity
- Communication and networking skills
- Data-driven mindset and analytical skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your approach to B2B marketing and community building
- Demonstrate your passion for the retail tech industry and e-commerce
ATS Keywords: B2B Marketing, Community Building, Digital Campaigns, CRM Systems, Marketing Tools, Networking, Retail-Tech, E-Commerce, Communication, Empathy, Structured Mindset, Responsibility, Teamwork
ASSUMPTION: The application process at Fleet Events GmbH is thorough and comprehensive, with a strong focus on finding the best fit for the company and the role.
🛠️ Tools & Technologies
- HubSpot (CRM)
- Marketo (Marketing Automation)
- Google Analytics (Web Analytics)
- Social Media Platforms (LinkedIn, Twitter, Facebook)
ASSUMPTION: The tools and technologies used in this role are industry-standard and may be subject to change as the company grows and evolves.
👔 Cultural Fit Considerations
Company Values:
- Professionalism
- Creativity
- Collaboration
- Innovation
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you passionate about the retail tech industry and e-commerce?
- Do you have a strong background in B2B marketing or community building?
ASSUMPTION: Fleet Events GmbH values a strong cultural fit and looks for candidates who are passionate about the company's mission and values.
⚠️ Potential Challenges
- Managing a growing community and maintaining relationships with key industry players
- Balancing strategic thinking with day-to-day tasks and responsibilities
- Adapting to a dynamic and fast-paced work environment
- Working effectively in a cross-functional team
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and a data-driven mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on growing a retail tech conference community
- Similar roles may include Marketing Manager, Community Manager, or Event Manager positions in the retail or tech industries
- This role offers the opportunity to shape the future of the conference and work with leading industry personalities
ASSUMPTION: This role is unique in its focus on growing a retail tech conference community and offers significant growth potential as the conference and company expand.
📝 Sample Projects
- Developing and implementing a creative participant acquisition campaign
- Creating and managing customer journeys and touchpoints across all channels
- Collaborating with cross-functional teams to ensure consistent communication and branding
ASSUMPTION: These projects are designed to showcase the candidate's strategic thinking, creativity, and ability to work effectively in a dynamic and collaborative environment.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development of its employees?
- What is the company's approach to work-life balance?
- How does the company measure the success of this role?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for the interview by researching the company and the role, and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
