Head of Marketing (m/w/d) – Vollzeit

📌 Core Information

🔹 Job Title: Head of Marketing (m/w/d) – Vollzeit

🔹 Company: Turbogrün, eine Marke der grünraumplanung GmbH

🔹 Location: Pfalzgrafenweiler, Baden-Württemberg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a scalable performance marketing strategy
• Managing cross-channel campaigns (SEA, Meta, TikTok, Display, Retargeting)
• Coordinating external agencies and freelancers
• Creating persuasive creative content (visuals & video)
• Working KPI-based and testing systematically to drive growth
• Building a love brand that is visible, tangible, and unique in the digital space
• Staying updated on trends, platforms, and new tools

ASSUMPTION: This role requires a strategic mindset with a hands-on approach, as well as strong analytical skills and a passion for growth, data, and design.

📋 Key Responsibilities

✅ Developing and implementing a scalable performance marketing strategy

✅ Planning, executing, and optimizing cross-channel campaigns

✅ Coordinating external agencies and freelancers

✅ Creating persuasive creative content (visuals & video)

✅ Working KPI-based and testing systematically to drive growth

✅ Building a love brand that is visible, tangible, and unique in the digital space

✅ Staying updated on trends, platforms, and new tools

ASSUMPTION: The role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in digital marketing, with a strong focus on D2C/E-commerce, ideally in startups or fast-growing digital companies

Required Skills:

• Strategic mindset with a hands-on approach
• Strong analytical skills
• Experience in content planning and production
• Fluency in German (C1 level or equivalent)
• Proficiency in English (B2 level or equivalent)

Preferred Skills:

• Experience with Shopify
• Familiarity with Canva or Adobe Creative Suite
• Knowledge of the green lifestyle industry

ASSUMPTION: Fluency in German is required for this role, as it is essential for communicating effectively with the team and understanding the target audience.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for a Head of Marketing role in Germany)

Benefits:

• Unbefristete Einstellung (Permanent contract)
• Kostenfreie Getränke, Brezeln und frisches Obst in der Mitarbeiter-Lounge
• Faire Lohnstruktur
• 50€ Zuschuss in Form eines Tankgutscheines monatlich
• 30 Tage Urlaub
• Möglichkeit zur betrieblichen Altersvorsorge nach Ablauf der Probezeit
• Aktive Unterstützung bei deiner beruflichen Weiterentwicklung und „Lebenslangem Lernen“
• Regelmäßige Feedbackgespräche zur Förderung deiner persönlichen und beruflichen Weiterentwicklung
• Regelmäßige Mitarbeiterevents zum Austausch und Gemeinschaft haben
• Rabatte auf unsere Produkte

Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work (hybrid model)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Marketing role in Germany. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Turbogrün operates in the online and mail order retail industry, focusing on the green lifestyle sector. The company aims to support customers in achieving and maintaining a beautiful, dense, and well-kept lawn by offering a carefully selected range of high-quality and unique products for lawn care.

Company Size: Turbogrün is a small company with 11-50 employees, which means that the work environment is likely to be collaborative, agile, and focused on individual contributions. Applicants can expect to have a significant impact on the company's growth and success.

Founded: The founding date of Turbogrün is not specified, but the company is a brand of the grünraumplanung GmbH, which was founded in 2013.

Company Description:

• Turbogrün supports customers in achieving and maintaining a beautiful lawn by offering high-quality lawn care products
• The company aims to bring the lawn to the next level by combining innovative products with exceptional customer service
• Turbogrün is committed to supporting rasenliebhaber (lawn lovers) on their journey to the perfect lawn

Company Specialties:

• Lawn care products
• E-commerce platform
• Customer support

Company Website: https://turbogruen.de/

ASSUMPTION: Turbogrün is a growing company with a strong focus on innovation and customer satisfaction. Applicants should be prepared to work in a dynamic and fast-paced environment, with a high degree of autonomy and responsibility.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in digital marketing and performance marketing strategies.

Reporting Structure: The Head of Marketing reports directly to the CEO and is responsible for leading the marketing team and collaborating with other departments to achieve the company's growth objectives.

Work Arrangement: The role is full-time, with flexible working hours and the possibility of remote work (hybrid model). Applicants should be prepared to work on-site at the company's headquarters in Egenhausen, Baden-Württemberg, Germany.

Growth Opportunities:

• As a small and growing company, Turbogrün offers ample opportunities for professional growth and development
• Applicants can expect to have a significant impact on the company's growth and success, with the potential to take on additional responsibilities as the company expands
• The company offers active support for professional development and "lifelong learning," indicating a commitment to employee growth and success

ASSUMPTION: Applicants should be prepared to take on a high degree of responsibility and autonomy in this role, with the opportunity to make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Turbogrün's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Egenhausen, Baden-Württemberg, Germany

Geographic Context:

• Egenhausen is a small town in the Swabian Alb region of Baden-Württemberg, Germany
• The region is known for its beautiful landscapes, hiking trails, and outdoor activities
• The office is located near the Freudenstädter Straße, with easy access to public transportation and nearby amenities

Work Schedule: Full-time (40 hours per week), with flexible working hours and the possibility of remote work (hybrid model)

ASSUMPTION: Applicants should be prepared to work on-site at the company's headquarters in Egenhausen, Baden-Württemberg, Germany, with the possibility of remote work (hybrid model) depending on the company's policies and the applicant's needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• On-site interview with the CEO and/or other members of the management team
• Final decision and job offer

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Hands-on experience with performance marketing campaigns
• Creative content production and design skills
• Analytical skills and data-driven decision-making
• Leadership and team management skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the green lifestyle industry and Turbogrün's mission and values
• Showcase your portfolio or examples of your creative content and marketing campaigns

ATS Keywords: Digital Marketing, Performance Marketing, E-commerce, D2C, Brand Building, Creative Content, Campaign Management, KPI, Growth Strategy, Trend Awareness, Team Coordination

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant marketing experience and skills, demonstrating their understanding of Turbogrün's mission and values and showcasing their portfolio or examples of their creative content and marketing campaigns.

🛠️ Tools & Technologies

• Google Analytics
• Meta Ads Manager
• Shopify
• Canva or Adobe Creative Suite

ASSUMPTION: Applicants should be proficient in using the tools and technologies listed above, as well as any other relevant marketing tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Customer focus and exceptional customer service
• Collaboration and teamwork
• Accountability and results-driven approach

Work Style:

• Dynamic and fast-paced work environment
• High degree of autonomy and responsibility
• Collaborative and agile team culture
• Focus on innovation and continuous improvement

Self-Assessment Questions:

• Do you have a strategic mindset with a hands-on approach to marketing and performance marketing campaigns?
• Are you comfortable working in a dynamic and fast-paced environment, with a high degree of autonomy and responsibility?
• Do you have strong analytical skills and a data-driven approach to decision-making?
• Are you a creative thinker with a passion for designing persuasive visuals and video content?
• Do you share Turbogrün's commitment to supporting rasenliebhaber (lawn lovers) on their journey to the perfect lawn?

ASSUMPTION: Applicants should assess their fit with Turbogrün's company values and work style, as well as their alignment with the company's mission and commitment to supporting rasenliebhaber (lawn lovers).

⚠️ Potential Challenges

• Working in a small and growing company may require applicants to take on additional responsibilities and adapt to changing priorities
• Applicants should be prepared to work in a dynamic and fast-paced environment, with a high degree of autonomy and responsibility
• The role may require applicants to manage external agencies and freelancers, which can present unique challenges and require strong communication and coordination skills
• The green lifestyle industry is a competitive and rapidly evolving market, which may present unique challenges and opportunities for growth and innovation

ASSUMPTION: Applicants should be prepared to take on a high degree of responsibility and autonomy in this role, with the opportunity to make a significant impact on the company's growth and success, but also the potential for unique challenges and the need to adapt to changing priorities.

📈 Similar Roles Comparison

• This role is similar to other Head of Marketing roles in the digital marketing and performance marketing sectors, but with a focus on the green lifestyle industry and a commitment to supporting rasenliebhaber (lawn lovers)
• The role requires a high degree of expertise and experience in digital marketing and performance marketing strategies, as well as strong analytical skills and a data-driven approach to decision-making
• The role offers the opportunity to take on additional responsibilities and make a significant impact on the company's growth and success, with the potential for professional growth and development

ASSUMPTION: Applicants should compare this role to other Head of Marketing roles in the digital marketing and performance marketing sectors, as well as roles in the green lifestyle industry, to gain a better understanding of the unique opportunities and challenges this role may present.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy for a new product launch in the green lifestyle industry
• Managing cross-channel campaigns (SEA, Meta, TikTok, Display, Retargeting) to drive brand awareness and customer acquisition
• Creating persuasive creative content (visuals & video) to support marketing campaigns and drive conversions

ASSUMPTION: Applicants should be prepared to provide examples of their marketing experience and skills, as well as their ability to develop and execute comprehensive performance marketing strategies and create persuasive creative content.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Turbogrün support the professional growth and development of its employees?
• What are the biggest challenges facing the company in the next 1-2 years, and how can this role help address them?
• How does Turbogrün measure the success of its marketing campaigns and strategies?
• What is the company's approach to innovation and continuous improvement in the marketing department?

ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and their understanding of Turbogrün's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare a portfolio or examples of your creative content and marketing campaigns to showcase your skills and expertise
• Follow up with the HR department within one week of submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.