Head of Marketing - Maternity Cover

📌 Core Information

🔹 Job Title: Head of Marketing - Maternity Cover

🔹 Company: Xelix

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days a week in-office)

🚀 Job Overview

Key aspects of this role include:

• Leading Xelix’s marketing function on a 12-15 month fixed-term basis
• Collaborating with sales and other departments to drive marketing efforts across multiple channels
• Overseeing a team of six marketers to increase awareness, consideration, and conversion
• Exercising specialist experience in event management, demand generation, brand, content, and communications
• Providing team leadership, coaching, and continuous improvement

ASSUMPTION: This role requires a strategic mindset with a hands-on approach to marketing in a fast-paced, high-growth B2B SaaS environment.

📋 Key Responsibilities

✅ Lead Xelix’s marketing function, working closely with the CEO and collaborating with sales and other departments

✅ Oversee a team of six marketers to drive marketing efforts across multiple channels, increasing awareness, consideration, and conversion

✅ Exercise specialist experience in event management, demand generation, brand, content, and communications to achieve almost doubling ARR YoY

✅ Provide team leadership, coaching, and continuous improvement to maintain high standards and scale the team

✅ Collaborate with the Go-To-Market group on product updates, new releases, and strategic pivots to ensure effective launches and enablement

ASSUMPTION: The role requires a strong understanding of B2B SaaS buying cycles and enterprise sales processes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience (5-10 years) working in B2B SaaS marketing, with expertise in events, content, communications, and demand generation

Required Skills:

• Strong background in B2B marketing
• In-depth knowledge of B2B SaaS buying cycles and enterprise sales processes
• Proven success managing teams and collaborating cross-functionally with other departments
• Experience working in fast-paced, high-growth, and agile environments with a hands-on, problem-solving approach
• Background in marketing to Enterprise CFO office is advantageous

Preferred Skills:

• Experience working in a startup or mid-size company
• Fluency in additional languages

ASSUMPTION: Candidates with a proven track record in B2B SaaS marketing and team leadership are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per annum (based on experience and industry standards for a Head of Marketing role in London)

Benefits:

• Competitive salary
• 27 days of annual leave (including 3 days Christmas closing), with the option to roll over 3 days
• Hybrid working with two days a week from the dog-friendly Hoxton office and on-site gym
• Comprehensive private medical & dental cover with Vitality
• Enhanced parental leave pay
• Learning & development culture – £500 personal annual budget
• Carbon-neutral initiatives and ambitious carbon reduction goals
• Lots of team socials & activities
• Annual team retreat

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home three days a week

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role in London, considering the experience level and company size.

📌 Applicant Insights

🔍 Company Context

Industry: Artificial Intelligence and Machine Learning for Accounts Payable teams

Company Size: Medium (90+ employees)

Founded: 2019

Company Description:

• Xelix is an AI-powered Control Centre for Accounts Payable teams, leveraging machine learning techniques to enhance financial control processes
• They work with large global companies to automate and optimize their financial control processes
• Xelix has raised Series A funding, grown its team to over 90, and won industry awards for its products

Company Specialties:

• AI and Machine Learning for Accounts Payable
• Financial Control Processes Automation
• SaaS Solutions for Enterprise Companies

Company Website: xelix.com

ASSUMPTION: Xelix is a well-funded, growing startup with a strong focus on innovation and customer success.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: Reports directly to the CEO and collaborates with sales, customer success, partnerships, and product teams

Work Arrangement: Hybrid (2 days a week in-office, 3 days remote)

Growth Opportunities:

• Potential for the role to go permanent after the contracted period
• Progression to a more senior marketing role within the company as it continues to grow
• Expanding the marketing team and taking on additional responsibilities

ASSUMPTION: This role offers significant growth opportunities as the company continues to expand and succeed in the market.

🌍 Location & Work Environment

Office Type: Dog-friendly, with an on-site gym

Office Location(s): Hoxton, London

Geographic Context:

• London is a major global city with a vibrant tech industry and a large talent pool
• The Hoxton office is located in a trendy, up-and-coming area with easy access to public transportation
• The office is close to various amenities, including restaurants, cafes, and shops

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home three days a week

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Talent team
• In-depth interview with the hiring manager (CEO)
• Final interview with a panel of team members

Key Assessment Areas:

• Marketing strategy and planning
• Team leadership and management
• Cross-functional collaboration
• Adaptability to fast-paced environments

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of your event management, demand generation, and content creation work
• Demonstrate your understanding of the B2B SaaS buying cycle and enterprise sales processes

ATS Keywords: B2B Marketing, Demand Generation, Event Management, Content Creation, Team Leadership, B2B SaaS, Enterprise Sales Processes, High-Growth Environments

ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit within the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Event management platforms (e.g., Eventbrite, Bizzabo)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The candidate should have experience with relevant marketing tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Success
• Collaboration
• Continuous Learning

Work Style:

• Agile and adaptable
• Data-driven and results-oriented
• Collaborative and team-focused
• Continuously learning and improving

Self-Assessment Questions:

• Do you thrive in fast-paced, high-growth environments?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong understanding of B2B SaaS buying cycles and enterprise sales processes?

ASSUMPTION: Xelix values candidates who are innovative, customer-focused, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing a team through a period of significant growth and change
• Balancing multiple marketing channels and priorities
• Adapting to a hybrid work environment and maintaining team cohesion
• Ensuring effective collaboration with cross-functional teams

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on team success.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position has a fixed-term contract with the potential to go permanent
• Xelix is a growing startup with a strong focus on innovation and customer success, offering a unique work environment
• This role offers significant growth opportunities as the company continues to expand and succeed in the market

ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to other marketing positions.

📝 Sample Projects

• Planning and executing a successful enterprise-level event, including logistics, speaker management, and attendee engagement
• Developing and implementing a demand generation strategy that increases inbound leads by 50% within a year
• Creating and managing a content calendar that supports the company's marketing goals and aligns with the buyer's journey

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage events, develop marketing strategies, and create engaging content.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team in the next 12-15 months, and how can I help address them?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and success?
• What are the key priorities for the first 30, 60, and 90 days in this role?
• How does Xelix support the professional development and growth of its marketing team members?
• What is the company's long-term vision for the marketing function, and how does this role contribute to that vision?

ASSUMPTION: These questions demonstrate the candidate's interest in understanding the role's challenges, priorities, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Xelix's careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of your event management, demand generation, and content creation work
• Demonstrate your understanding of the B2B SaaS buying cycle and enterprise sales processes
• Follow up with the Talent team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.