Head of Marketing (Milan)

📌 Core Information

🔹 Job Title: Head of Marketing (Milan)

🔹 Company: AlfaDocs.com

🔹 Location: Milan, Lombardy, Italy

🔹 Job Type: Hybrid (3 days in office, 2 days remote)

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of the marketing department
• Accelerating market penetration and brand recognition
• Building and leading a high-performing, autonomous marketing team
• Leveraging data-driven insights and analytics to optimize marketing effectiveness
• Fostering cross-team collaboration and elevating overall marketing execution

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and data-driven decision making. The ideal candidate will have a strong background in SaaS or health-tech marketing and a proven track record of driving growth and revenue.

📋 Key Responsibilities

✅ Define and implement strategic marketing plans to accelerate AlfaDocs’ market penetration and brand recognition

✅ Foster a high-performing, autonomous, and innovative marketing team culture (both remote and in-office)

✅ Leverage data-driven insights and rigorous analytics to optimize marketing effectiveness and ROI

✅ Develop robust external partnership strategies to enhance market presence and innovation

✅ Mentor and lead a diverse team, enhancing cross-team collaboration and elevating overall marketing execution

ASSUMPTION: This role involves a high degree of strategic planning, team leadership, and stakeholder management. The successful candidate will be comfortable working in a dynamic environment and driving change.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 8-10 years of progressive marketing department leadership experience in SaaS, Start-ups, preferably health-tech, or related industries

Required Skills:

• Proven track record of building and leading successful, data-driven marketing strategies with measurable impact on growth and revenue
• Exceptional leadership and team-building skills with a track record of fostering autonomous and collaborative team cultures
• Proven experience in scaling teams effectively, including structuring sustainable growth, defining key roles, and optimizing collaboration processes in dynamic environments
• Outstanding communication, strategic vision-setting, and external stakeholder engagement abilities
• Demonstrated capability to lead through innovation, pushing boundaries, and setting industry benchmarks

Preferred Skills:

• Strong in practical AI application connecting the diverse marketing fields, AI first approach

ASSUMPTION: Given the strategic nature of this role, candidates with a strong background in marketing leadership and a proven track record of driving growth are most likely to succeed.

💰 Compensation & Benefits

Salary Range: €120,000 - €160,000 per year (AI-estimated, based on experience level and market rates for similar roles in Milan)

Benefits:

• Competitive salary and comprehensive benefits
• Training courses, books, workshops, and team-building activities for personal and professional growth
• Partnership with Serenis (an online psychotherapy platform) - three sessions offered if needed
• Regular company reunions (yearly meetups, Christmas dinner)
• Snacks and fruit always available in the office, along with good beer at the end of the week

Working Hours: Monday - Friday | 09:00 - 18:00 | 1-hour lunch break

ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in Milan. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Health-tech and Software Development

Company Size: 51-200 employees

Founded: 2016

Company Description:

• AlfaDocs is a transformative health-tech leader making a meaningful impact on healthcare delivery
• Their software platform makes the daily lives of medical practices and patients easier by streamlining practice management and patient relationships
• Their mission is to transform healthcare by delivering high-performance solutions while fostering a collaborative and respectful environment where everyone’s contributions are valued

Company Specialties:

• Software as a Service (SaaS)
• Health-tech
• Digitalization
• Cloud technology

Company Website: https://www.alfadocs.com/it

ASSUMPTION: AlfaDocs is a growing health-tech company with a strong focus on innovation and collaboration. They offer a competitive salary and comprehensive benefits package to attract top talent.

📊 Role Analysis

Career Level: Executive/Managerial

Reporting Structure: Reports directly to the leadership team

Work Arrangement: Hybrid (3 days in office, 2 days remote)

Growth Opportunities:

• Significant opportunity to shape and accelerate the company's growth trajectory
• Work alongside a passionate team dedicated to excellence, innovation, and continuous learning

ASSUMPTION: This role offers a high degree of responsibility and the opportunity to make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Hybrid (Milan office with remote work options)

Office Location(s): Via Eritrea, 21, Milan, Lombardy 20157, IT

Geographic Context:

• Milan is the second-largest city in Italy and a major economic and cultural hub
• The Milan office is located in the Zara area, close to public transportation and amenities
• Milan offers a vibrant cultural scene, rich history, and a high quality of life

Work Schedule: Monday - Friday | 09:00 - 18:00 | 1-hour lunch break

ASSUMPTION: The Milan office offers a dynamic and collaborative work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the leadership team

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team-building skills
• Data-driven decision making and analytics
• Communication and stakeholder engagement

Application Tips:

• Highlight your relevant marketing leadership experience and achievements
• Tailor your resume and cover letter to emphasize your strategic thinking, data-driven approach, and leadership skills
• Prepare examples of your marketing strategies and their impact on growth and revenue

ATS Keywords: Marketing strategy, lead generation, performance marketing, analytics, content marketing, product marketing, team leadership, stakeholder management, branding, marketing tech stack, data-driven insights, AI application, collaboration, communication, innovation, growth

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, marketing expertise, and leadership skills.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The successful candidate will be comfortable using a range of marketing tools and technologies to optimize marketing effectiveness and ROI.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Excellence

Work Style:

• Autonomous and self-driven
• Data-driven and analytical
• Strategic and forward-thinking

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you comfortable leading teams and driving change?
• Do you have a strong background in data-driven marketing and analytics?

ASSUMPTION: AlfaDocs values innovation, collaboration, and excellence. Candidates who are autonomous, data-driven, and strategically minded are likely to be a good fit for the company culture.

⚠️ Potential Challenges

• Managing a rapidly growing marketing scope and team
• Balancing remote and in-office work effectively
• Driving change and innovation in a dynamic environment
• Adapting to the unique cultural and regulatory landscape of the Italian healthcare market

ASSUMPTION: This role presents a range of challenges, including managing growth, balancing remote and in-office work, and driving change in a dynamic environment.

📈 Similar Roles Comparison

• Compared to other Head of Marketing roles, this position offers a high degree of responsibility and the opportunity to significantly shape the company's growth trajectory
• In the health-tech industry, this role is unique in its focus on streamlining practice management and patient relationships through a cloud-based software platform
• Career-wise, this role offers the potential for significant growth and impact, with the opportunity to move into an executive or C-level position in the future

ASSUMPTION: This role offers a unique opportunity for growth and impact in the health-tech industry, with the potential for significant career advancement.

📝 Sample Projects

• Developing and implementing a strategic marketing plan to accelerate market penetration and brand recognition
• Building and leading a high-performing, autonomous marketing team (both remote and in-office)
• Leveraging data-driven insights and analytics to optimize marketing effectiveness and ROI

ASSUMPTION: These sample projects reflect the strategic, data-driven, and leadership-focused nature of the role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does AlfaDocs support the growth and development of its marketing team members?
• What is the company's approach to innovation and driving change in the healthcare market?
• How does AlfaDocs measure the success of its marketing efforts, and how does this role contribute to those metrics?
• What is the company's long-term vision for growth and expansion, and how does this role fit into that strategy?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, the company's culture, and its long-term vision for growth and expansion.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing leadership experience and achievements
• Prepare examples of your marketing strategies and their impact on growth and revenue
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.