📌 Core Information
🔹 Job Title: Head of Marketing - monday Service
🔹 Company: monday.com
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Israel)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and global marketing strategy for monday Service
- Growth and demand generation through inbound/outbound campaigns, performance marketing, and ABM
- Brand building and thought leadership through content, PR, and customer success stories
- Integration of emerging AI tools and marketing technologies
- Cross-functional collaboration with product, sales, and marketing teams
ASSUMPTION: This role requires a strategic mindset, hands-on approach, and experience in high-growth B2B SaaS companies.
📋 Key Responsibilities
✅ Define and lead the end-to-end marketing strategy for monday Service
✅ Champion the monday Service brand globally and differentiate it in a competitive market
✅ Own all aspects of demand generation, including inbound/outbound campaigns, performance marketing, and acquisition funnels
✅ Design and run experiments to optimize traffic and conversions
✅ Leverage Account-Based Marketing (ABM) to build high-quality pipelines for sales
✅ Shape the brand voice and identity across channels, increasing awareness and market relevance
✅ Position monday Service as a thought leader through insightful content, PR, case studies, speaking opportunities, and customer success stories
✅ Proactively explore and integrate emerging AI tools and marketing technologies
✅ Define, monitor, and report on key marketing KPIs, using data to guide decisions and iterate rapidly
✅ Manage a significant marketing budget with a focus on ROI and efficiency
✅ Partner closely with product, sales, and marketing teams across the organization to align strategy and execution
✅ Coordinate with regional teams to ensure localization, brand consistency, and effective event execution
ASSUMPTION: This role involves a high level of autonomy and requires strong communication and collaboration skills across functions and levels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of progressive marketing experience, including leadership roles in high-growth B2B SaaS companies
Required Skills:
- Proven track record of scaling global brands and products successfully into new markets
- Mastery across key marketing disciplines: demand generation, performance marketing, ABM, brand building, and content strategy
- Strong strategic thinking with a hands-on, entrepreneurial approach
- Passion for innovation and openness to AI tools and emerging marketing technologies
- Exceptional communication and collaboration skills across functions and levels
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in scaling global brands and mastery in key marketing disciplines.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $180,000 - $250,000 USD per year, based on industry standards for a Head of Marketing role in a high-growth B2B SaaS company in Israel.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous PTO and holiday policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on market data and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Work OS and project management software
Company Size: 1,001-5,000 employees, which means a mid-sized company structure with opportunities for growth and impact
Founded: 2012, with a history of rapid growth and expansion into global markets
Company Description:
- monday.com is a low-code, no-code platform that democratizes the power of software, enabling organizations to build work management tools and software applications to fit their every need
- The platform intuitively connects people to processes and systems, empowering teams to excel in every aspect of their work while creating an environment of transparency in business
- monday.com has offices in Tel Aviv, New York, Miami, Chicago, Denver, London, Warsaw, Sydney, Melbourne, São Paulo, and Tokyo, serving over 225,000 customers across 200 industries in over 200 countries and territories
Company Specialties:
- Project Management
- Collaboration
- Team Management
- SaaS
- Communication
- Production Tracking
- Work Management
- CRM
- Marketing & Creative
- HR
Company Website: monday.com
ASSUMPTION: monday.com is a dynamic and innovative company with a strong focus on growth and customer success.
📊 Role Analysis
Career Level: Executive/Management level, reporting directly to the Chief Marketing Officer
Reporting Structure: This role will lead a lean, agile marketing team focused on bold growth targets
Work Arrangement: Remote (Israel), with flexibility for on-site work at the Tel Aviv headquarters
Growth Opportunities:
- Potential to grow into a VP or C-level role as the company expands
- Opportunities to lead marketing efforts for new products or regions
- Chance to develop and mentor team members
ASSUMPTION: This role offers significant growth potential as monday.com continues to expand its global presence.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site) with a focus on remote work for this role
Office Location(s): Tel Aviv, Israel (with remote work flexibility)
Geographic Context:
- Israel has a thriving tech industry and is home to many innovative startups and established tech companies
- The Tel Aviv office is located in the heart of the city's tech hub, with easy access to public transportation and amenities
- The remote work arrangement allows for flexibility and work-life balance
Work Schedule: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The remote work arrangement allows for a better work-life balance and access to a larger talent pool.
💼 Interview & Application Insights
Typical Process:
- Phone/Video screen with the HR team
- In-depth interview with the hiring manager (Head of Marketing)
- Case study presentation or assignment
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team management skills
- Cultural fit and alignment with company values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, especially in high-growth B2B SaaS companies
- Prepare examples of your past marketing campaigns, their outcomes, and the strategies you employed
- Research monday.com's products, competitors, and market position to demonstrate your understanding of the role and company
ATS Keywords: Marketing strategy, demand generation, brand building, ABM, AI integration, cross-functional collaboration, global marketing, high-growth B2B SaaS
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, marketing expertise, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- AI and emerging marketing technologies
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The successful candidate will have experience with marketing automation tools, CRM systems, and a willingness to explore and integrate emerging AI tools.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Transparency
- Adaptability
- Curiosity
- Innovation
- Customer-centricity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Innovative and creative
- Customer-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, entrepreneurial environment?
- Are you comfortable operating with a high degree of autonomy?
- Do you have a proven track record of scaling global brands?
- Are you open to exploring and integrating emerging AI tools and marketing technologies?
ASSUMPTION: Candidates should assess their fit with monday.com's company values and work style to ensure a successful and fulfilling career.
⚠️ Potential Challenges
- Managing a lean, agile team with bold growth targets
- Operating in a fast-paced, competitive market
- Integrating emerging AI tools and marketing technologies
- Balancing global brand consistency with regional localization
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a willingness to adapt and innovate.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a high degree of strategic leadership and autonomy
- This role is focused on a specific product (monday Service) within a larger company, offering a unique opportunity to make a significant impact
- Career progression may involve leading marketing efforts for new products or regions, or taking on a VP or C-level role as the company expands
ASSUMPTION: This role offers a unique blend of strategic leadership, product focus, and growth potential.
📝 Sample Projects
- Developing and executing a global marketing strategy for monday Service, including demand generation, brand building, and thought leadership initiatives
- Leveraging AI tools and marketing technologies to optimize traffic, conversions, and ROI
- Collaborating with cross-functional teams to align marketing strategy and execution, ensuring brand consistency and effective event execution
ASSUMPTION: These sample projects reflect the strategic, hands-on, and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for monday.com?
- What are the key priorities for the first 90 days in this role?
- How does monday.com support the professional development of its marketing team members?
- What is the expected timeline for growing the marketing team and expanding the role's responsibilities?
- How does monday.com approach localization and regional marketing efforts?
ASSUMPTION: These questions will help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the monday.com Careers page
- Tailor your resume and cover letter to highlight your marketing experience, especially in high-growth B2B SaaS companies
- Prepare examples of your past marketing campaigns, their outcomes, and the strategies you employed
- Research monday.com's products, competitors, and market position to demonstrate your understanding of the role and company
- Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
