Head of Marketing - Move

📌 Core Information

🔹 Job Title: Head of Marketing - Move

🔹 Company: Sword Health

🔹 Location: United States

🔹 Job Type: Full-time, Remote OK

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading end-to-end marketing strategy and performance for Sword Move, focusing on enrollments
• Crafting and executing campaigns that drive member enrollments, engagement, and long-term retention
• Optimizing conversion across enrollment and lifecycle journeys
• Building and scaling ROI-positive performance marketing campaigns across multiple channels
• Leading a high-performing team of marketers, analysts, designers, and growth enablement team members

ASSUMPTION: This role requires a strategic and hands-on marketing leader with a blend of creativity, performance rigor, and a deep passion for direct-to-consumer campaign and creative writing.

📋 Key Responsibilities

✅ Own end-to-end marketing strategy and performance for Sword Move with the main KPI being enrollments

✅ Lead creative strategy, including execution and direction of assets and copy of Move’s enrollment and lifecycle campaigns

✅ Own and further develop Move’s tone of voice and voice of the customer

✅ Identify growth opportunities and deploy strategies to mitigate under-performance

✅ Interface with leaders of other business units and drive cross-functional projects

✅ Partner with the commercial team to support B2B demand generation and top-tier employer and health plan client enrollments

✅ Lead top-of-funnel strategy and execution: positioning and messaging across digital and offline channels

✅ Design and optimize member journeys—from first touch to long-term engagement

✅ Lead CRM and lifecycle marketing strategy, including segmentation, personalization, and testing

✅ Build and manage a high-performing team of marketers, analysts, designers, and growth enablement team members (both direct and dotted-line reports)

✅ Establish clear KPIs and operational cadences for reporting, iteration, and scale

✅ Act as the voice of the Move member—bringing empathy, curiosity, and creativity to every decision

ASSUMPTION: This role requires a strong background in growth or performance marketing, with experience in both early-stage and later-stage environments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of marketing experience with a strong background in growth or performance marketing

Required Skills:

• Proven experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech
• Analytical and data-driven, with strong experience using tools like Looker, Google Sheets, and A/B testing frameworks
• Experience building high-impact user journeys and optimizing multi-channel funnels
• Proven ability to lead and develop high-performing teams
• Excellent communication skills—able to distill complex ideas into compelling narratives
• Bias toward action, creative problem solving, and ownership
• Comfort navigating ambiguity and operating in a very fast-changing environment

Preferred Skills:

• Experience in both early-stage (scrappy, experimental) and later-stage (scalable, strategic) environments
• Experience in B2B demand generation and top-tier employer and health plan client enrollments

ASSUMPTION: Candidates should have a passion for helping people live healthier, pain-free lives.

💰 Compensation & Benefits

Salary Range: $154,377 - $229,177 a year

Benefits:

• Comprehensive health, dental, and vision insurance*
• Life and AD&D Insurance*
• Financial advisory services*
• Supplemental insurance benefits (accident, hospital, and critical illness)*
• Health savings account*
• Equity shares*
• Discretionary PTO plan*
• Parental leave*
• 401(k)
• Flexible working hours
• Remote-first company
• Paid company holidays
• Free digital therapist for you and your family

Working Hours: Full-time, with flexible hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on digital health and AI Care

Company Size: 501-1,000 employees

Founded: 2015

Company Description:

• Sword Health is on a mission to free 2 billion people from pain by pioneering the field of AI Care
• It is 1 in clinical and cost-saving outcomes because it has the most advanced AI, developed and overseen by the most clinically rigorous team
• Sword has developed the first platform to predict, prevent, and treat pain by starting with the expertise of world-class doctors of physical therapy and then building an interactive AI experience to deliver care that members can use anywhere, anytime, under a clinician’s supervision

Company Specialties:

• Digital Health
• Medical devices
• Machine learning
• Artificial Intelligence
• Physical therapy
• Virtual physical therapy
• Digital physical therapy
• FDA-listed device
• Biofeedback
• MSK (musculoskeletal)
• Telemedicine
• Healthcare

Company Website: https://swordhealth.com/

ASSUMPTION: Sword Health is a fast-growing, mission-driven company focused on improving lives through AI Care.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to the Move GM

Reporting Structure: This role will have both direct and dotted-line reports, including marketers, analysts, designers, and growth enablement team members

Work Arrangement: Remote OK, with flexible working hours

Growth Opportunities:

• Leading a high-performing team and driving cross-functional projects
• Gaining experience in both early-stage (scrappy, experimental) and later-stage (scalable, strategic) environments
• Potential to shape the brand narrative and set Sword Move apart from other digital fitness solutions

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote-first company

Office Location(s): United States (with headquarters in New York, New York)

Geographic Context:

• The United States is the primary market for Sword Move, with a focus on top employer and health plan clients
• The company has additional offices in Draper, UT, and Porto, Portugal, as well as a presence in the Bay Area, US
• The remote work arrangement allows for flexibility in working hours and location

Work Schedule: Full-time, with flexible hours

ASSUMPTION: The remote work arrangement and flexible hours provide a good work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the Move GM and other team members
• Case study or project presentation
• Final interview with the CEO or another executive team member

Key Assessment Areas:

• Marketing strategy and creativity
• Analytical and data-driven approach
• Team leadership and management skills
• Alignment with company values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, particularly in growth or performance marketing
• Be prepared to discuss your approach to user journey optimization and multi-channel funnel optimization
• Demonstrate your ability to lead and develop high-performing teams
• Showcase your passion for helping people live healthier, pain-free lives

ATS Keywords: Marketing strategy, performance marketing, B2C marketing, B2B2C marketing, user journey optimization, team leadership, data-driven, A/B testing

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit with the company.

🛠️ Tools & Technologies

• Looker
• Google Sheets
• A/B testing frameworks
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary based on the candidate's experience and the company's evolving needs.

👔 Cultural Fit Considerations

Company Values:

• Do it for the patients
• Deliver more than expected
• Be scrappy and experimental
• Embrace feedback and continuous learning
• Collaborate and win together

Work Style:

• Remote-first, with flexible working hours
• Fast-paced and dynamic, with a focus on rapid iteration and improvement
• Collaborative and cross-functional, with a strong emphasis on teamwork
• Mission-driven, with a focus on improving lives through AI Care

Self-Assessment Questions:

• How do you embody the company value of "doing it for the patients" in your marketing approach?
• How do you balance creativity and analytical precision in your marketing campaigns?
• How do you foster a collaborative and winning team culture in a remote work environment?

ASSUMPTION: Candidates should be highly motivated, results-driven, and passionate about the company's mission to free 2 billion people from pain.

⚠️ Potential Challenges

• Navigating a fast-changing environment and ambiguity
• Balancing early-stage (scrappy, experimental) and later-stage (scalable, strategic) marketing approaches
• Optimizing conversion across enrollment and lifecycle journeys in a competitive market
• Managing a remote, high-performing team with both direct and dotted-line reports

ASSUMPTION: These challenges require a strategic, creative, and adaptable marketing leader with strong team management skills.

📈 Similar Roles Comparison

• This role is unique in its focus on the intersection of empathy, creativity, and analytical precision in direct-to-consumer marketing
• Unlike other marketing roles, this position requires a deep passion for helping people live healthier, pain-free lives
• Career progression in this role may lead to increased responsibility within the Move product or other Sword Health products

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's success and growth.

📝 Sample Projects

• Developing and executing a successful launch campaign for Sword Move, driving member enrollments and engagement
• Optimizing the user journey and conversion rates across multiple channels, resulting in a 20% increase in enrollments
• Leading a team to create and implement a targeted CRM and lifecycle marketing strategy, improving member retention by 15%

ASSUMPTION: These sample projects demonstrate the candidate's ability to drive results and make a significant impact on the company's success.

❓ Key Questions to Ask During Interview

• How does Sword Health measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
• What are the key priorities for the first 90 days in this role, and how can I best support the team in achieving these goals?
• How does Sword Health foster a culture of continuous learning and improvement, and how can I contribute to this process?
• What are the most significant challenges facing the Sword Move product, and how can marketing strategies address these issues?
• How does Sword Health support the professional development and growth of its marketing team members?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.lever.co/swordhealth/30c74180-8a00-43bd-b2dd-8b61ee839fb2
• Tailor your resume and cover letter to highlight your marketing experience, particularly in growth or performance marketing
• Prepare for your interviews by researching Sword Health, its mission, and its products
• Be ready to discuss your approach to user journey optimization and multi-channel funnel optimization
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.