Z

Head of Marketing NES (m/w/x)

ZEISS Group
Full-time
On-site
Oberkochen, Baden-WΓΌrttemberg, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Head of Marketing NES (m/w/x)

πŸ”Ή Company: ZEISS Group

πŸ”Ή Location: Oberkochen, Baden-WΓΌrttemberg, Germany

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Medical Technology

πŸ”Ή Date Posted: May 28, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing a comprehensive marketing framework for neuro/spine surgery workflows
  • Creating and overseeing the execution of an annual strategic marketing plan
  • Launching new products and workflows across different markets and customer segments
  • Managing content creation and coordinating with external agencies
  • Defining clear marketing KPIs and fostering cross-sector and cross-SBU collaboration

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive marketing efforts across multiple teams and departments. The ideal candidate will have a deep understanding of B2B or medical marketing environments and be comfortable working in a dynamic, international setting.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing a comprehensive and holistic marketing framework for neuro/spine surgery workflows

βœ… Creating and overseeing the execution of an annual strategic marketing plan

βœ… Launching new products and workflows across different markets and customer segments

βœ… Designing innovative multi-channel campaigns targeting healthcare professionals and beyond

βœ… Managing content creation and coordinating with external agencies

βœ… Defining clear marketing KPIs, measuring success, and fostering cross-sector and cross-SBU collaboration

ASSUMPTION: The role requires a balance of strategic thinking and hands-on execution, with a focus on driving marketing efforts that improve patient outcomes and support medical professionals worldwide.

🎯 Required Qualifications

Education: Academic degree in marketing, medicine, management, or business administration, ideally complemented by an MBA

Experience: Solid work experience in marketing or customer-facing roles within medical markets

Required Skills:

  • Deep understanding of B2B or medical marketing environments
  • First leadership experience and strong team and relationship orientation
  • Innovative open mindset, eager to advance from traditional to next-generation marketing approaches
  • Pragmatic executor with high work standards and willingness to travel up to 30% for international trade shows and customer visits
  • Fluency in English, both written and spoken; fluency in German is a strong advantage

Preferred Skills:

  • Experience in clinical marketing
  • Knowledge of neuro/spine surgery workflows

ASSUMPTION: Given the international nature of the role and the need to collaborate with various teams, strong communication skills and cultural sensitivity are essential for success in this position.

πŸ’° Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (AI-estimated, based on market research and role requirements)

Benefits:

  • Competitive benefits package
  • Opportunities for professional development and growth
  • International work environment

Working Hours: Full-time, with flexibility for international travel (up to 30% of the time)

ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. The actual salary may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Medical Technology. ZEISS is a global leader in optics and optoelectronics, operating in various markets, including medical technology, industrial quality and research, and consumer markets.

Company Size: 10,001+ employees. As a large organization, ZEISS offers numerous opportunities for career growth and collaboration across different departments and locations.

Founded: 1846. ZEISS has a rich history and extensive experience in developing innovative solutions that improve people's lives.

Company Description:

  • ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics.
  • The company generated annual revenue of around €11 billion in the previous fiscal year (30 September 2024) across its four segments.
  • ZEISS is active globally in around 50 countries with more than 60 sales and service locations, around 40 research and development facilities, and 35 production facilities worldwide (30 September 2024).

Company Specialties:

  • Optics
  • Optoelectronics and Precision Mechanics
  • Binoculars
  • Microscopy
  • Eyeglass Lenses
  • Biomedical Research
  • Medical Technology
  • Semiconductor Manufacturing Technology
  • Nano Technology
  • Industrial Metrology
  • Camera and Cine Lenses
  • Industry 4.0
  • Artificial Intelligence
  • Machine Learning
  • Software Engineering
  • Software Development

Company Website: www.zeiss.com/publisher

ASSUMPTION: ZEISS' extensive global presence and diverse product offerings provide ample opportunities for career growth and development within the organization.

πŸ“Š Role Analysis

Career Level: Senior-level role with significant responsibility for driving marketing efforts across multiple teams and departments.

Reporting Structure: The role reports directly to the senior management team within the medical technology segment and collaborates with various teams, including product management, sales, and R&D.

Work Arrangement: Full-time, on-site position with flexibility for international travel (up to 30% of the time).

Growth Opportunities:

  • Potential to expand the role's scope and influence as the company grows and enters new markets.
  • Opportunities to work on cutting-edge technologies and innovative solutions that improve patient outcomes.
  • Chance to develop leadership skills and manage a team of marketing professionals.

ASSUMPTION: The role offers significant growth potential, both in terms of career advancement and the impact the candidate can have on the company's success in the medical technology market.

🌍 Location & Work Environment

Office Type: Modern, international work environment with state-of-the-art facilities and collaborative spaces.

Office Location(s): Oberkochen, Germany (headquarters), with opportunities for international travel (up to 30% of the time).

Geographic Context:

  • Oberkochen is a town in the East Alb region of Baden-WΓΌrttemberg, Germany.
  • The region is known for its scenic beauty, with the nearby SchwΓ€bische Alb offering numerous outdoor activities.
  • Oberkochen is easily accessible by car and has good public transportation connections to nearby cities, including Stuttgart and Ulm.

Work Schedule: Full-time, with flexibility for international travel (up to 30% of the time).

ASSUMPTION: The international work environment and opportunities for travel provide a dynamic and engaging work experience, while the scenic location of Oberkochen offers a high quality of life.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR department
  • On-site interview with the hiring manager and relevant team members
  • Final interview with senior management

Key Assessment Areas:

  • Marketing expertise and strategic thinking
  • Leadership skills and team orientation
  • Cultural fit and adaptability
  • Language skills and communication

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
  • Prepare examples of successful marketing campaigns or projects you've led in the past.
  • Demonstrate your understanding of the medical technology market and ZEISS' products and services.

ATS Keywords: Marketing, Medical Marketing, B2B Marketing, Leadership, Team Orientation, Relationship Management, Clinical Marketing, Content Creation, Multi-Channel Campaigns, KPI Definition, Strategic Planning, Innovation, Pragmatic Execution, Travel, Fluency in English, Fluency in German

ASSUMPTION: The application process is designed to assess the candidate's marketing expertise, leadership skills, and cultural fit within the organization. Tailoring your application materials to highlight these qualities will increase your chances of success.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo)
  • CRM software (e.g., Salesforce, Microsoft Dynamics)
  • Design and content creation tools (e.g., Adobe Creative Suite, Canva)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in various marketing tools and technologies, as well as the ability to adapt to new platforms as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Customer focus
  • Responsibility
  • Integrity

Work Style:

  • Collaborative and team-oriented
  • Results-driven and pragmatic
  • Adaptable and open to new ideas
  • Committed to continuous learning and improvement

Self-Assessment Questions:

  • How do you align with ZEISS' company values, particularly innovation and customer focus?
  • How comfortable are you working in an international, collaborative environment?
  • How do you approach continuous learning and improvement in your marketing strategies?

ASSUMPTION: ZEISS values candidates who are innovative, customer-focused, and committed to continuous learning and improvement. Demonstrating these qualities in your application and interview will help you stand out as a strong fit for the company's culture.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Adapting to a dynamic, international work environment
  • Balancing strategic planning with hands-on execution
  • Working with diverse teams and stakeholders across different departments and locations

ASSUMPTION: The role presents various challenges, but also offers numerous opportunities for growth and development in a dynamic, international setting.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses specifically on neuro/spine surgery workflows within the medical technology market.
  • The role requires a strong understanding of both medical marketing and clinical marketing strategies.
  • Career progression may involve expanding the role's scope or moving into a senior leadership position within the medical technology segment or the broader organization.

ASSUMPTION: The unique focus of this role on neuro/spine surgery workflows within the medical technology market sets it apart from other marketing positions and offers a specialized career path for the right candidate.

πŸ“ Sample Projects

  • Developing and executing a multi-channel marketing campaign to launch a new neuro/spine surgery product
  • Conducting market research to identify trends and opportunities in the neuro/spine surgery market
  • Creating and implementing a clinical marketing strategy to improve patient outcomes and support medical professionals

ASSUMPTION: The role involves a diverse range of marketing projects, from strategic planning and execution to hands-on content creation and coordination with external agencies.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader marketing strategy for the medical technology segment?
  • What are the key priorities for the first 90 days in this role?
  • How does ZEISS support the professional development and growth of its marketing team members?
  • What are the most significant challenges facing the neuro/spine surgery market, and how can this role address them?
  • How does ZEISS foster collaboration and communication between its various teams and departments?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's goals and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
  • Prepare examples of successful marketing campaigns or projects you've led in the past.
  • Demonstrate your understanding of the medical technology market and ZEISS' products and services.
  • Follow up with the HR department two weeks after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.