📌 Core Information
🔹 Job Title: Head of Marketing (New Galaxy Business Initiative)
🔹 Company: Galaxy
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing efforts for a new business initiative within Galaxy
- Developing and executing a comprehensive marketing strategy
- Collaborating with cross-functional leaders to align marketing initiatives with business goals
- Building and managing a team of marketing professionals
- Leveraging data and analytics to optimize strategies and drive growth
ASSUMPTION: This role requires a strong understanding of digital marketing, B2C marketing, and the digital asset space. Experience in traditional finance is also beneficial.
📋 Key Responsibilities
✅ Develop and execute a comprehensive marketing strategy that amplifies the product offering across digital, traditional, and event-based channels
✅ Lead, mentor, and inspire a team of marketing professionals, fostering a culture of creativity, collaboration, and accountability
✅ Collaborate with product, client services, and executive teams to align marketing initiatives with business goals and customer needs
✅ Oversee the creation of high-impact campaigns, thought leadership content, and messaging that educates and engages target audiences in the fintech and crypto sectors
✅ Leverage data and analytics to measure campaign performance, optimize strategies, and drive measurable growth in brand equity and customer acquisition
✅ Stay ahead of industry trends, competitor activities, and emerging marketing technologies to ensure Galaxy remains a trailblazer in the space
ASSUMPTION: This role involves managing multiple projects simultaneously and working in a fast-paced environment. Strong analytical skills and the ability to use data to drive marketing decisions are essential.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
Experience: 10+ years of progressive experience in marketing, with at least 3 years in a senior leadership role in the finance or crypto industry
Required Skills:
- Proven track record of building and scaling successful marketing strategies in fast-paced, innovative industries
- Exceptional leadership and communication skills, with the ability to inspire teams and influence stakeholders at all levels
- Strong understanding of digital marketing, brand management, and customer engagement tactics
- Experience with data-driven marketing and proficiency in tools like Google Analytics, CRM platforms, or marketing automation software (i.e. Hubspot)
Preferred Skills:
- Prior experience working in a startup, taking a product from zero to one
- Strong understanding of the power of AI within marketing
ASSUMPTION: Candidates should have a strong understanding of digital marketing and experience with data-driven decision-making. Familiarity with the crypto and finance industries is also beneficial.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 USD (commensurate with candidate experience, expertise, and local market)
Benefits:
- Annual Bonus
- Equity Incentives
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Final offer amounts are determined by multiple factors, including candidate experience and expertise.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 201-500 employees
Founded: 2018
Company Description:
- Galaxy is a digital asset and blockchain leader providing access to the growing digital economy
- Serves a diversified client base, including institutions, startups, and qualified individuals
- Offers a holistic financial platform spanning three complementary operating businesses: Global Markets, Asset Management, and Digital Infrastructure Solutions
Company Specialties:
- Crypto
- Digital Assets
- and Blockchain Technology
Company Website: galaxy.com
ASSUMPTION: Galaxy is a well-established company in the digital asset and blockchain space, with a diverse client base and a comprehensive range of services.
📊 Role Analysis
Career Level: Senior leadership role
Reporting Structure: This role will lead a team of marketing professionals and collaborate with cross-functional leaders
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to expand the marketing team and take on more responsibilities as the business grows
- Opportunity to work on a new business initiative and make a significant impact on the company's success
- possibility to learn about and work in the growing digital asset and blockchain industry
ASSUMPTION: This role offers significant growth opportunities, both within the marketing team and across the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 300 Vesey St, New York, NY 10282, US
Geographic Context:
- New York City is a major financial hub with a vibrant tech industry
- The office is located in the Battery Park City neighborhood, with easy access to public transportation
- The area offers a variety of dining, shopping, and entertainment options
Work Schedule: Standard business hours, with flexibility for team meetings and events
ASSUMPTION: The office location provides easy access to public transportation and is situated in a vibrant neighborhood with numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and execution
- Leadership and team management
- Communication and collaboration skills
- Industry knowledge and trends
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Galaxy's business and the role's requirements
- Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills
ATS Keywords: Marketing Strategy, Digital Marketing, B2C Marketing, Team Leadership, Cross-Functional Collaboration, Data-Driven Decision Making, Crypto, Blockchain, Finance
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should highlight their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Google Analytics
- CRM platforms (e.g., Salesforce, HubSpot)
- Marketing automation software (e.g., HubSpot, Marketo)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on Galaxy's existing marketing stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Seek Excellence
- Be Selective To Be Effective
- Be Highly Aligned, Loosely Coupled
- Disagree Transparently
- Encourage Independent Decision-Making
- Build Dream Teams
Work Style:
- Fast-paced and innovative
- Collaborative and cross-functional
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong analytical mindset and the ability to use data to drive marketing decisions?
ASSUMPTION: Candidates should assess their fit with Galaxy's company values and work style, as well as their comfort with the role's fast-paced and collaborative nature.
⚠️ Potential Challenges
- Managing multiple projects simultaneously in a fast-paced environment
- Working with a diverse client base and understanding their unique needs and preferences
- Staying ahead of industry trends and competitor activities in the rapidly evolving digital asset and blockchain space
- Balancing the need for creativity and innovation with the requirement for data-driven decision-making
ASSUMPTION: This role presents several challenges, including managing multiple projects, working with a diverse client base, and staying current in a rapidly evolving industry.
📈 Similar Roles Comparison
- This role is unique in that it focuses on a new business initiative within Galaxy, offering the opportunity to make a significant impact on the company's success
- Compared to other marketing roles in the finance and crypto industries, this position requires a strong understanding of both digital marketing and traditional finance
- Career progression in this role may involve expanding the marketing team and taking on more responsibilities as the business grows
ASSUMPTION: This role is unique in its focus on a new business initiative and offers significant growth opportunities as the business expands.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch
- Creating and implementing targeted campaigns to drive customer acquisition and engagement
- Analyzing campaign performance data to optimize strategies and improve results
ASSUMPTION: Sample projects for this role may involve developing and executing marketing strategies, creating targeted campaigns, and analyzing campaign performance data.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's current structure and how this role fits within it?
- How does Galaxy support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Galaxy approach collaboration and communication with cross-functional teams?
- What are the most challenging aspects of working in the digital asset and blockchain industry, and how does Galaxy address them?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the specific challenges faced by Galaxy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Galaxy's business and the role's requirements
- Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills
- Follow up with a polite email one week after submitting your application, reiterating your interest in the role and inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
