Head of Marketing, North Africa

📌 Core Information

🔹 Job Title: Head of Marketing, North Africa

🔹 Company: Haleon

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site with Hybrid option

🚀 Job Overview

Key aspects of this role include:

• Strategic business planning and execution of integrated marketing and communication plans for Haleon's product portfolio across North Africa.
• Managing and developing a marketing team to drive brand growth and innovation.
• Collaborating with cross-functional teams to achieve business objectives and improve market share.
• Overseeing budget allocations and ensuring media plans are optimized and sufficient.
• Contributing to the forecasting and demand cycle to ensure business target achievement.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively across multiple teams and functions.

📋 Key Responsibilities

✅ Develop and implement strategic roadmaps for category and brand growth across North Africa.

✅ Set annual objectives, strategies, positioning, and A&P plans for Haleon brands.

✅ Implement growth acceleration strategies for Haleon brands and drive sales growth, market share, and profit.

✅ Develop and implement integrated marketing and communication plans across key brand-market combinations.

✅ Manage A&P budget, oversee ATL, BTL, and digital marketing activities, and lead the innovations agenda.

✅ Lead, grow, and develop the marketing team, enabling members to realize their fullest potential.

✅ Collaborate with business unit teams to get input into strategy, comms, innovation, media agency management, and research.

ASSUMPTION: This role involves a high degree of autonomy and requires strong decision-making skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 15+ years of work experience, including leadership roles in FMCG marketing

Required Skills:

• Strategic planning and execution
• Brand management
• Budget management
• Team leadership and development
• Stakeholder management and influence
• Strong analytical skills and business acumen
• Consumer-centric mindset
• Agile working and collaboration

Preferred Skills:

• Regional experience (worked in more than 1 market)
• Diverse mix of categories/markets
• Past experience of managing creative and media agencies

ASSUMPTION: Candidates with a proven track record of driving brand growth and innovation in a fast-paced, dynamic environment will be most successful in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is $120,000 - $160,000 per year, depending on experience and qualifications. This estimate is based on industry standards for a Head of Marketing role in the consumer health sector, with consideration for the location and experience level.

Benefits:

• Competitive benefits package
• Hybrid working model (Home Office)
• Opportunities for professional development and growth
• Inclusive work environment with a focus on diversity, equity, and inclusion

Working Hours: Full-time, with a flexible hybrid work arrangement. The employee and manager agree on the circumstances in which working from the office is required.

ASSUMPTION: Haleon offers a competitive compensation and benefits package, with a focus on work-life balance and employee well-being.

📌 Applicant Insights 🔍 Company Context

Industry: Consumer Services, specifically Consumer Goods and Consumer Health

Company Size: 10,001+ employees, providing ample opportunities for career growth and development

Founded: 2022, with a rich history of beloved and trusted brands

Company Description:

• Haleon is a new world-leading consumer healthcare company, shaped by all of us, together improving everyday health for millions of people.
• With a clear purpose to deliver better everyday health with humanity, Haleon combines deep human understanding and trusted science to make everyday health more inclusive, more achievable, and more sustainable.
• Haleon's category-leading brands include Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin, and Voltaren.

Company Specialties:

• Consumer Goods and Consumer Health
• Brand Management
• Marketing and Communications
• Innovation and Product Development

Company Website: http://www.haleon.com

ASSUMPTION: Haleon's strong brand portfolio, commitment to innovation, and focus on consumer-centricity make it an attractive place to build a career in the consumer health sector.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to the Regional Marketing Director

Reporting Structure: This role has direct reports and is part of the regional marketing leadership team

Work Arrangement: Hybrid, with a focus on agile working and collaboration

Growth Opportunities:

• Potential to grow into a regional or global marketing leadership role
• Opportunities to work on high-impact projects and drive brand growth across multiple markets
• Access to professional development and training opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Haleon's brand portfolio and business performance.

🌍 Location & Work Environment

Office Type: Hybrid, with a focus on agile working and collaboration

Office Location(s): Cairo, Egypt

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people
• Egypt is the most populous country in the Middle East and North Africa region, with a growing consumer market
• The North Africa region includes Egypt, Maghreb markets, Libya, and Sahel, presenting significant opportunities for brand growth and expansion

Work Schedule: Full-time, with a flexible hybrid work arrangement. The employee and manager agree on the circumstances in which working from the office is required.

ASSUMPTION: Cairo offers a dynamic and diverse work environment, with a rich cultural heritage and a growing consumer market.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the regional marketing director and other key stakeholders
• Final round interview with the regional marketing director and HR

Key Assessment Areas:

• Strategic thinking and planning
• Brand management and marketing expertise
• Leadership and team management skills
• Cross-functional collaboration and stakeholder management
• Analytical skills and business acumen

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the consumer health sector and Haleon's brand portfolio
• Prepare examples of your past achievements in strategic planning, brand management, and team leadership
• Be ready to discuss your approach to driving brand growth and innovation in a dynamic and competitive market

ATS Keywords: Strategic Planning, Brand Management, Marketing Communications, Budget Management, Team Leadership, Stakeholder Management, Consumer-Centric, Agile Working, Consumer Health, FMCG, P&L Accountability, Market Share, Sales Growth

ASSUMPTION: Haleon's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on driving brand growth and innovation.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM and marketing automation tools (e.g., Salesforce, Marketo)
• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• Market research and analytics tools (e.g., Nielsen, Kantar, Google Analytics)

ASSUMPTION: Haleon uses industry-standard tools and technologies to support its marketing and communication efforts.

👔 Cultural Fit Considerations

Company Values:

• Better everyday health with humanity
• Consumer-centricity and empathy
• Innovation and agility
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Agile and dynamic, with a focus on driving results and continuous improvement
• Collaborative and inclusive, with a focus on teamwork and cross-functional collaboration
• Consumer-centric, with a deep understanding of consumer needs and behaviors
• Data-driven, with a strong emphasis on analytics and insights

Self-Assessment Questions:

• How do you embody Haleon's commitment to delivering better everyday health with humanity in your approach to brand management and marketing communications?
• How do you balance the need for strategic planning and execution with the need for agility and adaptability in a dynamic and competitive market?
• How do you foster a culture of collaboration and teamwork within your marketing team and across other functions?

ASSUMPTION: Haleon's culture is characterized by its commitment to consumer-centricity, innovation, and collaboration, with a focus on driving brand growth and improving everyday health for millions of people.

⚠️ Potential Challenges

• The North Africa region presents unique cultural, linguistic, and market dynamics that require a nuanced understanding and tailored approach to brand management and marketing communications.
• Haleon's hybrid work arrangement may present challenges in terms of communication, collaboration, and team management.
• The consumer health sector is highly competitive, with a constant need to innovate and adapt to changing market conditions and consumer preferences.
• Cairo's traffic and infrastructure may present challenges in terms of commuting and work-life balance.

ASSUMPTION: These challenges can be overcome with strong leadership, strategic planning, and a deep understanding of the local market and consumer landscape.

📈 Similar Roles Comparison

• This role is similar to a Regional Marketing Director or Senior Brand Manager role in the consumer health or FMCG sector, with a focus on strategic planning, brand management, and team leadership.
• However, this role is unique in its focus on the North Africa region, presenting opportunities for brand growth and expansion in a dynamic and diverse market.
• Career paths for this role may include progression to a regional or global marketing leadership role, with a focus on driving brand growth and innovation across multiple markets.

ASSUMPTION: This role offers a unique opportunity to drive brand growth and innovation in a dynamic and diverse market, with significant potential for career growth and development.

📝 Sample Projects

• Developing and implementing a strategic roadmap for brand growth and expansion in the Maghreb markets
• Launching a new product or line extension in the Egyptian market, with a focus on consumer education and awareness-building
• Managing a cross-functional team to execute a high-impact marketing campaign, driving sales and market share growth for a key brand

ASSUMPTION: These sample projects illustrate the strategic, innovative, and collaborative nature of the Head of Marketing, North Africa role.

❓ Key Questions to Ask During Interview

• How does Haleon support the growth and development of its marketing team members?
• What are the key priorities for the Head of Marketing, North Africa role in the first 90 days?
• How does Haleon measure the success of its marketing campaigns and brand growth initiatives?
• What opportunities are there for collaboration and knowledge-sharing with other marketing teams within Haleon?
• How does Haleon approach diversity, equity, and inclusion in its marketing and branding efforts?

ASSUMPTION: These key questions will help you better understand Haleon's approach to marketing, brand management, and team development, as well as its commitment to diversity, equity, and inclusion.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in strategic planning, brand management, and team leadership
• Research Haleon's brand portfolio and consumer health sector trends to demonstrate your industry knowledge and insights
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.