Head of Marketing Operations

📌 Core Information

🔹 Job Title: Head of Marketing Operations

🔹 Company: Algomarketing®

🔹 Location: Germany (Remote/Hybrid/On-site)

🔹 Job Type: Permanent

🔹 Category: Marketing

🔹 Date Posted: 2025-04-15

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Remote/Hybrid/On-site)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of marketing operations functions
• Optimization of marketing automation and email marketing programs
• Management of paid media campaigns across various channels
• Collaboration with cross-functional teams to ensure consistent messaging and creative alignment
• Leadership and mentoring of a high-performing marketing operations team

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing automation, email marketing, and paid media strategies.

📋 Key Responsibilities

✅ Lead the strategy, implementation, and ongoing management of marketing automation platforms and email marketing programs

✅ Oversee the planning, execution, and optimization of paid media campaigns across various channels

✅ Manage the digital platforms supporting the company website and campaign landing pages

✅ Own the lead management process, including lead capture, lead routing, lead scoring, and lead nurturing

✅ Establish and enforce email governance policies and best practices across all teams within the organization

✅ Oversee SEO initiatives and collaborate with the content team to develop and optimize SEO-friendly content

✅ Be responsible for the selection, implementation, and ongoing management of the marketing technology stack

✅ Lead, mentor, and develop a high-performing marketing operations team

✅ Manage relationships with external agencies and service providers

✅ Orchestrate ABM activities from a technical and lead/account management perspective

✅ Manage the marketing operations budget effectively

✅ Develop and maintain key performance indicators (KPIs) and dashboards to track marketing performance

ASSUMPTION: This role involves a mix of strategic planning, hands-on management, and team leadership, requiring a versatile and experienced candidate.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA or Master's degree preferred.

Experience: 10+ years of experience in marketing operations, with a proven track record of success.

Required Skills:

• Deep understanding of marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and email marketing best practices
• Strong knowledge of paid media strategies and platforms
• Experience managing website platforms and landing page optimization
• Expertise in lead management, lead scoring, and sales operations alignment
• Strong understanding of GDPR, email compliance, and data privacy regulations
• Solid understanding of SEO principles and best practices
• Experience managing marketing technology stacks and evaluating new technologies
• Excellent leadership, communication, and interpersonal skills
• Data-driven and analytical mindset with experience using marketing analytics tools
• Experience managing agencies and vendors
• Experience with ABM strategies and execution

Preferred Skills:

• Experience working in a hybrid or remote work environment
• Fluency in multiple languages

ASSUMPTION: While the required skills are essential for this role, the preferred skills would be a significant advantage for the ideal candidate.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Estimated based on industry standards for a senior marketing operations role in Germany)

Benefits:

• Work-life balance and flexibility through a hybrid-working model
• Regular team events and parties
• Personal development support and lifelong learning opportunities
• Competitive benefits package (may vary per location)

Working Hours: Full-time (40 hours per week) with flexibility for a hybrid work arrangement

ASSUMPTION: The estimated salary range is based on industry standards for a senior marketing operations role in Germany. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, specializing in marketing technology, marketing artificial intelligence, and algorithmic marketing.

Company Size: 51-200 employees, providing a dynamic and inclusive work environment that celebrates individuality.

Founded: 2017, with headquarters in London, England, and offices in Wilmington, Delaware, Singapore, and Amsterdam.

Company Description:

• Global Marketing operations and technology consultancy empowering Marketers through Algorithmic Marketing
• Data-driven approach delivering deeper insights, faster execution, and streamlined operations
• Utilizes AI and automation to drive unparalleled impact and maximum returns

Company Specialties:

• Marketing technology
• Marketing artificial intelligence
• Marketing automation
• Marketing data science
• Digital marketing
• Marketing performance optimization
• Extended workforce solutions
• Marketing workforce solutions
• Algorithmic marketing

Company Website: https://www.algomarketing.com/

ASSUMPTION: Algomarketing® is a global company with a strong focus on innovation and technology, providing ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: Senior-level role with significant responsibilities and the opportunity to make a substantial impact on the company's marketing operations.

Reporting Structure: This role reports directly to the CMO and is responsible for leading and managing the marketing operations team.

Work Arrangement: Hybrid work arrangement, offering flexibility and the ability to work from abroad within the EU.

Growth Opportunities:

• Potential to advance to a VP or Director-level role within the marketing department
• Opportunities to expand the marketing operations team and take on additional responsibilities
• Chance to work on high-impact projects and contribute to the company's growth and success

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the company.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with the option to work remotely, on-site, or a combination of both.

Office Location(s): Germany (with the option to work remotely from anywhere within the EU)

Geographic Context:

• Germany is a major economic hub in Europe, with a strong focus on innovation and technology
• The company's remote-friendly culture allows for flexibility and work-life balance
• The company offers support for employees working from abroad within the EU

Work Schedule: Full-time (40 hours per week) with flexibility for a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, providing the structure and collaboration of an office environment alongside the flexibility and convenience of remote work.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• In-depth behavioral and technical interviews to evaluate skills and experience
• Final interview with the CMO or another senior leader to discuss the role and company culture

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Technical proficiency in marketing automation, email marketing, and paid media
• Understanding of GDPR and data privacy regulations
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your achievements in marketing operations, email marketing, and paid media campaigns
• Demonstrate your understanding of the company's mission and values in your application materials
• Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments

ATS Keywords: Marketing Operations, Marketing Automation, Email Marketing, Paid Media, Lead Management, SEO, Marketing Technology, Team Leadership, ABM

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and technical proficiency in marketing operations.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Paid media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Marketing analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The ideal candidate will have experience with a variety of marketing tools and technologies, with a focus on marketing automation, email marketing, and paid media platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centric approach
• Integrity and transparency
• Diversity, equity, and inclusion

Work Style:

• Dynamic and fast-paced work environment
• Focus on results and impact
• Data-driven decision-making
• Strong emphasis on collaboration and communication
• Flexible and adaptable to change

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you have strong leadership and team management skills?
• Are you comfortable working with a variety of marketing tools and technologies?
• Do you align with the company's values and cultural principles?

ASSUMPTION: The ideal candidate will be a strong cultural fit, with a dynamic and adaptable work style, and a deep understanding of marketing operations, email marketing, and paid media strategies.

⚠️ Potential Challenges

• Managing a team remotely or in a hybrid work environment may present unique challenges
• Balancing the strategic and tactical aspects of marketing operations may require strong time management and prioritization skills
• Keeping up with the latest marketing technologies and trends may demand continuous learning and adaptation
• Working with external agencies and vendors may require strong communication and project management skills

ASSUMPTION: The ideal candidate will be proactive, adaptable, and capable of overcoming challenges in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Compared to a traditional marketing manager role, this position focuses more on the operational aspects of marketing, requiring strong leadership and team management skills
• Compared to a marketing technology specialist role, this position has a broader scope, encompassing email marketing, paid media, and lead management
• Compared to a marketing data analyst role, this position requires a stronger focus on strategic planning and team leadership

ASSUMPTION: This role combines elements of marketing management, marketing technology, and data analysis, making it unique within the marketing field.

📝 Sample Projects

• Developing and implementing a marketing automation strategy to improve lead capture and nurturing
• Optimizing paid media campaigns to maximize ROI and minimize wasteful spending
• Conducting a comprehensive audit of the marketing technology stack and recommending improvements
• Leading a team project to improve email deliverability and open rates through segmentation and personalization
• Collaborating with the content team to develop and execute an SEO strategy to improve organic search visibility

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the marketing operations role, requiring a combination of technical proficiency and leadership skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to marketing automation and email marketing, and how this role fits into that strategy?
• How does the company support the professional development and growth of its marketing operations team members?
• Can you provide an example of a successful marketing campaign that the company has executed, and what role did marketing operations play in that campaign?
• How does the company measure the success of its marketing operations efforts, and what key performance indicators (KPIs) does it track?
• Can you describe the company's approach to working with external agencies and vendors, and how this role will collaborate with them?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's marketing strategy, and their ability to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
• Research the company and its mission, values, and culture to demonstrate your alignment and enthusiasm
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.