Head of Marketing (Part Time / Contract)

📌 Core Information

🔹 Job Title: Head of Marketing (Part Time / Contract)

🔹 Company: SmartLogic

🔹 Location: Remote (with in-person meetings in Washington, DC)

🔹 Job Type: Part-Time, Contract

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote with in-person meetings

🚀 Job Overview

Key aspects of this role include:

• Developing and leading SmartLogic's marketing strategy
• Focusing on lead generation campaigns for mid-sized nonprofits and venture-backed startups
• Maintaining and evolving SmartLogic's digital presence
• Overseeing the development of marketing and sales enablement collateral
• Hiring and managing external collaborators and contractors as needed
• Tracking, analyzing, and reporting on campaign performance
• Ensuring consistency in messaging, voice, and positioning across all channels

ASSUMPTION: This role requires a strategic thinker with a strong background in B2B marketing, particularly in professional services or technology consulting. The ideal candidate will have a deep understanding of marketing strategies and tactics, as well as the ability to work independently and manage external resources.

📋 Key Responsibilities

✅ Own and lead SmartLogic’s marketing strategy and execution

✅ Plan and run lead generation campaigns aimed at our core ICPs (mid-sized nonprofits and venture-backed startups)

✅ Maintain and evolve our digital presence (website, social, email, content)

✅ Oversee the development of marketing and sales enablement collateral (e.g., decks, one-pagers, case studies)

✅ Hire and manage external collaborators and contractors as needed

✅ Track, analyze, and report on campaign performance

✅ Ensure consistency in messaging, voice, and positioning across all channels

ASSUMPTION: The successful candidate will be accountable for clear and trackable KPIs, such as qualified leads generated per month, website traffic and contact conversion rates, marketing-sourced pipeline and opportunities created, performance of campaigns across key digital channels, and brand visibility and engagement within our target markets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in B2B marketing, specifically within professional services or technology consulting

Required Skills:

• Demonstrated success in positioning, messaging, and campaign execution for custom software development firms or similar businesses

• Deep familiarity with audiences in the nonprofit and startup sectors
• Strong analytical and strategic skills, with an eye for storytelling and brand development
• Proficiency with relevant platforms and tools (e.g., HubSpot, GA4, Webflow, Ghost, LinkedIn)
• Excellent writing and communication skills
• Highly self-directed, results-oriented, and comfortable working independently

Preferred Skills:

• Experience with marketing automation and CRM systems
• Familiarity with A/B testing and optimization strategies
• Knowledge of marketing analytics and data visualization tools

ASSUMPTION: The ideal candidate will have a proven track record in driving strategic lead generation campaigns and elevating brand awareness for custom software development firms or similar businesses.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (full-time equivalent), commensurate with experience

Benefits:

• Flexible work arrangement (hourly or 1-2 days/week)
• Opportunity to work closely with the CEO and have significant influence over marketing direction

• Support and autonomy to bring in contractors and collaborators as needed

Working Hours: Flexible, with a time commitment of 1-2 days per week or hourly arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual compensation may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: SmartLogic operates in the IT Services and IT Consulting industry, focusing on custom web and mobile application development.

Company Size: SmartLogic is a small company with 11-50 employees, providing a collaborative and agile work environment.

Founded: SmartLogic was founded in 2005 and has since established itself as a trailblazer in custom application development.

Company Description:

• SmartLogic delivers innovative, scalable, and reliable solutions that empower businesses to achieve their goals and adapt to the ever-evolving digital landscape.
• The company specializes in custom app development, web and mobile application development, and offers expertise in various technologies such as Ruby on Rails, Elixir, and more.
• SmartLogic is known for its transparent communication and long-term partnerships, focusing on trust and collaboration for successful engagements.

Company Specialties:

• Custom app development
• Web and mobile application development
• Ruby on Rails
• Elixir
• Design
• iOS
• JavaScript
• Phoenix
• Android
• Responsive web apps
• React
• React Native
• DevOps
• Ansible
• Kubernetes
• Business logic applications
• Flutter
• And replatforming

Company Website: smartlogic.io

ASSUMPTION: SmartLogic's focus on custom application development and commitment to long-term partnerships make it an attractive option for job seekers looking to grow with a company and make a significant impact on its marketing efforts.

📊 Role Analysis

Career Level: This role is suitable for a seasoned marketing professional with 10+ years of experience in B2B marketing, seeking to lead and strategize marketing efforts for a growing company.

Reporting Structure: The Head of Marketing will report directly to the CEO and work closely with them to develop and execute marketing strategies that align with business development goals.

Work Arrangement: This is a part-time or contract role with a flexible time commitment of 1-2 days per week or an hourly arrangement. The role requires in-person meetings with the CEO in Washington, DC, typically once or twice per month.

Growth Opportunities:

• As SmartLogic continues to grow, there may be opportunities for the Head of Marketing to expand their team and take on additional responsibilities.
• The role offers the chance to work closely with the CEO, providing significant influence over marketing direction and the ability to bring in contractors and collaborators as needed.
• The successful candidate will have the opportunity to make a significant impact on SmartLogic's marketing efforts and help shape the company's brand and reputation.

ASSUMPTION: The part-time or contract nature of this role may appeal to experienced marketing professionals seeking a flexible work arrangement or those looking to transition into a full-time position as the company grows.

🌍 Location & Work Environment

Office Type: Remote with in-person meetings in Washington, DC

Office Location(s): WeWork, DC

Geographic Context:

• Washington, DC, is a vibrant and diverse city with a thriving tech industry, making it an ideal location for SmartLogic's in-person meetings.
• The DC area is home to many venture-backed startups and mid-sized nonprofits, providing ample opportunities for networking and collaboration.
• The region offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities.

Work Schedule: Flexible, with a time commitment of 1-2 days per week or an hourly arrangement. In-person meetings with the CEO are typically scheduled once or twice per month.

ASSUMPTION: The remote nature of this role, combined with the flexibility to work from home and the opportunity to collaborate with the CEO in-person, offers a unique blend of work-life balance and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the CEO
• In-depth interview with the CEO and other team members
• Final interview with the CEO
• Reference checks

Key Assessment Areas:

• Marketing strategy and execution
• Campaign planning and management
• Analytical and reporting skills
• Communication and collaboration skills
• Cultural fit and alignment with SmartLogic's values

Application Tips:

• Tailor your resume and cover letter to highlight your experience in B2B marketing, particularly in professional services or technology consulting.
• Demonstrate your understanding of SmartLogic's business and the specific challenges faced by mid-sized nonprofits and venture-backed startups.
• Showcase your ability to develop and execute strategic marketing campaigns that drive results.
• Prepare thoughtful questions about the role, the company, and the team to ask during the interview process.

ATS Keywords: B2B Marketing, Positioning, Messaging, Campaign Execution, Analytical Skills, Strategic Skills, Storytelling, Brand Development, Digital Presence, Lead Generation, Communication Skills, Self-Directed, Results-Oriented, Collaboration, Marketing Strategy, Performance Tracking

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit with SmartLogic's values and work environment.

🛠️ Tools & Technologies

• HubSpot
• GA4
• Webflow
• Ghost
• LinkedIn
• Other relevant marketing platforms and tools (e.g., marketing automation, CRM, analytics, data visualization)

ASSUMPTION: The successful candidate will have proficiency with relevant marketing platforms and tools, as well as the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Collaboration
• Innovation
• Reliability
• Long-term partnerships

Work Style:

• Self-directed and results-oriented
• Strong analytical and strategic skills
• Excellent communication and storytelling abilities
• Ability to work independently and manage external resources
• Comfortable with a flexible work arrangement (hourly or 1-2 days/week)

Self-Assessment Questions:

• Do I have a proven track record in driving strategic lead generation campaigns for custom software development firms or similar businesses?
• Am I comfortable working independently and managing external resources?
• Do I thrive in a collaborative and agile work environment?
• Am I able to develop and execute marketing strategies that align with business development goals?
• Do I possess strong analytical and strategic skills, with an eye for storytelling and brand development?

ASSUMPTION: SmartLogic values transparency, collaboration, and long-term partnerships. The ideal candidate will be self-directed, results-oriented, and comfortable working independently, while also thriving in a collaborative and agile work environment.

⚠️ Potential Challenges

• The part-time or contract nature of this role may require the successful candidate to manage their time effectively and balance multiple priorities.
• The role may involve working with external collaborators and contractors, requiring strong project management and communication skills.
• The successful candidate may need to adapt to a flexible work arrangement (hourly or 1-2 days/week) and adjust their schedule as needed.
• The role may require occasional travel to Washington, DC, for in-person meetings with the CEO.

ASSUMPTION: The successful candidate will be able to overcome these challenges and thrive in a dynamic and flexible work environment.

📈 Similar Roles Comparison

• This role differs from other marketing positions in that it offers a flexible work arrangement (hourly or 1-2 days/week) and the opportunity to work closely with the CEO to develop and execute marketing strategies.
• The focus on mid-sized nonprofits and venture-backed startups provides a unique challenge and opportunity for the successful candidate to make a significant impact on SmartLogic's marketing efforts.
• As a part-time or contract role, this position may serve as a stepping stone to a full-time position as the company grows and expands its marketing team.

ASSUMPTION: The unique aspects of this role, combined with SmartLogic's commitment to long-term partnerships and collaboration, make it an attractive opportunity for experienced marketing professionals seeking a flexible work arrangement or those looking to transition into a full-time position as the company grows.

📝 Sample Projects

• Developing and executing a targeted lead generation campaign for mid-sized nonprofits, focusing on digital advertising, content marketing, and email marketing strategies.
• Creating and optimizing a new website for SmartLogic, showcasing the company's expertise in custom application development and highlighting its commitment to long-term partnerships and collaboration.
• Producing a series of case studies and success stories, demonstrating SmartLogic's ability to deliver innovative, scalable, and reliable solutions for its clients.

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges the successful candidate may face in this role, from strategic planning and execution to creative problem-solving and collaboration with external resources.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for marketing and how this role fits into that strategy?
• How does the CEO envision this role evolving as the company grows and expands its marketing team?
• What are the key priorities for the first 90 days in this role, and how will success be measured?
• How does SmartLogic support the professional development and growth of its marketing team members?
• What is the company's approach to working with external collaborators and contractors, and how can I best manage these relationships to ensure success?

ASSUMPTION: These questions are designed to help the candidate better understand the company's long-term vision, the role's priorities and expectations, and the resources available to support their success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in B2B marketing, particularly in professional services or technology consulting, and your understanding of SmartLogic's business and target markets.
• Prepare thoughtful questions about the role, the company, and the team to ask during the interview process.
• Follow up with the CEO one week after submitting your application to express your interest in the role and reiterate your qualifications.
• If selected for an interview, be prepared to discuss your marketing strategy and execution experience, as well as your ability to work independently and manage external resources.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.