Head of Marketing (Part Time / Contract)

📌 Core Information

🔹 Job Title: Head of Marketing (Part Time / Contract)

🔹 Company: SmartLogic

🔹 Location: Washington, District of Columbia, United States (Remote, with monthly in-person meetings)

🔹 Job Type: Part-Time, Contract

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (with in-person meetings)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading SmartLogic’s marketing strategy
• Generating qualified leads within two core ICPs: mid-sized nonprofits and series A/B venture-backed startups
• Maintaining and evolving SmartLogic’s digital presence
• Overseeing the development of marketing and sales enablement collateral
• Hiring and managing external collaborators and contractors as needed
• Tracking, analyzing, and reporting on campaign performance

ASSUMPTION: This role requires a strategic, self-directed marketer with a strong background in B2B marketing and a deep understanding of the nonprofit and startup sectors.

📋 Key Responsibilities

✅ Own and lead SmartLogic’s marketing strategy and execution

✅ Plan and run lead generation campaigns aimed at core ICPs

✅ Maintain and evolve SmartLogic’s digital presence

✅ Oversee the development of marketing and sales enablement collateral

✅ Hire and manage external collaborators and contractors as needed

✅ Track, analyze, and report on campaign performance

✅ Ensure consistency in messaging, voice, and positioning across all channels

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and the ability to manage external resources.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in B2B marketing, specifically within professional services or technology consulting

Required Skills:

• Proven success in positioning, messaging, and campaign execution for custom software development firms
• Deep familiarity with audiences in the nonprofit and startup sectors
• Strong analytical and strategic skills
• Proficiency with relevant platforms and tools (e.g., HubSpot, GA4, Webflow, Ghost, LinkedIn)
• Excellent writing and communication skills
• Highly self-directed, results-oriented, and comfortable working independently

Preferred Skills:

• Experience with marketing automation and CRM systems
• Familiarity with A/B testing and optimization
• Knowledge of the IT services and IT consulting industry

ASSUMPTION: Candidates with experience in marketing for custom software development firms or similar businesses will have a strong foundation for success in this role.

💰 Compensation & Benefits

Salary Range: $80 - $120 per hour (or equivalent retainer-based compensation)

Benefits:

• Flexible work arrangement
• Opportunity to work with a well-established and respected company
• Exposure to a diverse range of clients and industries

Working Hours: Flexible (hourly or 1-2 days/week)

ASSUMPTION: The salary range is based on industry standards for part-time, contract marketing roles with 10+ years of experience and the required skills.

📌 Applicant Insights

🔍 Company Context

Industry: SmartLogic operates in the IT Services and IT Consulting industry, focusing on custom web and mobile application development.

Company Size: 11-50 employees. This size allows for a more agile and collaborative work environment, with opportunities for significant influence over marketing direction.

Founded: 2005. SmartLogic has a well-established reputation and a track record of working with world-class organizations.

Company Description:

• SmartLogic is an established custom software consultancy that has been building reliable, scalable web and mobile applications for clients since 2005.
• They have worked with world-class organizations like World Central Kitchen, eMed, Simplebet, Leafly, and GroupOn.
• SmartLogic is widely respected in the developer community as the creators of the long-running and widely downloaded Elixir Wizards podcast.

Company Specialties:

• Custom app development
• Web and mobile application development
• Ruby on Rails
• Design
• iOS
• JavaScript
• Phoenix
• Elixir
• Android
• Responsive web apps
• React
• React Native
• DevOps
• Ansible
• Kubernetes
• Business logic applications
• Flutter
• And replatforming

Company Website: smartlogic.io

ASSUMPTION: SmartLogic’s established reputation and diverse client base provide a strong foundation for growth and success in this role.

📊 Role Analysis

Career Level: Senior Marketing Role

Reporting Structure: Reports directly to the CEO, with significant influence over marketing direction and the support and autonomy to bring in contractors and collaborators as needed.

Work Arrangement: Flexible (hourly or 1-2 days/week), with monthly in-person meetings in DC.

Growth Opportunities:

• Potential to grow with the company as it expands its client base and services
• Opportunity to build and lead a marketing team as the company scales
• Chance to gain experience in a variety of marketing disciplines and industries

ASSUMPTION: This role offers significant growth potential as SmartLogic continues to expand and solidify its position in the market.

🌍 Location & Work Environment

Office Type: Remote, with monthly in-person meetings at a WeWork in DC or Baltimore

Office Location(s): Washington, DC; Baltimore, MD

Geographic Context:

• Washington, DC: A vibrant, multicultural city with a thriving tech scene and numerous networking opportunities
• Baltimore, MD: A historic city with a growing tech industry and a lower cost of living than DC

Work Schedule: Flexible, with the ability to work from home or a co-working space

ASSUMPTION: The remote work arrangement with monthly in-person meetings offers a good balance between flexibility and face-to-face interaction with the team.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the CEO
• In-depth interview with the CEO to discuss marketing strategy and approach
• Follow-up conversation to address any remaining questions and make a final decision

Key Assessment Areas:

• Marketing strategy and approach
• Understanding of SmartLogic’s target markets and clients
• Communication and presentation skills
• Cultural fit and alignment with SmartLogic’s values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, particularly in professional services or technology consulting
• Prepare a portfolio or case studies showcasing your success in positioning, messaging, and campaign execution for custom software development firms
• Be ready to discuss your approach to marketing for mid-sized nonprofits and series A/B venture-backed startups

ATS Keywords: B2B Marketing, Positioning, Messaging, Campaign Execution, Analytical Skills, Strategic Skills, Storytelling, Brand Development, Digital Presence, Lead Generation, Communication Skills, Self-Directed, Results-Oriented, Collaboration, Marketing Strategy, Performance Tracking

ASSUMPTION: The interview process will focus on assessing the candidate’s strategic thinking, marketing expertise, and cultural fit with SmartLogic.

🛠️ Tools & Technologies

• HubSpot
• GA4
• Webflow
• Ghost
• LinkedIn

ASSUMPTION: Proficiency with these tools is preferred but not required. Candidates should be willing to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Collaboration
• Expertise
• Reliability
• Innovation

Work Style:

• Self-directed and results-oriented
• Collaborative and team-focused
• Adaptable and open to feedback
• Strategic and forward-thinking

Self-Assessment Questions:

• Do you thrive in a self-directed, results-oriented environment?
• Are you comfortable working collaboratively and taking feedback from a variety of sources?
• Do you have a strategic mindset and the ability to think critically about marketing challenges?

ASSUMPTION: Candidates who align with SmartLogic’s values and work style will be well-suited to this role and the company’s culture.

⚠️ Potential Challenges

• Balancing strategic thinking with hands-on execution
• Managing external collaborators and contractors
• Adapting to the unique needs and preferences of mid-sized nonprofits and series A/B venture-backed startups
• Ensuring consistency in messaging, voice, and positioning across all channels

ASSUMPTION: These challenges can be overcome with strong project management skills, clear communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Unlike traditional in-house marketing roles, this position offers the flexibility of a part-time or contract arrangement
• Compared to agency roles, this position provides the opportunity to work closely with a single client and have a significant impact on their marketing strategy
• Career path comparison: This role can serve as a stepping stone to a full-time, in-house marketing role or a more senior agency position

ASSUMPTION: Candidates should consider their preferences for flexibility, client focus, and career growth when comparing this role to similar positions.

📝 Sample Projects

• Developing and executing a targeted lead generation campaign for mid-sized nonprofits
• Creating and optimizing SmartLogic’s website and digital presence
• Producing case studies and other marketing collateral to showcase SmartLogic’s expertise and success

ASSUMPTION: These sample projects illustrate the range of responsibilities and the need for a well-rounded marketing skill set in this role.

❓ Key Questions to Ask During Interview

• What are the biggest marketing challenges facing SmartLogic in the next 6-12 months?
• How does the CEO envision this role evolving as the company grows?
• What is the company’s approach to working with external collaborators and contractors?
• How does SmartLogic support the professional development and growth of its employees?
• What is the company’s long-term vision for its marketing efforts, and how does this role fit into that vision?

ASSUMPTION: These questions will help candidates better understand the company’s goals, culture, and expectations for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, particularly in professional services or technology consulting
• Prepare a portfolio or case studies showcasing your success in positioning, messaging, and campaign execution for custom software development firms
• Be ready to discuss your approach to marketing for mid-sized nonprofits and series A/B venture-backed startups
• Follow up with the CEO one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.