Head of Marketing - Provider 1st

📌 Core Information

🔹 Job Title: Head of Marketing - Provider 1st

🔹 Company: Advantmed

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: August 7, 2025

🔹 Experience Level: 6+ years (Mid-Senior)

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Building and leading the marketing function from scratch
• Driving brand growth, lead generation, and market positioning
• Collaborating with cross-functional teams to fuel Provider1st’s growth
• Balancing strategic planning with tactical execution

ASSUMPTION: This role requires a strategic mindset with a hands-on approach, as it involves both planning and execution.

📋 Key Responsibilities

✅ Define and execute a marketing strategy aligned with revenue targets and growth goals

✅ Establish clear messaging and value proposition for core offerings

✅ Define and refine Ideal Customer Profiles (ICPs) and buyer personas

✅ Launch and optimize multi-channel campaigns (email, LinkedIn, webinars)

✅ Create sales collateral: one-pagers, case studies, pitch decks, and objection-handling sheets

✅ Identify and lead industry conference presence

✅ Track and report on marketing-attributed pipeline and closed-won deals

✅ Develop a strong content engine: blog posts, LinkedIn posts, newsletters, white papers

✅ Create case studies and co-marketing opportunities with clients

✅ Develop nurture programs to drive retention and referrals

ASSUMPTION: This role requires a mix of strategic thinking and tactical execution, with a strong focus on driving results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6+ years of marketing experience, with at least 2 years in a leadership role

Required Skills:

• Proven success designing and executing integrated marketing campaigns
• Hands-on experience with marketing automation, CRM, and content platforms
• Strong writing and storytelling skills, especially for healthcare audiences
• Data-driven mindset and experience with performance marketing metrics
• Ability to move between strategic planning and tactical execution seamlessly

Preferred Skills:

• Experience working in the Release of Information (ROI) space or with healthcare providers
• Familiarity with HIPAA, compliance-based marketing, and payer/provider dynamics
• Event marketing or field marketing experience for healthcare conferences

ASSUMPTION: While industry-specific experience is a plus, a strong marketing background with a willingness to learn the healthcare landscape is more important.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a mid-senior marketing role in the US)

Benefits:

• Health benefits
• PTO
• Growth opportunities

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior marketing role in the US. Final compensation will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advantmed operates in the healthcare industry, focusing on improving healthcare systems by ensuring appropriate, quality care and eliminating unnecessary costs.

Company Size: Advantmed is a mid-sized company with 1,001-5,000 employees, providing a collaborative, mission-driven culture.

Founded: 2005, with a mission to help health plans and providers thrive under value-based care.

Company Description:

• Advantmed offers a suite of capabilities tailored to the unique needs of clients, including risk adjustment analytics, medical record retrieval, and provider education.
• The company aims to help health plans and providers succeed in value-based care models.
• Advantmed is committed to improving the healthcare system by ensuring appropriate, quality care and eliminating unnecessary costs.

Company Specialties:

• Risk adjustment
• Quality improvement
• Medical record review
• Medical record coding
• Health assessments
• Risk adjustment analytics

Company Website: http://www.advantmed.com

ASSUMPTION: Advantmed's focus on value-based care and improving the healthcare system creates an environment where applicants can make a significant impact.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Head of Marketing reports directly to the VP, Provider Solutions.

Work Arrangement: This role is remote, with a flexible work environment.

Growth Opportunities:

• As the first dedicated marketing leader, there's ample opportunity to shape the marketing function and grow with the company.
• Provider1st is a rapidly scaling startup, offering growth opportunities as the company expands.

ASSUMPTION: This role offers significant growth potential, as the marketing function is being built from the ground up.

🌍 Location & Work Environment

Office Type: Remote (100% remote)

Office Location(s): United States (Remote)

Geographic Context:

• The remote nature of this role allows for flexibility in location within the United States.
• Advantmed is headquartered in Irvine, California, with a collaborative, mission-driven culture.

Work Schedule: Full-time (40 hours/week), with a flexible, remote-first work environment.

ASSUMPTION: The remote nature of this role allows for a better work-life balance and the ability to attract top talent from across the United States.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager (VP, Provider Solutions)
• Detailed marketing strategy discussion and case study presentation
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and execution
• Communication and presentation skills
• Cultural fit and alignment with company values
• Problem-solving and adaptability

Application Tips:

• Highlight your marketing strategy and execution experience, with a focus on driving results.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare a case study or marketing plan to showcase your strategic thinking and execution capabilities.

ATS Keywords: Marketing Strategy, Brand Growth, Lead Generation, Market Positioning, Integrated Marketing Campaigns, Content Creation, Data-Driven Mindset, Healthcare B2B, SaaS, Storytelling, Marketing Automation, CRM, Performance Marketing, Event Marketing, Compliance-Based Marketing, Buyer Personas

ASSUMPTION: The interview process will focus on assessing the candidate's marketing strategy, execution, and cultural fit, with a strong emphasis on driving results.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Content creation and management tools (e.g., WordPress, Google Docs)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies used will depend on the company's existing tech stack and the candidate's preferences and expertise.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Focused on improving the healthcare system
• Collaborative: Working together to achieve common goals
• Adaptable: Embracing change and continuous learning

Work Style:

• Strategic: Balancing big-picture thinking with tactical execution
• Adaptable: Embracing change and continuous learning
• Collaborative: Working closely with cross-functional teams

Self-Assessment Questions:

• How do you balance strategic planning with tactical execution in your marketing approach?
• How have you adapted your marketing strategies to changing market conditions or company priorities?
• How do you collaborate with cross-functional teams to drive marketing success?

ASSUMPTION: Candidates who align with Advantmed's mission-driven, collaborative, and adaptable culture will thrive in this role.

⚠️ Potential Challenges

• Building a marketing function from scratch requires strong organizational skills and the ability to prioritize effectively.
• Working in the healthcare industry may require learning new regulations and compliance requirements.
• The remote nature of this role may present communication and collaboration challenges that need to be managed proactively.
• As the first dedicated marketing leader, there may be competing priorities and expectations from various stakeholders.

ASSUMPTION: By being proactive, adaptable, and focused on driving results, candidates can overcome these potential challenges and succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role requires a balance of strategic planning and tactical execution, with a strong focus on driving results.
• While the role is in the healthcare industry, the core marketing skills required are transferable from other industries.
• As the first dedicated marketing leader, this role offers significant growth opportunities as the company expands.

ASSUMPTION: Candidates with a strong marketing background and a willingness to learn the healthcare landscape will find this role to be an excellent fit for their career growth.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch in the healthcare space
• Creating a content marketing strategy that drives brand awareness and lead generation
• Building and executing a multi-channel campaign to support a major company initiative

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to balance strategic planning with tactical execution in a healthcare context.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy, and how can I contribute to its success?
• What are the biggest marketing challenges facing the company, and how can I address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company collaborate with cross-functional teams to drive marketing success?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role and their commitment to driving marketing success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing strategy and execution experience
• Prepare a case study or marketing plan to showcase your strategic thinking and execution capabilities
• Follow up with the hiring manager (VP, Provider Solutions) within one week of application submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.