📌 Core Information
🔹 Job Title: Head of Marketing - Robotics Startup
🔹 Company: Cherry Ventures
🔹 Location: U.S. East Coast
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading global marketing strategy with a focus on U.S. market growth
- Driving multi-channel demand generation and analyzing campaign data
- Refining brand positioning, messaging, and ensuring brand consistency
- Collaborating with sales to build and nurture the pipeline
- Enabling and supporting the Swiss marketing team and laying the foundation for international growth
ASSUMPTION: This role requires a strategic and hands-on approach, with a strong focus on driving demand generation and refining brand messaging for key industrial buyer personas.
📋 Key Responsibilities
✅ Develop and lead a global marketing strategy, with a focus on U.S. market growth
✅ Drive multi-channel demand generation (digital, events, partnerships) and analyze campaign data to improve marketing ROI and performance
✅ Refine brand positioning and messaging for key industrial buyer personas and define strategic narratives for executives and stakeholders
✅ Ensure consistency in brand identity across all touchpoints
✅ Collaborate with sales to build and nurture the pipeline
✅ Enable and support the Swiss marketing team and lay the foundation for a growing international marketing team
ASSUMPTION: The role involves a mix of strategic planning, campaign execution, and team collaboration, with a strong focus on driving growth in the U.S. market.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of B2B marketing experience, ideally in deeptech or industrial tech, with success in early-stage, fast-paced environments
Required Skills:
- Proven ability to develop and execute marketing strategies
- Strong demand generation skills across digital and offline channels
- Excellent communication and collaboration skills across remote teams
- Entrepreneurial mindset with a self-driven approach
- Bonus: Experience in industrial U.S. markets
Preferred Skills:
- Experience with HubSpot or similar marketing automation platforms
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong background in B2B marketing, with a proven track record in early-stage environments and a solid understanding of deeptech or industrial tech markets.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for similar roles in the U.S. East Coast)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and holiday policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the U.S. East Coast, with benefits packages varying by company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Venture Capital
Company Size: 11-50 employees (Small to Medium-sized Enterprise)
Founded: 2012
Company Description:
- Cherry Ventures is a European early-stage venture firm backing founders who are poised to solve critical issues in society, environment, and business
- With offices in Berlin, London, and Stockholm, Cherry Ventures has led the early-stage rounds of companies like FlixBus, Auto1, Forto, Tacto, Qualifyze, Juni, Moss, Carbo Culture, and more
- The company values diversity and is an equal opportunity employer
Company Specialties:
- Early-stage venture capital
- Backing founders in impact, sustainability, and enterprise sectors
- Building the next wave of European tech
Company Website: http://www.cherry.vc
ASSUMPTION: Cherry Ventures is a well-established venture capital firm with a strong track record of backing successful European startups and a commitment to diversity and inclusion.
📊 Role Analysis
Career Level: Senior-level, first marketing hire in the U.S.
Reporting Structure: This role reports directly to the CEO and works closely with the Swiss marketing team and sales department
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- As the first marketing hire in the U.S., this role offers significant growth potential as the company expands its international presence
- Opportunities to shape the brand and go-to-market strategy for a pioneering robotics company
- Potential to build and lead a growing international marketing team
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on the company's international expansion and brand development.
🌍 Location & Work Environment
Office Type: On-site, with flexible remote work arrangements
Office Location(s): U.S. East Coast (specific location not specified)
Geographic Context:
- The U.S. East Coast is home to a vibrant tech industry and a large concentration of potential customers for Voliro's robotics solutions
- The region offers a diverse talent pool and strong networking opportunities
- Voliro's headquarters in Zurich provides a European base for international operations
Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The U.S. East Coast location provides an ideal base for driving U.S. market growth, with a strong talent pool and vibrant tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the CEO and/or other team members
- Final interview with the CEO and/or other stakeholders
Key Assessment Areas:
- Marketing strategy and execution
- Brand positioning and messaging
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of Voliro's unique value proposition and market potential
- Prepare thoughtful questions about the company, team, and role to ask during the interview
ATS Keywords: B2B Marketing, Deeptech, Industrial Tech, Demand Generation, Brand Storytelling, Campaign Execution, Data Analysis, Brand Positioning, Messaging, Collaboration, Sales Support, Team Growth, Communication, Entrepreneurial Mindset, U.S. Market Experience
ASSUMPTION: The application process will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit, with a strong emphasis on relevant experience in B2B marketing and deeptech or industrial tech industries.
🛠️ Tools & Technologies
- HubSpot (or similar marketing automation platforms)
- LinkedIn Ads
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role will depend on the company's existing tech stack and may include marketing automation platforms, CRM software, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Founders first: Cherry Ventures prioritizes the success of its portfolio companies and their founders
- For companies that last: The firm invests in companies with long-term growth potential and a positive impact on society, environment, and business
- Collaborative: Cherry Ventures fosters a collaborative and inclusive work environment
Work Style:
- Entrepreneurial: Candidates should have a self-driven and innovative approach to marketing
- Collaborative: Strong communication and teamwork skills are essential for working with remote teams and stakeholders
- Adaptable: The role requires flexibility and adaptability in a fast-paced, early-stage environment
Self-Assessment Questions:
- Do you have experience in B2B marketing, with a focus on deeptech or industrial tech industries?
- Can you demonstrate success in early-stage, fast-paced environments?
- Are you comfortable working remotely and collaborating with international teams?
- Do you share Cherry Ventures' commitment to backing founders who are poised to solve critical issues in society, environment, and business?
ASSUMPTION: Candidates should assess their fit with Cherry Ventures' company values and work style, with a strong emphasis on relevant marketing experience, entrepreneurial mindset, and adaptability in a fast-paced environment.
⚠️ Potential Challenges
- Driving U.S. market growth in a competitive robotics industry
- Refining brand positioning and messaging for key industrial buyer personas
- Collaborating effectively with remote teams and stakeholders across time zones
- Managing a growing international marketing team and laying the foundation for future expansion
ASSUMPTION: This role presents several challenges, including driving U.S. market growth, refining brand positioning, and managing international teams, but offers significant growth opportunities for the right candidate.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on driving U.S. market growth for a pioneering robotics startup, with a strong emphasis on brand storytelling and demand generation
- Industry-specific context: The robotics industry is a rapidly growing and competitive market, with a strong focus on innovation and customer value
- Career path comparison: This role offers significant growth potential, with the opportunity to shape the brand and go-to-market strategy for a pioneering robotics company and build a growing international marketing team
ASSUMPTION: This role is unique in its focus on driving U.S. market growth for a pioneering robotics startup, with significant growth potential and a strong emphasis on brand storytelling and demand generation.
📝 Sample Projects
- Developing and executing a multi-channel demand generation campaign to drive U.S. market growth
- Refining brand positioning and messaging for key industrial buyer personas, with a focus on Voliro's unique value proposition
- Collaborating with the sales team to build and nurture the pipeline, with a focus on generating high-quality leads
ASSUMPTION: Sample projects for this role may include demand generation campaigns, brand positioning and messaging refinement, and collaboration with the sales team to drive pipeline growth.
❓ Key Questions to Ask During Interview
- What are the key priorities for driving U.S. market growth in the first 90 days?
- How does Voliro differentiate itself from competitors in the robotics industry?
- What is the company's approach to international expansion, and how does this role fit into that strategy?
- What are the key challenges facing the robotics industry, and how can this role address them?
- What is the company's long-term vision for the marketing team, and how does this role contribute to that vision?
ASSUMPTION: Candidates should ask thoughtful questions about the company's growth strategy, market differentiation, and long-term vision for the marketing team to demonstrate their interest and engagement in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare thoughtful questions about the company, team, and role to ask during the interview
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
