Head of Marketing Schwerpunkt Amazon Marketplace(m/w/d)

📌 Core Information

🔹 Job Title: Head of Marketing Schwerpunkt Amazon Marketplace (m/w/d)

🔹 Company: Eberlein und Kunz GbR

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Retail

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational leadership of the Amazon business
• Development and implementation of innovative growth strategies
• Team leadership and development of marketing and marketplace specialists
• Optimization of account performance and enhancement of product listings

ASSUMPTION: This role requires a high level of expertise in Amazon marketing and marketplace management, as well as strong leadership and project management skills.

📋 Key Responsibilities

✅ Lead and develop a team of marketing and marketplace specialists

✅ Develop and implement a strategic marketing plan for the Amazon business

✅ Monitor and optimize account performance, ensuring compliance with Amazon guidelines

✅ Create and optimize product listings, including text, images, brand, and A+ content

✅ Collaborate with category management to develop and launch new products and brands

✅ Build efficient processes to resolve Amazon support cases, ASIN rejections, listing suspensions, and account and inventory issues

✅ Develop and manage Amazon Advertising campaigns (Sponsored Ads, Promotions, product launch strategies)

✅ Monitor and analyze key performance indicators (KPIs), conversion rates, and sales trends to drive data-driven optimizations

✅ Ensure optimal customer experience and monitor customer reviews (Voice of Customer)

ASSUMPTION: This role involves a high degree of responsibility and requires strong analytical, communication, and problem-solving skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or Business Administration with a focus on Marketing

Experience: 5-10 years of experience in Amazon marketing, E-Commerce, or marketplace management

Required Skills:

• Proven leadership experience in managing interdisciplinary teams
• Expertise in Amazon marketplace mechanisms (Buy Box, FBA/FBM, Seller Central, Brand Registry)
• Deep understanding of Amazon algorithms, SEO, PPC, account health, compliance, and IDQ
• Strong project management skills, including campaign coordination and stakeholder management
• Experience in managing performance marketing campaigns on Amazon
• Analytical thinking and data-driven decision-making
• Excellent communication and negotiation skills

Preferred Skills:

• Experience in the FMCG or book industries
• Fluency in German and English

ASSUMPTION: Candidates should have a strong background in Amazon marketing and a proven track record in leading teams to drive growth and success.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for a role of this level and location)

Benefits:

• Competitive salary
• Flexible working hours with a start window between 6 and 10 AM
• Mobile working (remote) on 2 of 5 days per week
• Employee discounts on all products from the company's portfolio
• Job ticket subsidy
• Over 1,500 offers through the Corporate Benefits partner
• And many more benefits!

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically focused on E-Commerce and the Amazon marketplace

Company Size: 51-200 employees (according to LinkedIn)

Founded: 2013

Company Description:

• Eberlein und Kunz GbR is a leading E-Commerce company based in Berlin, Germany
• The company specializes in selling over 6,000 products from 300 brands across various categories, including food, natural products, cosmetics, household items, and books
• Eberlein und Kunz GbR is one of the top 30 Amazon sellers in Germany and has a team of 80 specialists

Company Specialties:

• E-Commerce
• Wholesale
• Brand building
• Natural products
• Logistics
• Retail
• Manuka honey
• Amazon

Company Website: https://www.eberleinkunz.de

ASSUMPTION: Eberlein und Kunz GbR is a well-established company with a strong presence in the E-Commerce industry, focusing on the Amazon marketplace.

📊 Role Analysis

Career Level: Mid to senior-level management position

Reporting Structure: This role reports directly to the management team and is responsible for leading a team of marketing and marketplace specialists

Work Arrangement: Hybrid, with 3 office days per week and 2 remote workdays

Growth Opportunities:

• Potential to grow and develop the Amazon business, leading to increased responsibility and career advancement
• Opportunities to collaborate with and learn from other departments, such as category management and customer service
• Chance to work on high-impact projects that drive business growth and success

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Berlin

Office Location(s): Wollenberger Straße 4 a-d, Berlin, 13053, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
• Berlin is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The work environment at Eberlein und Kunz GbR is dynamic and collaborative, with a strong focus on performance and results.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the hiring manager and team members
• Final interview with the management team

Key Assessment Areas:

• Amazon marketplace expertise
• Leadership and team management skills
• Analytical and problem-solving abilities
• Communication and negotiation skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Amazon marketplace and its mechanisms
• Prepare examples of your past achievements and how they relate to the key responsibilities of this role
• Research the company and be prepared to discuss how your values and career goals align with theirs

ATS Keywords: Amazon, Marketing, E-Commerce, Marketplace Management, Leadership, Team Management, Project Management, Performance Marketing, Analytical Thinking, Customer Service, Problem Solving, Content Optimization, Brand Building, Data-Driven Decision Making, Communication Skills, Negotiation Skills

ASSUMPTION: The application process at Eberlein und Kunz GbR is competitive, and candidates should be prepared to demonstrate their expertise and fit for the role through a series of interviews and assessments.

🛠️ Tools & Technologies

• Amazon Seller Central
• Amazon Advertising Platform
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Amazon Business Reports)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies required for this role are primarily focused on the Amazon marketplace and may vary depending on the specific needs of the business.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Performance-driven
• Collaboration and teamwork
• Innovation and continuous improvement
• Integrity and respect

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and accountable

Self-Assessment Questions:

• Do you have a proven track record of success in Amazon marketing and marketplace management?
• Are you an effective leader and team manager, with the ability to inspire and motivate your team?
• Do you thrive in a dynamic, fast-paced environment and enjoy working collaboratively with others to achieve results?

ASSUMPTION: Eberlein und Kunz GbR values candidates who are passionate about the Amazon marketplace, have strong leadership skills, and are committed to driving business growth and success.

⚠️ Potential Challenges

• The competitive nature of the Amazon marketplace requires constant adaptation and innovation
• The role involves managing a diverse team with varying skill sets and backgrounds
• The hybrid work arrangement may present challenges in terms of communication and collaboration
• The role requires a strong understanding of the Amazon marketplace and its ever-changing algorithms and mechanisms

ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for growth and success for the right candidate.

📈 Similar Roles Comparison

• This role is unique in its focus on the Amazon marketplace and requires a high level of expertise in Amazon marketing and marketplace management
• Compared to other marketing roles, this position places a greater emphasis on understanding and optimizing Amazon's algorithms and mechanisms
• Career progression in this role may involve moving into a more senior leadership position or exploring opportunities in other areas of the business

ASSUMPTION: This role is well-suited for candidates with a strong background in Amazon marketing and a passion for driving business growth and success in the E-Commerce industry.

📝 Sample Projects

• Developing and implementing a strategic marketing plan to drive growth and increase market share on the Amazon marketplace
• Optimizing product listings and enhancing brand content to improve visibility and conversion rates
• Launching new products and brands on the Amazon marketplace, including managing the product launch strategy and advertising campaigns

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities associated with this role and may vary depending on the specific needs of the business.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the Amazon business and the key priorities for growth and success?
• How does the team structure and reporting lines support the effective management of the Amazon business?
• What is the company culture like, and how does it support the success of the Amazon business?
• What opportunities are there for growth and development within the Amazon business and the company as a whole?
• How does the hybrid work arrangement support the needs of the team and the business?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements and how they relate to the key responsibilities of this role
• Research the company and be prepared to discuss how your values and career goals align with theirs
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.