Head of Marketing Schwerpunkt Amazon Marketplace(m/w/d)

📌 Core Information

🔹 Job Title: Head of Marketing (Schwerpunkt Amazon Marketplace)

🔹 Company: Eberlein und Kunz GbR

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Retail, E-commerce

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational leadership of the Amazon business
• Development of innovative growth strategies for the product portfolio
• Team leadership and development of marketing and marketplace specialists
• Optimization of account performance and enhancement of product listings

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive growth and optimize performance on the Amazon platform.

📋 Key Responsibilities

✅ Lead and develop a team of marketing and marketplace specialists

✅ Develop and implement a strategic marketing plan for the Amazon business

✅ Monitor and optimize account performance, ensuring compliance with Amazon's policies

✅ Manage and optimize product listings, including content and brand development

✅ Collaborate with category management to develop and launch new products and brands

✅ Manage Amazon Advertising campaigns and analyze performance data to drive decision-making

✅ Ensure excellent customer service and monitor customer reviews

ASSUMPTION: This role requires a strong understanding of Amazon's marketplace mechanisms and a data-driven approach to decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or Business with a focus on Marketing

Experience: 5-10 years of experience in Amazon marketing, e-commerce, or marketplace management

Required Skills:

• Proven leadership skills and experience managing teams
• Deep understanding of Amazon's marketplace mechanisms and policies
• Strong analytical skills and data-driven decision-making
• Excellent communication and stakeholder management skills
• Proven experience in performance marketing and campaign management
• Fluency in German (C1 level or above)

Preferred Skills:

• Experience with Amazon's Brand Registry program
• Fluency in English

ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (AI-estimated, based on experience level and industry standards)

Benefits:

• Flexible working hours
• Hybrid work arrangement (3 office days per week)
• Employee discounts on products
• Job ticket subsidy
• Corporate benefits program

Working Hours: Full-time (40 hours per week), with flexible start times between 6:00 AM and 10:00 AM

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. The final salary offer may vary depending on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, E-commerce

Company Size: 51-200 employees (according to LinkedIn)

Founded: 2013

Company Description:

• Eberlein und Kunz GbR is a leading E-commerce company and one of the top 30 Amazon sellers in Germany
• The company specializes in the sale of over 6,000 products from 300 brands across categories such as food, natural products, cosmetics, household items, and books
• With a team of 80 specialists, Eberlein und Kunz GbR focuses on brand building and logistics

Company Specialties:

• E-commerce
• Wholesale
• Brand building
• Natural products
• Logistics
• Retail
• Manuka honey
• and Amazon

Company Website: www.eberleinkunz.de

ASSUMPTION: Eberlein und Kunz GbR's focus on brand building and logistics sets it apart from other E-commerce companies and offers unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility for driving growth and optimizing performance on the Amazon platform

Reporting Structure: This role reports directly to the management team and has full responsibility for the Amazon business

Work Arrangement: Hybrid work arrangement with 3 office days per week, allowing for flexibility and work-life balance

Growth Opportunities:

• Potential to grow the Amazon business and expand the product portfolio
• Opportunities to develop and launch new brands and products in collaboration with category management
• Potential to take on additional responsibilities or lead other projects within the company

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern office space in Berlin

Office Location(s): Wollenberger Straße 4 a-d, Berlin, 13053, DE

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving tech and startup scene
• The office is located in the Wedding district, with easy access to public transportation
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities

Work Schedule: Full-time (40 hours per week), with flexible start times between 6:00 AM and 10:00 AM

ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• On-site interview with the hiring manager and team members
• Final interview with the management team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management skills
• Understanding of Amazon's marketplace mechanisms and policies
• Analytical skills and data-driven decision-making
• Communication and stakeholder management skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Amazon's marketplace mechanisms and policies in your application materials
• Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and communication skills
• Research Eberlein und Kunz GbR's company culture and values to ensure a good fit

ATS Keywords: Amazon Marketplace, E-commerce, Marketing Strategy, Team Leadership, Performance Optimization, Product Listing, Brand Development, Customer Service, Data-driven Decision Making

ASSUMPTION: Eberlein und Kunz GbR's hiring process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, leadership, and problem-solving abilities.

🛠️ Tools & Technologies

• Amazon Seller Central
• Amazon Advertising Platform
• SEO and listing optimization tools
• Performance marketing and analytics tools
• Project management and collaboration tools

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation and continuous improvement
• Collaboration and teamwork
• Accountability and results-driven
• Integrity and respect

Work Style:

• Data-driven and analytical
• Strategic and forward-thinking
• Collaborative and team-oriented
• Results-driven and accountable
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a data-driven and analytical work environment?
• Are you comfortable leading and managing a team of marketing and marketplace specialists?
• Do you have a strong understanding of Amazon's marketplace mechanisms and policies?
• Are you open to feedback and willing to adapt your approach based on changing circumstances?

ASSUMPTION: Eberlein und Kunz GbR values candidates who are data-driven, strategic, and collaborative, with a strong understanding of Amazon's marketplace mechanisms and a commitment to continuous improvement.

⚠️ Potential Challenges

• Managing a team of marketing and marketplace specialists with varying levels of experience and expertise
• Keeping up with Amazon's constantly evolving marketplace mechanisms and policies
• Balancing strategic planning and day-to-day operational tasks
• Ensuring compliance with Amazon's policies and guidelines while optimizing performance

ASSUMPTION: These challenges can be overcome with strong leadership, a data-driven approach, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or E-commerce Manager with a focus on Amazon Marketplace
• However, this role has a stronger focus on strategic planning and leadership, with full responsibility for the Amazon business
• Career progression may include taking on additional responsibilities or leading other projects within the company

ASSUMPTION: This role offers unique opportunities for growth and innovation, with a focus on driving the success of the Amazon business.

📝 Sample Projects

• Developing and implementing a strategic marketing plan for the Amazon business
• Optimizing product listings and enhancing brand development for key products
• Managing Amazon Advertising campaigns and analyzing performance data to drive decision-making

ASSUMPTION: These projects are representative of the types of initiatives the successful candidate will be expected to lead and manage.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall strategy and growth plans?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the Amazon business, and how can this role address them?
• How does the company foster a culture of innovation and continuous improvement?

ASSUMPTION: These questions are designed to assess the company's strategic vision, commitment to employee development, and approach to innovation and continuous improvement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and communication skills
• Research Eberlein und Kunz GbR's company culture and values to ensure a good fit
• Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.