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Head of Marketing Schwerpunkt Amazon Marketplace(m/w/d)

Eberlein und Kunz GbR
Full-time
On-site
Berlin, Berlin, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Head of Marketing (Schwerpunkt Amazon Marketplace)

πŸ”Ή Company: Eberlein und Kunz GbR

πŸ”Ή Location: Berlin, Germany

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Retail, E-commerce

πŸ”Ή Date Posted: June 26, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (3 office days per week)

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic and operational leadership of the Amazon business
  • Development of innovative growth strategies for the product portfolio
  • Team leadership and development of marketing and marketplace specialists
  • Optimization of account performance and enhancement of product listings

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive growth and optimize performance on the Amazon platform.

πŸ“‹ Key Responsibilities

βœ… Lead and develop a team of marketing and marketplace specialists

βœ… Develop and implement a strategic marketing plan for the Amazon business

βœ… Monitor and optimize account performance, ensuring compliance with Amazon's policies

βœ… Manage and optimize product listings, including content and brand development

βœ… Collaborate with category management to develop and launch new products and brands

βœ… Manage Amazon Advertising campaigns and analyze performance data to drive decision-making

βœ… Ensure excellent customer service and monitor customer reviews

ASSUMPTION: This role requires a strong understanding of Amazon's marketplace mechanisms and a data-driven approach to decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or Business with a focus on Marketing

Experience: 5-10 years of experience in Amazon marketing, e-commerce, or marketplace management

Required Skills:

  • Proven leadership skills and experience managing teams
  • Deep understanding of Amazon's marketplace mechanisms and policies
  • Strong analytical skills and data-driven decision-making
  • Excellent communication and stakeholder management skills
  • Proven experience in performance marketing and campaign management
  • Fluency in German (C1 level or above)

Preferred Skills:

  • Experience with Amazon's Brand Registry program
  • Fluency in English

ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.

πŸ’° Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (AI-estimated, based on experience level and industry standards)

Benefits:

  • Flexible working hours
  • Hybrid work arrangement (3 office days per week)
  • Employee discounts on products
  • Job ticket subsidy
  • Corporate benefits program

Working Hours: Full-time (40 hours per week), with flexible start times between 6:00 AM and 10:00 AM

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. The final salary offer may vary depending on the candidate's qualifications and the company's budget.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail, E-commerce

Company Size: 51-200 employees (according to LinkedIn)

Founded: 2013

Company Description:

  • Eberlein und Kunz GbR is a leading E-commerce company and one of the top 30 Amazon sellers in Germany
  • The company specializes in the sale of over 6,000 products from 300 brands across categories such as food, natural products, cosmetics, household items, and books
  • With a team of 80 specialists, Eberlein und Kunz GbR focuses on brand building and logistics

Company Specialties:

  • E-commerce
  • Wholesale
  • Brand building
  • Natural products
  • Logistics
  • Retail
  • Manuka honey
  • and Amazon

Company Website: www.eberleinkunz.de

ASSUMPTION: Eberlein und Kunz GbR's focus on brand building and logistics sets it apart from other E-commerce companies and offers unique opportunities for growth and innovation.

πŸ“Š Role Analysis

Career Level: Senior-level role with significant responsibility for driving growth and optimizing performance on the Amazon platform

Reporting Structure: This role reports directly to the management team and has full responsibility for the Amazon business

Work Arrangement: Hybrid work arrangement with 3 office days per week, allowing for flexibility and work-life balance

Growth Opportunities:

  • Potential to grow the Amazon business and expand the product portfolio
  • Opportunities to develop and launch new brands and products in collaboration with category management
  • Potential to take on additional responsibilities or lead other projects within the company

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern office space in Berlin

Office Location(s): Wollenberger Straße 4 a-d, Berlin, 13053, DE

Geographic Context:

  • Berlin is a vibrant and multicultural city with a thriving tech and startup scene
  • The office is located in the Wedding district, with easy access to public transportation
  • The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities

Work Schedule: Full-time (40 hours per week), with flexible start times between 6:00 AM and 10:00 AM

ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good work-life balance for employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with the HR department
  • On-site interview with the hiring manager and team members
  • Final interview with the management team

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Leadership and team management skills
  • Understanding of Amazon's marketplace mechanisms and policies
  • Analytical skills and data-driven decision-making
  • Communication and stakeholder management skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of Amazon's marketplace mechanisms and policies in your application materials
  • Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and communication skills
  • Research Eberlein und Kunz GbR's company culture and values to ensure a good fit

ATS Keywords: Amazon Marketplace, E-commerce, Marketing Strategy, Team Leadership, Performance Optimization, Product Listing, Brand Development, Customer Service, Data-driven Decision Making

ASSUMPTION: Eberlein und Kunz GbR's hiring process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, leadership, and problem-solving abilities.

πŸ› οΈ Tools & Technologies

  • Amazon Seller Central
  • Amazon Advertising Platform
  • SEO and listing optimization tools
  • Performance marketing and analytics tools
  • Project management and collaboration tools

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer focus
  • Innovation and continuous improvement
  • Collaboration and teamwork
  • Accountability and results-driven
  • Integrity and respect

Work Style:

  • Data-driven and analytical
  • Strategic and forward-thinking
  • Collaborative and team-oriented
  • Results-driven and accountable
  • Adaptable and open to change

Self-Assessment Questions:

  • Do you thrive in a data-driven and analytical work environment?
  • Are you comfortable leading and managing a team of marketing and marketplace specialists?
  • Do you have a strong understanding of Amazon's marketplace mechanisms and policies?
  • Are you open to feedback and willing to adapt your approach based on changing circumstances?

ASSUMPTION: Eberlein und Kunz GbR values candidates who are data-driven, strategic, and collaborative, with a strong understanding of Amazon's marketplace mechanisms and a commitment to continuous improvement.

⚠️ Potential Challenges

  • Managing a team of marketing and marketplace specialists with varying levels of experience and expertise
  • Keeping up with Amazon's constantly evolving marketplace mechanisms and policies
  • Balancing strategic planning and day-to-day operational tasks
  • Ensuring compliance with Amazon's policies and guidelines while optimizing performance

ASSUMPTION: These challenges can be overcome with strong leadership, a data-driven approach, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Marketing Manager or E-commerce Manager with a focus on Amazon Marketplace
  • However, this role has a stronger focus on strategic planning and leadership, with full responsibility for the Amazon business
  • Career progression may include taking on additional responsibilities or leading other projects within the company

ASSUMPTION: This role offers unique opportunities for growth and innovation, with a focus on driving the success of the Amazon business.

πŸ“ Sample Projects

  • Developing and implementing a strategic marketing plan for the Amazon business
  • Optimizing product listings and enhancing brand development for key products
  • Managing Amazon Advertising campaigns and analyzing performance data to drive decision-making

ASSUMPTION: These projects are representative of the types of initiatives the successful candidate will be expected to lead and manage.

❓ Key Questions to Ask During Interview

  • How does this role fit into the company's overall strategy and growth plans?
  • What are the key priorities for this role in the first 90 days?
  • How does the company support the professional development and growth of its employees?
  • What are the biggest challenges facing the Amazon business, and how can this role address them?
  • How does the company foster a culture of innovation and continuous improvement?

ASSUMPTION: These questions are designed to assess the company's strategic vision, commitment to employee development, and approach to innovation and continuous improvement.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the application link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and communication skills
  • Research Eberlein und Kunz GbR's company culture and values to ensure a good fit
  • Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.