📌 Core Information
🔹 Job Title: Head of Marketing (Secure AI, Early-Stage)
🔹 Company: Edgeless Systems
🔹 Location: Berlin, Germany (Max-Urich-Straße 3, 13355) & Bochum, Germany (Stadionring 1, 44791)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and refining the company's positioning in the market
- Building and executing a content strategy to engage and educate audiences
- Planning, executing, and optimizing demand generation campaigns to drive growth
- Setting up and managing marketing operations, including CRM, email flows, and landing pages
- Managing external service providers and establishing KPIs for tracking performance
ASSUMPTION: This role requires a strategic mindset and hands-on approach, with a focus on driving growth and shaping the company's trajectory.
📋 Key Responsibilities
✅ Develop and refine the company's positioning in the market
✅ Build and execute a content strategy to engage and educate audiences
✅ Plan, execute, and optimize demand generation campaigns to drive growth
✅ Set up and manage marketing operations, including CRM, email flows, and landing pages
✅ Manage external service providers and establish KPIs for tracking performance
✅ Lead a small team and collaborate closely with the leadership team across various areas
ASSUMPTION: This role involves a high level of initiative and requires a hands-on mindset, with a strong focus on execution and results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in marketing, with a focus on content, demand generation, product marketing, or SEO
Required Skills:
- Broad generalist profile with strengths in at least two of the following areas: content, demand generation, product marketing, SEO
- Ability to communicate technical content effectively
- Experience in an early-stage environment, ideally helping to build from "0 to 1" or "1 to 10"
- Hands-on experience with tools like HubSpot, Webflow, Google Analytics, LinkedIn Ads, etc.
- High level of initiative, a hands-on mindset, and eagerness to learn
- Willingness to take full ownership initially and build out the team over time
Preferred Skills:
- Fluency in both English and German
ASSUMPTION: Bilingual communication is essential for this role, given the company's German base and international market focus.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and market standards for a Head of Marketing role in Germany)
Benefits:
- Attractive compensation package, including stock options
- Unique opportunity to help shape and bring to market a key technology in the field of AI
- Plenty of room for personal and professional growth in a dynamic environment and a first-class team
- Workspace in high-quality offices in Berlin (GovTech Campus Germany) or Bochum
Working Hours: Full-time (40 hours per week), with flexibility for the right candidate
ASSUMPTION: The salary range is an estimate based on market standards for a Head of Marketing role in Germany, with consideration for the company's size and stage.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security, with a focus on confidential computing and AI
Company Size: 11-50 employees, providing a dynamic and collaborative work environment
Founded: 2020, with a short but impactful history in the AI and cybersecurity space
Company Description:
- Edgeless Systems develops confidential computing software that protects data on any cloud
- Their latest product, Privatemode AI, is the first LLM service that keeps prompts always encrypted
- The company collaborates with major IT consultancies, system integrators, and technology leaders
Company Specialties:
- Confidential computing
- Cloud native
- Open source
- Cybersecurity
- Cloud security
- Kubernetes
- Confidential AI
- GenAI, and Generative AI
Company Website: edgeless.systems
ASSUMPTION: Edgeless Systems is a growing company with a strong focus on innovation and collaboration, making it an attractive place for ambitious professionals.
📊 Role Analysis
Career Level: Mid-level to senior, with the potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the CEO and works closely with the leadership team
Work Arrangement: On-site, with the option to work from the company's offices in Berlin or Bochum
Growth Opportunities:
- Building and leading a marketing team as the company grows
- Expanding the company's market reach and customer base
- Gaining experience in a fast-paced, early-stage environment
ASSUMPTION: This role offers significant growth potential, as the company continues to expand and solidify its position in the market.
🌍 Location & Work Environment
Office Type: High-quality offices in Berlin (GovTech Campus Germany) or Bochum
Office Location(s): Max-Urich-Straße 3, 13355 Berlin & Stadionring 1, 44791 Bochum
Geographic Context:
- Berlin: A vibrant, multicultural city with a thriving tech scene and a high quality of life
- Bochum: A mid-sized city in the Ruhr region, known for its industrial heritage and cultural attractions
Work Schedule: Full-time, with flexibility for the right candidate
ASSUMPTION: The work environment is dynamic and collaborative, with a strong focus on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or video interview with the CEO and/or other team members
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and execution
- Communication skills, both written and verbal
- Technical aptitude and understanding of AI and cybersecurity concepts
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the company's products and market position
- Showcase your ability to communicate technical content effectively
- Prepare questions to ask during the interview, focusing on the company's growth plans and marketing strategy
ATS Keywords: Marketing strategy, demand generation, content marketing, product marketing, SEO, CRM, marketing operations, team leadership, early-stage environment, AI, cybersecurity, confidential computing
ASSUMPTION: The application process is competitive, and candidates should tailor their materials to demonstrate their fit for the role and the company's mission.
🛠️ Tools & Technologies
- HubSpot
- Webflow
- Google Analytics
- LinkedIn Ads
- CRM software
- Email marketing tools
- Landing page builders
ASSUMPTION: The required tools and technologies may evolve as the company grows and its marketing needs change.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Customer focus
- Continuous learning
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Hands-on and results-driven
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, early-stage environment?
- Are you comfortable working with technical content and communicating complex ideas effectively?
- Do you align with the company's values and work style?
ASSUMPTION: Cultural fit is essential for success in this role, as the company values collaboration, innovation, and a strong work ethic.
⚠️ Potential Challenges
- Balancing strategic planning with hands-on execution in a fast-paced environment
- Communicating complex technical concepts to non-technical audiences
- Managing external service providers and marketing operations
- Adapting to the company's growth and changing marketing needs
ASSUMPTION: These challenges are inherent to a fast-paced, early-stage environment and can be overcome with a strong work ethic, adaptability, and a focus on results.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on technical content and AI/cybersecurity concepts
- As a growing startup, Edgeless Systems offers more autonomy and growth opportunities than larger, more established companies
- This role is well-suited for candidates seeking to gain experience in a fast-paced, early-stage environment and drive growth from the ground up
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions in the industry.
📝 Sample Projects
- Developing and executing a content marketing strategy to educate audiences about the benefits of confidential AI
- Launching and optimizing demand generation campaigns to drive customer acquisition and growth
- Managing external service providers and marketing operations to improve efficiency and effectiveness
ASSUMPTION: These sample projects demonstrate the hands-on, strategic nature of the role and the impact the successful candidate can have on the company's growth.
❓ Key Questions to Ask During Interview
- What are the company's growth plans for the next 12-24 months, and how does this role contribute to those plans?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to marketing and branding in the AI and cybersecurity space?
- How does the company measure the success of its marketing efforts, and what KPIs are most important?
- What is the company's culture like, and how does it support collaboration and innovation?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and the company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for the interview by researching the company's products, market position, and growth plans
- Follow up after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
