📌 Core Information
🔹 Job Title: Head of Marketing (Secure AI, Early-Stage)
🔹 Company: Edgeless Systems
🔹 Location: Berlin, Germany (Max-Urich-Straße 3, 13355) & Bochum, Germany (Stadionring 1, 44791)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and refining our positioning
- Building and executing a content strategy
- Planning, executing, and optimizing demand generation campaigns
- Setting up and managing marketing operations
- Establishing reporting and tracking key performance indicators (KPIs)
ASSUMPTION: This role requires a broad generalist profile with strengths in at least two marketing areas. Experience in an early-stage environment and hands-on experience with marketing tools are essential.
📋 Key Responsibilities
✅ Develop and refine our product positioning
✅ Build and execute a content strategy that resonates with our target audience
✅ Plan, execute, and optimize demand generation campaigns to drive customer acquisition
✅ Set up and manage marketing operations, including CRM, email flows, landing pages, etc.
✅ Manage external service providers and ensure they deliver high-quality work
✅ Establish reporting and track key performance indicators (KPIs) to measure success and optimize marketing efforts
ASSUMPTION: This role requires strong communication skills to effectively convey technical content. A high level of initiative, hands-on mindset, and eagerness to learn are crucial for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience (2-5 years) in marketing, with a strong background in at least two of the following areas: content, demand generation, product marketing, SEO
Required Skills:
- Excellent command of both English and German
- Strong communication skills, both written and verbal
- Proven experience with marketing tools such as HubSpot, Webflow, Google Analytics, LinkedIn Ads, etc.
- Ability to work independently and take full ownership of tasks
- Willingness to learn and adapt in a dynamic environment
Preferred Skills:
- Experience in a startup or early-stage environment
- Knowledge of the AI or cybersecurity industry
- Familiarity with CRM systems and marketing automation
ASSUMPTION: While a Master's degree would be beneficial, it is not required for this role. Relevant experience and a strong portfolio will be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (AI-estimated, based on role, experience level, and location)
Benefits:
- Stock Options
- Attractive compensation package
- Dynamic work environment with room for personal and professional growth
- High-quality office space in Berlin or Bochum
Working Hours: Full-time (40 hours/week), with flexible hours and the possibility of remote work
ASSUMPTION: The salary range provided is an estimate based on market research and similar roles in the industry. The final offer may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 11-50 employees (Small to mid-sized, offering a close-knit team and opportunities for growth)
Founded: 2020 (Relatively new, with a focus on innovation and rapid growth)
Company Description:
- Edgeless Systems is a German cybersecurity company that sets new standards in cloud and AI security.
- Their leading software for confidential computing makes the cloud the safest place for sensitive data.
- They offer the first end-to-end encrypted AI service, Privatemode AI, and cooperate with leading organizations such as Airbus, Nvidia, IBM, and the Schwarz Group.
Company Specialties:
- Confidential computing
- Cloud native
- Open source
- Cybersecurity
- Cloud security
- Kubernetes
- Confidential AI
- GenAI, and Generative AI
Company Website: edgeless.systems
ASSUMPTION: Edgeless Systems is a growing company with a strong focus on innovation and collaboration. They value employees who are proactive, adaptable, and eager to learn.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience, with opportunities for growth and leadership)
Reporting Structure: This role reports directly to the CEO and will lead a small marketing team, with the potential to grow the team over time.
Work Arrangement: On-site, with the possibility of remote work. The role requires a presence in the office for team collaboration and meetings.
Growth Opportunities:
- As the first marketing hire, this role offers the opportunity to shape the marketing function and build a team.
- With the company's rapid growth, there will be ample opportunities for career advancement.
- The role provides exposure to various aspects of marketing, allowing for personal and professional development.
ASSUMPTION: This role is ideal for a marketing generalist looking to make a significant impact in a growing company and seeking opportunities for growth and leadership.
🌍 Location & Work Environment
Office Type: High-quality office space in Berlin (GovTech Campus Germany) or Bochum
Office Location(s): Max-Urich-Straße 3, 13355 Berlin & Stadionring 1, 44791 Bochum
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech scene and a high quality of life.
- Bochum is a mid-sized city in the Ruhr region, known for its industrial heritage and cultural attractions.
Work Schedule: Full-time (40 hours/week), with flexible hours and the possibility of remote work
ASSUMPTION: The office locations offer a dynamic work environment with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to discuss the role and assess cultural fit
- On-site or virtual interview with the CEO to discuss the role in more detail and assess skills and experience
- Final interview with the leadership team to discuss the role and make a hiring decision
Key Assessment Areas:
- Marketing skills and experience
- Communication and presentation skills
- Cultural fit and alignment with company values
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your marketing skills and experience, as well as your ability to work in a dynamic, early-stage environment.
- Be prepared to discuss your approach to marketing and your ideas for driving growth at Edgeless Systems.
- Showcase your understanding of the AI and cybersecurity industries and how your skills and experience align with the role.
ATS Keywords: Marketing, Content, Demand Generation, Product Marketing, SEO, Early-Stage, Startup, AI, Cybersecurity, CRM, KPIs, Leadership
ASSUMPTION: The interview process at Edgeless Systems is designed to assess both skills and cultural fit. Candidates should be prepared to discuss their marketing experience and ideas for driving growth in a dynamic, early-stage environment.
🛠️ Tools & Technologies
- HubSpot
- Webflow
- Google Analytics
- LinkedIn Ads
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The required tools and technologies for this role are widely used in the marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Dynamic and adaptable
- Proactive and hands-on
- Data-driven and analytical
- Strong communication and presentation skills
- Ability to work independently and in a team environment
Self-Assessment Questions:
- Do you thrive in a dynamic, early-stage environment, and are you comfortable with ambiguity and change?
- Are you a strong communicator, both written and verbal, with the ability to convey complex ideas effectively?
- Do you have a growth mindset and a willingness to learn and adapt in a rapidly changing environment?
ASSUMPTION: Edgeless Systems values employees who are proactive, adaptable, and eager to learn. Candidates should be prepared to discuss their alignment with the company's values and work style.
⚠️ Potential Challenges
- The role requires a strong understanding of both marketing and the AI or cybersecurity industry, which may present a learning curve for candidates without relevant experience.
- The early-stage environment can be unpredictable, with shifting priorities and a fast-paced work environment.
- The role requires a high level of initiative and independence, which may be challenging for candidates who prefer a more structured work environment.
- The office locations may not be ideal for candidates who prefer to work remotely full-time.
ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth and learning in a dynamic, early-stage environment.
📈 Similar Roles Comparison
- Compared to marketing roles at larger companies, this role offers more responsibility and autonomy, as well as the opportunity to shape the marketing function.
- Compared to marketing roles at other startups, this role offers exposure to the cutting-edge field of AI and cybersecurity, as well as the opportunity to work with leading organizations in the industry.
- Compared to marketing roles at other companies, this role offers a competitive compensation package, including stock options, and the opportunity for career advancement as the company grows.
ASSUMPTION: This role is well-suited for candidates seeking a challenging and rewarding marketing opportunity in a growing, innovative company.
📝 Sample Projects
- Developing and executing a content marketing strategy to drive brand awareness and customer acquisition
- Planning and executing demand generation campaigns to meet quarterly and annual sales targets
- Setting up and managing marketing operations, including CRM, email flows, and landing pages, to optimize marketing performance
- Conducting market research and analysis to inform marketing strategy and improve product positioning
ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for the Head of Marketing role at Edgeless Systems.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
- How does Edgeless Systems approach collaboration and communication within the marketing team and across departments?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Edgeless Systems support the professional development and growth of its employees?
- What are the most important qualities and skills for success in this role, and how will they be assessed during the interview process?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the team dynamics, as well as to assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing skills and experience, as well as your ability to work in a dynamic, early-stage environment.
- Prepare for your interview by researching the company, the industry, and the role, and be ready to discuss your ideas for driving growth at Edgeless Systems.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
