📌 Core Information
🔹 Job Title: Head of Marketing - Shell Energy Trading
🔹 Company: Shell
🔹 Location: London - Shell Centre, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Experienced Professionals
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading a global marketing team to drive profitable growth and increase brand awareness for Shell Energy.
- Developing and implementing integrated, multi-channel brand strategies for gas, power, LNG, and carbon credits.
- Collaborating with senior stakeholders and business leadership teams to deliver customer-focused marketing plans.
- Building partnerships and driving thought leadership campaigns to enhance Shell's market position.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and deep understanding of the energy sector, particularly gas, power, and LNG trading.
📋 Key Responsibilities
✅ Develop and implement a multi-year, integrated, multi-channel brand strategy to support profitable business growth and increase Shell Energy brand awareness and consideration.
✅ Deliver impactful thought leadership content and campaigns to strengthen and protect Shell’s offer to market for gas (incl. LNG) and power in targeted markets and amongst key customer groups.
✅ Work closely with Corporate Relations to drive gas, power, and LNG advocacy, and provide reputational support for carbon credits using digital, social, and conventional forums.
✅ Own and build a consistent global Shell Energy external narrative and brand positioning that supports Shell’s global strategy of ‘delivering more value with less emissions.’
✅ Implement an agile, globally driven, and locally implemented marketing plan across Shell Energy regions in line with long-term business strategy and growth targets.
✅ Engage and advise senior stakeholders (EVPs and SVPs) and the business leadership teams on Shell Energy’s external strategy and positioning.
✅ Work across Shell Energy Trading, B2B, and SLMT for an integrated marketing and customer engagement strategy to position Shell as a trusted partner in customers’ energy and decarb journeys.
ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to collaborate effectively with cross-functional teams and senior stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or other relevant field of study required
Experience: Extensive years of combined marketing / brand & comms / business development / origination experience with significant years in an energy / trading organisation
Required Skills:
- Proven track record of delivery across teams, marketing, strategy & portfolio, commercial businesses, and projects
- Experience developing brands and customer offers with proven experience in delivering thought leadership content and campaigns for gas, LNG power, and carbon credits
- Ability to influence others, both peers and senior leaders
- Excellent verbal and written communications
- Strategic thinker with ability to connect across businesses to deliver end customer value
- Deep understanding of trading and proven delivery and experience working with trading teams with a focus on gas, LNG, power, and carbon credits
Preferred Skills:
- Experience in comms and reputation management
- Fluency in additional languages
ASSUMPTION: This role requires a strong background in marketing, communications, and business development within the energy sector, particularly in gas, LNG, and carbon trading.
💰 Compensation & Benefits
Salary Range: £120,000 - £160,000 per annum (Estimated based on industry standards for a Head of Marketing role in the energy sector in London)
Benefits:
- Flexible Working Hours
- Paid Parental Leave
- Training and Development Programs
Working Hours: Full-time, with a hybrid work arrangement (2 days on-site per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role in the energy sector in London. Actual salary may vary depending on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Energy, specifically in the trading of gas, power, LNG, and carbon credits
Company Size: Large (303 employees globally)
Founded: 2003
Company Description:
- Jiffy Lube International is a privately-held company specializing in preventative auto maintenance and brakes.
- They were recently named "Franchisee of the Year" for their leadership and dedication to the Jiffy Lube brand.
- The company aims to be a major investor in the UK energy system by helping customers decarbonise, with a focus on transport and industry.
Company Specialties:
- Preventative auto maintenance and brakes
Company Website: Jiffy Lube
ASSUMPTION: As a privately-held company, Jiffy Lube International may have different compensation and benefits structures compared to larger, publicly-traded corporations.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: Reports directly to the Vice President Customer Solutions
Work Arrangement: Hybrid (2 days on-site per week)
Growth Opportunities:
- Potential to expand the marketing team and grow the Shell Energy brand globally
- Opportunities to work on high-impact projects and campaigns
- Possibility to transition into a more senior role within the company
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of team expansion and personal career advancement.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site per week)
Office Location(s): London - Shell Centre, United Kingdom
Geographic Context:
- London is a major global city with a thriving energy sector
- The Shell Centre is located in the heart of London, offering easy access to public transportation and amenities
- The United Kingdom is committed to achieving net-zero carbon emissions by 2050, presenting unique opportunities for energy professionals
Work Schedule: Full-time, with a hybrid work arrangement (2 days on-site per week)
ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance, while still allowing for face-to-face collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
Key Assessment Areas:
- Marketing strategy and brand development
- Thought leadership and content creation
- Collaboration and stakeholder management
- Leadership and team management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your thought leadership content and campaigns
- Research Shell's energy trading business and be ready to discuss your ideas for driving brand awareness and growth
ATS Keywords: Marketing Strategy, Brand Management, Digital Marketing, Thought Leadership, Customer Engagement, Communication, Team Leadership, Collaboration, Market Insights, Reputation Management, Financial Acumen, Strategic Thinking, Gas Trading, LNG, Power, Carbon Credits
ASSUMPTION: The interview process will focus on assessing the candidate's marketing strategy, thought leadership, collaboration, and leadership skills, as well as their understanding of the energy sector and Shell's business.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The marketing team uses a variety of tools and technologies to manage projects, collaborate, and track performance.
👔 Cultural Fit Considerations
Company Values:
- Safety: No harm to people, societies, or the environment
- Integrity: Honesty, fairness, respect for people, and the environment
- Sustainability: Meeting the world's growing energy needs in a responsible way
Work Style:
- Collaborative and inclusive
- Data-driven and innovative
- Focused on delivering results and continuous improvement
Self-Assessment Questions:
- How do you align with Shell's commitment to safety and integrity?
- How do you approach working in a collaborative and inclusive environment?
- How do you balance data-driven decision-making with innovative thinking and continuous improvement?
ASSUMPTION: Shell values safety, integrity, and sustainability, and seeks candidates who align with these principles and can thrive in a collaborative, data-driven work environment.
⚠️ Potential Challenges
- Managing a global team with diverse time zones and cultural backgrounds
- Balancing regional marketing priorities with global brand consistency
- Keeping up with the fast-paced and evolving energy sector
- Meeting ambitious business growth targets and KPIs
ASSUMPTION: This role presents unique challenges, such as managing a global team, balancing regional priorities with global brand consistency, and keeping up with the fast-paced energy sector.
📈 Similar Roles Comparison
- This role is unique in its focus on the energy trading sector, specifically gas, power, LNG, and carbon credits
- Compared to other marketing roles, this position requires a deep understanding of the energy sector and trading dynamics
- Career progression may involve transitioning into more senior roles within the energy sector or moving into a different industry
ASSUMPTION: This role is unique in its focus on the energy trading sector and requires a deep understanding of the industry and its dynamics.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new carbon credits offer for trading customers
- Creating thought leadership content and events to position Shell as a leading energy supplier and advocate for decarbonisation
- Conducting market research and analysis to identify new opportunities for Shell Energy in emerging energy markets
ASSUMPTION: These sample projects illustrate the range of marketing activities and initiatives that the Head of Marketing may oversee, from campaign development and execution to market research and analysis.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Shell Energy?
- What are the key priorities for the first 90 days in this role?
- How does the marketing team collaborate with other departments, such as trading and corporate relations?
- What opportunities are there for professional development and growth within the marketing team and Shell Energy?
- How does Shell support work-life balance for its employees, particularly those in hybrid or remote roles?
ASSUMPTION: These interview questions are designed to help the candidate understand the role's context, priorities, and growth opportunities, as well as Shell's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Jiffy Lube's careers page
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your thought leadership content and campaigns
- Research Shell's energy trading business and be ready to discuss your ideas for driving brand awareness and growth
- Follow up with the hiring manager one week after your final interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
