Head of Marketing - Shell Energy Trading

📌 Core Information

🔹 Job Title: Head of Marketing - Shell Energy Trading

🔹 Company: Shell

🔹 Location: London - Shell Centre, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: Experienced Professionals

🔹 Remote Status: On-site (London - Shell Centre)

🚀 Job Overview

Key aspects of this role include:

• Leading a global marketing team to drive profitable growth and increase Shell Energy brand awareness
• Developing and implementing integrated, multi-channel brand strategies
• Delivering impactful thought leadership content and campaigns
• Collaborating with cross-functional teams and stakeholders
• Managing regional marketing teams and global centers of expertise

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and deep understanding of the energy sector, particularly gas, power, LNG, and carbon trading.

📋 Key Responsibilities

✅ Develop and implement a multi-year, integrated, multi-channel brand strategy to support profitable business growth and increase Shell Energy brand awareness and consideration.

✅ Deliver impactful thought leadership content and campaigns to strengthen and protect Shell’s offer to market for gas (incl. LNG) and power in targeted markets and amongst key customer groups.

✅ Work closely with Corporate Relations to drive gas, power, and LNG advocacy, and provide reputational support for carbon credits using digital, social, and conventional forums.

✅ Own and build a consistent global Shell Energy external narrative and brand positioning that supports Shell’s global strategy of ‘delivering more value with less emissions.’

✅ Implement an agile, globally driven, and locally implemented marketing plan across Shell Energy regions in line with long-term business strategy and growth targets.

✅ Engage and advise senior stakeholders (EVPs and SVPs) and the business leadership teams on Shell Energy’s external strategy and positioning.

✅ Work across Shell Energy Trading, B2B, and SLMT for an integrated marketing and customer engagement strategy to position Shell as a trusted partner in customers’ energy and decarb journeys.

✅ Develop competitively differentiated insights on key B2B customers segments in each market deploying digital marketing tools and programs to support lead generation.

✅ Deliver a world-class digital strategy with innovative new platforms and smart digital marketing tactics.

✅ Lead a team accountable for translating business strategy into customer-focused and high-value impact marketing plans, programmes, and deliverables.

✅ Ensure all marketing activities are monitored and measured for their effectiveness, utilising data and insights to drive performance and ROI.

✅ Drive excellence by nurturing and promoting a best-in-class marketing culture and embedding core competencies and behaviours to drive high performance.

✅ Lead agency relationships to ensure “right fit” partners and best-in-class value delivery while creating global synergies for marketing ROI.

✅ Support acquisition or divestment of companies from a marketing and branding perspective.

✅ Own the global and regional marketing budgets and drive accountability for delivering on time and within budget and with high ROI.

✅ Embed Goal Zero mindset through visible management leadership.

ASSUMPTION: This role requires a high level of strategic thinking, stakeholder management, and cross-functional collaboration to drive business growth and brand awareness.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or other relevant field of study required.

Experience: Extensive years of combined marketing / brand & comms / business development / origination experience with significant years in an energy / trading organisation.

Required Skills:

• Proven track record of delivery across teams, marketing, strategy & portfolio, commercial businesses, and projects
• Experience developing brands and customer offers with proven experience in delivering thought leadership content and campaigns for gas, LNG power, and carbon credits
• Ability to influence others, both peers and senior leaders
• Excellent verbal and written communications
• Strategic thinker with ability to connect across businesses to deliver end customer value

Preferred Skills:

• Fluency in multiple languages
• Experience working with trading teams and understanding of trading processes
• Knowledge of the energy sector and market trends

ASSUMPTION: Given the global nature of this role, candidates with international experience and language skills would be highly desirable.

💰 Compensation & Benefits

Salary Range: £120,000 - £160,000 per annum (based on industry standards for a Head of Marketing role in the energy sector, with 10+ years of experience)

Benefits:

• Flexible working hours and possibility of remote/mobile working
• Paid parental leave, including for non-birthing parents
• Training and development programmes
• Competitive starting salary and annual performance-related salary increase
• Access to a wide range of training and development programmes

Working Hours: Full-time position, typically 40 hours per week, with flexibility to work additional hours as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role in the energy sector. Actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Energy

Company Size: 501-1,000 employees (mid-size company)

Founded: 1907 (Royal Dutch Shell), 1912 (Shell Transport and Trading Company)

Company Description:

• Shell is a global group of energy and petrochemical companies with 90,000 employees in more than 80 countries
• Provides energy solutions and petrochemicals to customers worldwide, including transporting and trading oil and gas, marketing natural gas, producing and selling fuel for ships and planes, generating electricity, and providing energy efficiency advice
• Operates in the United States with more than 20,000 employees delivering energy in a responsible manner

Company Specialties:

• Energy trading
• Marketing and branding
• Customer engagement
• Thought leadership
• Reputation management

Company Website: www.shell.com

ASSUMPTION: Shell is a large, multinational corporation with a significant presence in the energy sector, offering a wide range of career opportunities and a strong brand.

📊 Role Analysis

Career Level: Senior management

Reporting Structure: Reports directly to the Vice President Customer Solutions

Work Arrangement: On-site (London - Shell Centre) with flexibility for remote work

Growth Opportunities:

• Potential to grow into a global marketing leadership role within Shell
• Opportunities to work on high-impact projects and drive business growth
• Possibility to gain experience working with senior stakeholders and cross-functional teams

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and gain exposure to senior stakeholders.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): London - Shell Centre, United Kingdom

Geographic Context:

• London is a major global city with a thriving energy sector
• Shell Centre is located in the heart of London, offering easy access to public transportation and amenities
• London is a multicultural city with a diverse range of housing options and neighborhoods

Work Schedule: Full-time position, typically 40 hours per week, with flexibility to work additional hours as needed.

ASSUMPTION: The Shell Centre in London offers a dynamic and multicultural work environment, with easy access to city amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with a member of the HR team
• In-depth interview with the hiring manager and/or other senior team members
• Final round interviews with senior leadership
• Background and reference checks

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Communication and presentation skills
• Industry knowledge and understanding of energy trading
• Cultural fit and alignment with Shell's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the energy sector and Shell's business
• Prepare for behavioral and situational interview questions that focus on your leadership and problem-solving skills
• Be ready to discuss your thoughts on Shell's brand and marketing strategies

ATS Keywords: Marketing strategy, brand management, thought leadership, energy trading, customer engagement, stakeholder management, cross-functional collaboration, global marketing, team leadership

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and industry knowledge, as well as their cultural fit with Shell.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Shell's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Safety: No harm to people, society, or the environment
• Respect: Treat people as they want to be treated
• Honesty: Be real, be open, be transparent
• Performance: Deliver results that matter
• Innovation: Seek out new ways of doing things

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering value
• Adaptable and open to change
• Strategic and forward-thinking
• Customer-focused and committed to exceptional customer experiences

Self-Assessment Questions:

• How do you align with Shell's values, particularly 'Safety' and 'Performance'?
• How do you approach working in a collaborative, global team environment?
• How do you ensure the delivery of high-quality, customer-focused marketing campaigns?
• How do you stay up-to-date with industry trends and market developments in the energy sector?

ASSUMPTION: Candidates should assess their fit with Shell's values and work style, as well as their ability to thrive in a global, collaborative team environment.

⚠️ Potential Challenges

• Managing a global team with diverse cultural backgrounds and time zones
• Balancing regional priorities with global marketing strategies
• Working with senior stakeholders and navigating complex organizational structures
• Keeping up with the fast-paced energy sector and market trends
• Driving marketing excellence and cost optimization in a large, multinational corporation

ASSUMPTION: These challenges require strong leadership, strategic thinking, and excellent communication skills to overcome.

📈 Similar Roles Comparison

• This role is unique in its focus on the energy trading sector and global marketing strategy
• Compared to other marketing leadership roles, this position offers a broader scope and higher level of responsibility
• Career progression may differ from more traditional marketing roles, with opportunities to gain experience in energy trading and corporate relations

ASSUMPTION: This role offers a unique blend of marketing and energy trading experience, with a focus on global strategy and thought leadership.

📝 Key Questions to Ask During Interview

• How does this role fit into Shell's overall marketing strategy and energy trading business?
• What are the key priorities for this role in the first 90 days?
• How does Shell support the growth and development of its marketing team members?
• What are the most significant challenges facing the energy trading sector, and how can this role address them?
• How does Shell measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: Asking these questions will help you understand the role's context, expectations, and the company's approach to marketing and employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership and problem-solving skills
• Be ready to discuss your thoughts on Shell's brand and marketing strategies
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.