Head of Marketing - Spanish market (m/f/d)

📌 Core Information

🔹 Job Title: Head of Marketing - Spanish market (m/f/d)

🔹 Company: Speexx

🔹 Location: Madrid, Spain

🔹 Job Type: Hybrid (Remote & On-site)

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Leadership of a high-performing marketing team
• Development and implementation of a comprehensive marketing strategy
• Collaboration with sales, product, and global marketing teams
• Execution of multi-channel marketing campaigns, including PR, brand building, demand generation, and customer marketing

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive marketing efforts and collaborate effectively with various teams.

📋 Key Responsibilities

✅ Lead and inspire a high-performing marketing team, fostering a culture of innovation, AI-adoption, curiosity, continuous improvement, and data-driven execution

✅ Develop and implement a comprehensive marketing strategy focused on brand visibility, demand generation, and customer retention

✅ Drive strategic alignment by coordinating high-impact marketing planning sessions and ideation workshops to spark new initiatives and support business priorities

✅ Engage actively in the L&D industry dialogue and lead the gathering of market and competitive intelligence to inform strategic marketing and business decisions

✅ Design and optimize email marketing campaigns and paid media initiatives (SEM, digital ads) to drive pipeline growth

✅ Plan and execute external events, webinars, and digital engagements that elevate brand visibility and audience interaction

ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and strong leadership skills to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven track record in a senior marketing role within an international environment, ideally in B2B enterprise software or SaaS, with a focus on L&D or HR-tech

Required Skills:

• Proven hands-on experience in designing and executing successful multi-channel marketing campaigns
• Strong expertise in AI-driven marketing, SEO, B2B social media, web analytics, and SEM
• Skilled in using CRM systems (preferably Microsoft Dynamics), marketing automation platforms (e.g., Marketo), project management tools, and digital asset management systems
• Experience applying Account-Based Marketing (ABM) strategies and leveraging analytics tools like Power BI to measure, report, and optimize campaign performance

Preferred Skills:

• Experience in the language training or HR-tech industry
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on digital channels and a proven track record in driving marketing success.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Estimated, based on industry standards for a Head of Marketing role in Madrid)

Benefits:

• Flexible working hours
• Hybrid office models
• International team
• Culture of learning
• Award-winning language training
• Wellbeing (28 vacation days, psychological support)

Working Hours: Full-time (40 hours per week), with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role in Madrid, with experience level and location taken into account.

📌 Applicant Insights

🔍 Company Context

Industry: Professional Training and Coaching

Company Size: 201-500 employees

Founded: 2012

Company Description:

• Speexx is a leading platform for people development, offering corporate language training and business coaching services to large organizations worldwide
• The company is committed to helping people thrive in the global workplace and has received over 200 tech innovation awards and industry recognition
• Speexx has a diverse team of over 2,000 staff and coaches, with offices in Munich, Madrid, Milan, Paris, Sao Paulo, New York, and Shanghai, plus representation in more than 60 countries worldwide

Company Specialties:

• e-learning
• corporate language training
• online language learning
• blended learning
• talent management
• communication skills training
• virtual classroom training
• business english
• Business communication
• digital transformation
• performance support
• microlearning
• language tests
• skills assessment
• digital training
• Business Coaching
• people development
• digital coaching
• HR tech

Company Website: www.speexx.com

ASSUMPTION: Speexx is a well-established company in the professional training and coaching industry, with a strong global presence and a commitment to helping people develop their skills and careers.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: Reports directly to the Global Marketing Director and leads the Spanish marketing team

Work Arrangement: Hybrid (Remote & On-site) - 2-3 days per week in the Madrid office

Growth Opportunities:

• Potential to expand the role's scope and team size as the company grows
• Opportunities for professional development and career advancement within the global marketing organization

ASSUMPTION: This role offers significant growth potential as Speexx continues to expand its global presence and market share.

🌍 Location & Work Environment

Office Type: Hybrid (Remote & On-site) - Madrid office

Office Location(s): C/ Maldonado 48, 1º B, Madrid, 28006, ES

Geographic Context:

• Madrid is the capital and largest city of Spain, with a vibrant business environment and a thriving tech industry
• The city offers a high quality of life, with a rich cultural scene, excellent dining options, and a mild Mediterranean climate
• Madrid is well-connected by public transportation, with easy access to international airports

Work Schedule: Full-time (40 hours per week), with flexible working hours

ASSUMPTION: Madrid offers a dynamic and multicultural work environment, with a strong focus on technology and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-depth interview with the Global Marketing Director and/or other relevant stakeholders
• Final interview with the CEO or another senior executive

Key Assessment Areas:

• Marketing strategy and campaign management skills
• Leadership and team management abilities
• Industry knowledge and market trends
• Cultural fit and alignment with Speexx's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Demonstrate your understanding of the L&D industry and Speexx's unique value proposition
• Prepare examples of successful marketing campaigns you've led and the results you've achieved

ATS Keywords: B2B Marketing, Digital Marketing, Demand Generation, Customer Marketing, Public Relations, Brand Building, AI-driven Marketing, Campaign Management, Account-Based Marketing, CRM Systems, Marketing Automation, Web Analytics, Lead Generation, L&D Industry, HR-tech

ASSUMPTION: Speexx's application process is designed to assess candidates' marketing skills, leadership abilities, and cultural fit, with a focus on relevant industry experience and achievements.

🛠️ Tools & Technologies

• Microsoft Dynamics (CRM)
• Marketo (Marketing Automation)
• Power BI (Analytics)
• Google Workspace (Collaboration)
• Social media platforms (LinkedIn, Twitter, Facebook)

ASSUMPTION: Speexx uses a range of marketing and collaboration tools to support its global marketing efforts and drive campaign success.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: Speexx values empowering its employees and customers to reach their full potential
• Innovation: The company fosters a culture of continuous learning and improvement
• Collaboration: Speexx encourages open communication and teamwork across its global organization

Work Style:

• Data-driven: Speexx relies on data and analytics to inform its marketing strategies and campaign decisions
• Agile: The company embraces an agile and flexible approach to work, with a focus on adaptability and continuous improvement
• Global: Speexx operates in a global marketplace, with a diverse team and customer base

Self-Assessment Questions:

• How do you align with Speexx's values of empowerment, innovation, and collaboration?
• How do you approach data-driven marketing and campaign optimization?
• How do you adapt to new tools, technologies, and market trends in a fast-paced, global environment?

ASSUMPTION: Speexx seeks candidates who are aligned with its core values and work style, with a strong commitment to data-driven marketing, agility, and global collaboration.

⚠️ Potential Challenges

• Managing a remote and globally distributed marketing team
• Balancing strategic marketing leadership with hands-on campaign management
• Keeping up with the fast-paced and ever-evolving L&D industry
• Navigating a hybrid work environment and maintaining productivity and engagement

ASSUMPTION: This role presents unique challenges related to remote team management, balancing strategic and tactical responsibilities, and adapting to a fast-paced industry and hybrid work environment.

📈 Similar Roles Comparison

• Compared to other Head of Marketing roles in the L&D industry, this position offers a unique blend of strategic leadership and hands-on campaign management
• Speexx's global presence and commitment to innovation set it apart from other companies in the professional training and coaching space
• This role provides an opportunity to drive marketing success in a fast-growing, international organization, with potential for career advancement and professional development

ASSUMPTION: This role offers a unique blend of strategic leadership and hands-on campaign management, with significant growth potential and opportunities for professional development.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive brand visibility and demand generation in the Spanish market
• Launching a successful Account-Based Marketing (ABM) campaign to target key enterprise customers in Spain
• Optimizing email marketing campaigns to improve open rates, click-through rates, and conversion rates

ASSUMPTION: These sample projects reflect the strategic and tactical responsibilities of the Head of Marketing role at Speexx, with a focus on driving marketing success and supporting business growth.

❓ Key Questions to Ask During Interview

• How does Speexx support the professional development and growth of its marketing team members?
• What are the key priorities for the first 90 days in this role, and how can I contribute to driving early wins?
• How does Speexx foster a culture of innovation and continuous learning within its marketing organization?
• What are the most significant marketing challenges facing Speexx in the Spanish market, and how can I help address them?
• How does Speexx approach work-life balance and employee well-being in a hybrid work environment?

ASSUMPTION: These interview questions are designed to assess the company's commitment to employee growth, marketing priorities, innovation, market challenges, and work-life balance in a hybrid work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led and the results you've achieved
• Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.