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Head of Marketing – Suomi

Henkel group
Full-time
On-site
Remote
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Head of Marketing – Suomi

πŸ”Ή Company: Henkel group

πŸ”Ή Location: Vantaa, Finland

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-22

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading the local marketing strategy for Schwarzkopf Professional, Authentic Beauty Concept, STMNT, and Indola in Finland
  • Collaborating with global marketing organizations and local stakeholders to implement and localize global marketing strategies
  • Guiding a three-member marketing team and fostering their professional development
  • Strengthening brand visibility and appeal in the hairdressing channel and selected retail channels
  • Driving a unified, multi-channel (B2B and B2C) marketing approach

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both B2B and B2C marketing dynamics in the beauty industry.

πŸ“‹ Key Responsibilities

βœ… Develop and implement the local marketing strategy for the assigned brands in Finland, aligned with global marketing strategies

βœ… Localize global marketing campaigns and concepts for the Finnish market

βœ… Lead, mentor, and develop a three-member marketing team

βœ… Collaborate closely with global marketing organizations and local stakeholders to ensure effective communication and resource allocation

βœ… Monitor and analyze market trends, competitor activities, and consumer behavior to inform marketing strategies

βœ… Manage marketing budgets and allocate resources effectively

βœ… Represent Henkel at industry events and trade shows

ASSUMPTION: This role requires a high level of autonomy, strong project management skills, and the ability to balance strategic thinking with day-to-day execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (5-10 years) in consumer marketing, with a strong focus on the beauty industry or related sectors (e.g., cosmetics, FMCG, retail)

Required Skills:

  • Proven expertise in digital marketing, including social media campaigns, paid digital media, and influencer collaborations
  • Strong leadership and team management skills
  • Excellent communication skills in Finnish and English; proficiency in Swedish is an asset
  • Ability to work independently and drive projects forward in a matrix organization
  • Strong analytical and problem-solving skills

Preferred Skills:

  • Experience working with global brands and marketing organizations
  • Knowledge of the Finnish hairdressing industry and market
  • Fluency in additional languages

ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record of driving marketing success in a competitive environment and a strong understanding of the Finnish market.

πŸ’° Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (estimate based on market data for similar roles in Finland)

Benefits:

  • Competitive salary and employee benefits package
  • Professional development opportunities in a global organization
  • Dynamic and international work environment

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range is an estimate based on market data for similar roles in Finland. The final salary will be determined based on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Henkel operates in the manufacturing sector, with a focus on adhesive technologies and consumer brands. The company is a global leader in its industries and holds strong market positions.

Company Size: Henkel is a large, multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and international exposure.

Founded: Henkel was founded in 1876 and has a rich history of innovation and sustainability.

Company Description:

  • Henkel is a global leader in adhesive technologies and consumer brands, with a strong focus on innovation, sustainability, and responsibility
  • The company operates in two business areas: Adhesive Technologies and Consumer Brands, which include well-known brands such as Schwarzkopf, Persil, and Loctite
  • Henkel is committed to creating sustainable value for its customers, employees, and shareholders, as well as contributing to a more sustainable future

Company Specialties:

  • Adhesive Technologies
  • Consumer Brands
  • Innovation and R&D
  • Sustainability and Responsibility

Company Website: http://www.henkel.com

ASSUMPTION: Henkel's large size and global presence offer candidates the opportunity to work on diverse projects and gain international experience.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, offering the opportunity to lead a team and drive marketing strategies for prominent global brands.

Reporting Structure: The Head of Marketing – Suomi reports directly to the Regional Marketing Director for Northern Europe.

Work Arrangement: This is an on-site role, with the possibility of remote work as needed. The role is based in Vantaa, Finland.

Growth Opportunities:

  • Potential to expand the role's scope and responsibilities based on performance and market needs
  • Opportunities for international assignments or promotions within Henkel's global organization
  • Access to professional development programs and training to support career growth

ASSUMPTION: Given Henkel's global presence and diverse business areas, there are ample opportunities for career progression and international experience.

🌍 Location & Work Environment

Office Type: Henkel's office in Vantaa, Finland, is a modern, collaborative workspace with a mix of open-plan and private offices.

Office Location(s): Henkel Finland Oy, Vantaa Vantaa

Geographic Context:

  • Vantaa is the fourth-largest city in Finland, located just north of Helsinki, the capital
  • The city offers a mix of urban and suburban living, with easy access to nature and outdoor activities
  • Vantaa is well-connected by public transportation, with a short commute to Helsinki

Work Schedule: The standard workweek is Monday to Friday, with core hours from 8:00 AM to 4:00 PM. Flexible working hours are available as needed.

ASSUMPTION: The work environment at Henkel Finland is dynamic, international, and collaborative, with a strong focus on teamwork and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through Henkel's careers portal
  • Phone or video screening to assess cultural fit and basic qualifications
  • On-site or video interview with the hiring manager and potential team members
  • Final interview with the Regional Marketing Director for Northern Europe

Key Assessment Areas:

  • Marketing strategy and planning
  • Leadership and team management skills
  • Communication and presentation skills
  • Understanding of the Finnish market and consumer behavior

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Demonstrate your understanding of the Finnish market and Henkel's brands in your application materials
  • Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic thinking skills

ATS Keywords: Marketing strategy, consumer marketing, digital marketing, team leadership, Finnish market, global brands, Henkel

ASSUMPTION: Henkel's application process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit within the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, Microsoft Dynamics)
  • Marketing automation tools (e.g., HubSpot, Marketo)
  • Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Responsibility: Henkel takes responsibility for its actions and their consequences, acting with integrity and fairness
  • Innovation: Henkel fosters a culture of innovation, encouraging creativity and continuous learning
  • Performance: Henkel strives for excellence in all aspects of its business, setting high standards and continuously improving

Work Style:

  • Collaborative: Henkel encourages teamwork and cross-functional collaboration to drive success
  • Agile: Henkel embraces change and adapts quickly to new situations and market demands
  • International: Henkel is a global organization, with a diverse workforce and a strong focus on international collaboration

Self-Assessment Questions:

  • Do you thrive in a dynamic, international work environment?
  • Are you comfortable working in a matrix organization and collaborating with global stakeholders?
  • Do you have strong leadership skills and the ability to drive projects forward independently?

ASSUMPTION: Henkel's culture is characterized by a strong focus on innovation, responsibility, and performance, with a collaborative and agile work style.

⚠️ Potential Challenges

  • The role requires a high level of autonomy and the ability to work independently, which may be challenging for candidates who prefer a more structured work environment
  • The role involves managing a team and driving marketing strategies, which may be challenging for candidates with limited leadership or management experience
  • The role requires a strong understanding of the Finnish market and consumer behavior, which may be challenging for candidates with limited experience in the Finnish market
  • The role may require occasional travel to Henkel's global offices or industry events, which may be challenging for candidates with personal or family commitments

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for professional growth, international experience, and the chance to drive marketing success for prominent global brands.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Manager or Marketing Director position, but with a stronger focus on local implementation and localization of global marketing strategies
  • Unlike other marketing roles, this position requires a strong understanding of both B2B and B2C marketing dynamics in the beauty industry
  • Career progression in this role may lead to international assignments or promotions within Henkel's global organization, rather than moving to a different industry or sector

ASSUMPTION: This role offers a unique opportunity to drive marketing success for prominent global brands in the Finnish market, with ample opportunities for professional growth and international experience.

πŸ“ Sample Projects

  • Developing and implementing a local marketing strategy for Schwarzkopf Professional in Finland, aligned with global marketing objectives
  • Localizing global marketing campaigns and concepts for the Finnish hairdressing industry, ensuring cultural relevance and market fit
  • Managing a marketing budget and allocating resources effectively to drive maximum impact for assigned brands

ASSUMPTION: The specific projects undertaken in this role will depend on the candidate's skills, experience, and the evolving needs of the market.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role collaborate with global marketing organizations and local stakeholders?
  • What opportunities are there for professional development and career growth within Henkel's global organization?
  • How does Henkel support work-life balance for employees in this role?
  • What are the key challenges facing the Finnish hairdressing industry, and how can this role address them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your understanding of the company's goals and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Henkel careers portal
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic thinking skills
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.