π Core Information
πΉ Job Title: Head of Marketing β Suomi
πΉ Company: Henkel group
πΉ Location: Vantaa, Finland
πΉ Job Type: On-site
πΉ Category: Marketing
πΉ Date Posted: 2025-05-22
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Leading the local marketing strategy for Schwarzkopf Professional, Authentic Beauty Concept, STMNT, and Indola in Finland
- Collaborating with global marketing organizations and local stakeholders to implement and localize global marketing strategies
- Guiding a three-member marketing team and fostering their professional development
- Strengthening brand visibility and appeal in the hairdressing channel and selected retail channels
- Driving a unified, multi-channel (B2B and B2C) marketing approach
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both B2B and B2C marketing dynamics in the beauty industry.
π Key Responsibilities
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Develop and implement the local marketing strategy for the assigned brands in Finland, aligned with global marketing strategies
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Localize global marketing campaigns and concepts for the Finnish market
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Lead, mentor, and develop a three-member marketing team
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Collaborate closely with global marketing organizations and local stakeholders to ensure effective communication and resource allocation
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Monitor and analyze market trends, competitor activities, and consumer behavior to inform marketing strategies
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Manage marketing budgets and allocate resources effectively
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Represent Henkel at industry events and trade shows
ASSUMPTION: This role requires a high level of autonomy, strong project management skills, and the ability to balance strategic thinking with day-to-day execution.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in consumer marketing, with a strong focus on the beauty industry or related sectors (e.g., cosmetics, FMCG, retail)
Required Skills:
- Proven expertise in digital marketing, including social media campaigns, paid digital media, and influencer collaborations
- Strong leadership and team management skills
- Excellent communication skills in Finnish and English; proficiency in Swedish is an asset
- Ability to work independently and drive projects forward in a matrix organization
- Strong analytical and problem-solving skills
Preferred Skills:
- Experience working with global brands and marketing organizations
- Knowledge of the Finnish hairdressing industry and market
- Fluency in additional languages
ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record of driving marketing success in a competitive environment and a strong understanding of the Finnish market.
π° Compensation & Benefits
Salary Range: β¬60,000 - β¬80,000 per year (estimate based on market data for similar roles in Finland)
Benefits:
- Competitive salary and employee benefits package
- Professional development opportunities in a global organization
- Dynamic and international work environment
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range is an estimate based on market data for similar roles in Finland. The final salary will be determined based on the candidate's qualifications and experience.
π Applicant Insights
π Company Context
Industry: Henkel operates in the manufacturing sector, with a focus on adhesive technologies and consumer brands. The company is a global leader in its industries and holds strong market positions.
Company Size: Henkel is a large, multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and international exposure.
Founded: Henkel was founded in 1876 and has a rich history of innovation and sustainability.
Company Description:
- Henkel is a global leader in adhesive technologies and consumer brands, with a strong focus on innovation, sustainability, and responsibility
- The company operates in two business areas: Adhesive Technologies and Consumer Brands, which include well-known brands such as Schwarzkopf, Persil, and Loctite
- Henkel is committed to creating sustainable value for its customers, employees, and shareholders, as well as contributing to a more sustainable future
Company Specialties:
- Adhesive Technologies
- Consumer Brands
- Innovation and R&D
- Sustainability and Responsibility
Company Website: http://www.henkel.com
ASSUMPTION: Henkel's large size and global presence offer candidates the opportunity to work on diverse projects and gain international experience.
π Role Analysis
Career Level: This role is a senior-level position, offering the opportunity to lead a team and drive marketing strategies for prominent global brands.
Reporting Structure: The Head of Marketing β Suomi reports directly to the Regional Marketing Director for Northern Europe.
Work Arrangement: This is an on-site role, with the possibility of remote work as needed. The role is based in Vantaa, Finland.
Growth Opportunities:
- Potential to expand the role's scope and responsibilities based on performance and market needs
- Opportunities for international assignments or promotions within Henkel's global organization
- Access to professional development programs and training to support career growth
ASSUMPTION: Given Henkel's global presence and diverse business areas, there are ample opportunities for career progression and international experience.
π Location & Work Environment
Office Type: Henkel's office in Vantaa, Finland, is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): Henkel Finland Oy, Vantaa Vantaa
Geographic Context:
- Vantaa is the fourth-largest city in Finland, located just north of Helsinki, the capital
- The city offers a mix of urban and suburban living, with easy access to nature and outdoor activities
- Vantaa is well-connected by public transportation, with a short commute to Helsinki
Work Schedule: The standard workweek is Monday to Friday, with core hours from 8:00 AM to 4:00 PM. Flexible working hours are available as needed.
ASSUMPTION: The work environment at Henkel Finland is dynamic, international, and collaborative, with a strong focus on teamwork and innovation.
πΌ Interview & Application Insights
Typical Process:
- Online application submission through Henkel's careers portal
- Phone or video screening to assess cultural fit and basic qualifications
- On-site or video interview with the hiring manager and potential team members
- Final interview with the Regional Marketing Director for Northern Europe
Key Assessment Areas:
- Marketing strategy and planning
- Leadership and team management skills
- Communication and presentation skills
- Understanding of the Finnish market and consumer behavior
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the Finnish market and Henkel's brands in your application materials
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic thinking skills
ATS Keywords: Marketing strategy, consumer marketing, digital marketing, team leadership, Finnish market, global brands, Henkel
ASSUMPTION: Henkel's application process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit within the organization.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
π Cultural Fit Considerations
Company Values:
- Responsibility: Henkel takes responsibility for its actions and their consequences, acting with integrity and fairness
- Innovation: Henkel fosters a culture of innovation, encouraging creativity and continuous learning
- Performance: Henkel strives for excellence in all aspects of its business, setting high standards and continuously improving
Work Style:
- Collaborative: Henkel encourages teamwork and cross-functional collaboration to drive success
- Agile: Henkel embraces change and adapts quickly to new situations and market demands
- International: Henkel is a global organization, with a diverse workforce and a strong focus on international collaboration
Self-Assessment Questions:
- Do you thrive in a dynamic, international work environment?
- Are you comfortable working in a matrix organization and collaborating with global stakeholders?
- Do you have strong leadership skills and the ability to drive projects forward independently?
ASSUMPTION: Henkel's culture is characterized by a strong focus on innovation, responsibility, and performance, with a collaborative and agile work style.
β οΈ Potential Challenges
- The role requires a high level of autonomy and the ability to work independently, which may be challenging for candidates who prefer a more structured work environment
- The role involves managing a team and driving marketing strategies, which may be challenging for candidates with limited leadership or management experience
- The role requires a strong understanding of the Finnish market and consumer behavior, which may be challenging for candidates with limited experience in the Finnish market
- The role may require occasional travel to Henkel's global offices or industry events, which may be challenging for candidates with personal or family commitments
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for professional growth, international experience, and the chance to drive marketing success for prominent global brands.
π Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Director position, but with a stronger focus on local implementation and localization of global marketing strategies
- Unlike other marketing roles, this position requires a strong understanding of both B2B and B2C marketing dynamics in the beauty industry
- Career progression in this role may lead to international assignments or promotions within Henkel's global organization, rather than moving to a different industry or sector
ASSUMPTION: This role offers a unique opportunity to drive marketing success for prominent global brands in the Finnish market, with ample opportunities for professional growth and international experience.
π Sample Projects
- Developing and implementing a local marketing strategy for Schwarzkopf Professional in Finland, aligned with global marketing objectives
- Localizing global marketing campaigns and concepts for the Finnish hairdressing industry, ensuring cultural relevance and market fit
- Managing a marketing budget and allocating resources effectively to drive maximum impact for assigned brands
ASSUMPTION: The specific projects undertaken in this role will depend on the candidate's skills, experience, and the evolving needs of the market.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with global marketing organizations and local stakeholders?
- What opportunities are there for professional development and career growth within Henkel's global organization?
- How does Henkel support work-life balance for employees in this role?
- What are the key challenges facing the Finnish hairdressing industry, and how can this role address them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your understanding of the company's goals and culture.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the Henkel careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic thinking skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.