📌 Core Information
🔹 Job Title: Head of Marketing - Supply Chain Segment
🔹 Company: QAD, Inc.
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-19
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building and leading a high-performing marketing team
- Developing and executing a modern demand engine strategy
- Collaborating cross-functionally to align marketing goals with company goals
- Optimizing marketing tech stack for repeatable results
- Driving measurable business outcomes through marketing efforts
ASSUMPTION: This role requires a strategic thinker who can balance both strategic and executional aspects of marketing, with a strong focus on driving measurable results.
📋 Key Responsibilities
✅ Combine the right story with the right strategy to build a data-driven demand engine that delivers a pipeline across the buyer’s journey
✅ Grow the demand generation engine 2-3x through new channels, team expansion, and deep expertise in digital and modern lead generation technology and practices
✅ Build on early momentum in thought leadership, media, analyst relations, and customer storytelling to accelerate trust and credibility
✅ Align tightly with sales to define KPIs that are meaningful and deliver pipeline and revenue and increase customer lifetime value
✅ Partner across the supply chain business unit to build customer lifecycle programs that increase engagement, adoption, and advocacy
✅ Optimize the marketing team with the right tech stack to create repeatable results
✅ Lead, grow, and inspire a high-performing marketing organization with a strong culture of accountability
✅ Sharpen our market position to reflect modern value, innovation, and customer outcomes
ASSUMPTION: This role requires a strong understanding of the supply chain industry and its buyers, as well as a proven track record in B2B marketing.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in marketing with 5+ years in strategic leadership roles
Required Skills:
- Expertise in aligning brand and demand to create market pull and drive customer engagement
- Proven ability to grow and optimize demand generation engines
- Strong cross-functional collaboration skills, with experience working in matrixed organizations
- Deep understanding of the buyer mindset in supply chain, manufacturing, or industrial tech sectors
- Passion for data, outcomes, and continuous improvement
Preferred Skills:
- Experience with marketing automation and CRM platforms
- Familiarity with marketing analytics tools
- Background in supply chain, manufacturing, or industrial tech sectors
ASSUMPTION: Candidates with experience in B2B marketing, particularly in the supply chain or manufacturing industries, will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $165,000 - $175,000 USD Annual (12 Months) + annual bonus opportunity. Placement within our pay range will vary based on knowledge, skills, experience, and market location variations as well as internal peer equity.
Benefits:
- Medical, dental, and vision coverage
- 401(k) plan with company match
- Short-term and long-term disability coverage
- Life insurance
- Paid-time off
- Parental leave
- Well-being programs
Working Hours: Full-time, with occasional travel to physical offices for collaboration and strategy sessions
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on the candidate's skills, experience, and market location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically enterprise software for global manufacturing companies
Company Size: 1,001-5,000 employees. This size allows for a collaborative culture and opportunities for growth and innovation
Founded: 1979. QAD has a long history of serving the manufacturing industry and is now expanding into its next phase of growth and transformation
Company Description:
- QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies
- The company helps customers in various industries, including automotive, life sciences, packaging, consumer products, food and beverage, high tech, and industrial manufacturing, to rapidly adapt to change and innovate for competitive advantage
- QAD is committed to ensuring that every employee feels valued and respected, providing opportunities for growth regardless of background
Company Specialties:
- Enterprise Software
- Enterprise Resource Planning
- Cloud ERP
- Manufacturing ERP
- SaaS ERP
- Supply Chain Management
- Manufacturing
- Supply Chain
- ERP
- Enterprise Solutions
- Cloud Software
- Digital Commerce
- Supplier Management
- Connected Workforce
- Process Intelligence
- Quality Management
- Supply Chain Planning
- Transportation
- Global Trade Compliance
Company Website: https://www.qad.com
ASSUMPTION: QAD is a well-established company with a strong focus on innovation and growth, providing ample opportunities for career development and advancement.
📊 Role Analysis
Career Level: Senior-level role with significant strategic and leadership responsibilities
Reporting Structure: This role reports directly to the Chief Marketing Officer and oversees the marketing team for the supply chain segment
Work Arrangement: Remote-first with occasional travel to physical offices for collaboration and strategy sessions
Growth Opportunities:
- As QAD continues to grow and expand, there will be opportunities for the successful candidate to take on additional responsibilities and advance their career
- The company values internal promotions and provides opportunities for employees to grow within the organization
- This role offers the chance to make a significant impact on the company's growth and success, with the potential for substantial career growth
ASSUMPTION: The successful candidate will have a strong track record of driving growth and innovation in previous roles, with a proven ability to lead and motivate teams to achieve exceptional results.
🌍 Location & Work Environment
Office Type: Virtual-first with occasional travel to physical offices
Office Location(s): Atlanta, Georgia, United States
Geographic Context:
- The Atlanta office is located in the heart of the city, providing easy access to public transportation, dining, and entertainment options
- Atlanta is a major hub for the technology and manufacturing industries, offering ample opportunities for networking and professional development
- The city is known for its diverse and inclusive culture, providing a welcoming environment for employees from all backgrounds
Work Schedule: Full-time, with occasional travel to physical offices for collaboration and strategy sessions
ASSUMPTION: The remote-first work arrangement provides flexibility and work-life balance, while occasional travel to physical offices fosters collaboration and team-building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and other team members
- Final interview with the Chief Marketing Officer
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Cross-functional collaboration and communication
- Industry knowledge and market trends
- Data-driven decision-making and analytics
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your strategic approach to demand generation and marketing strategy
- Showcase your understanding of the supply chain industry and its buyers
- Demonstrate your ability to lead and motivate teams to achieve exceptional results
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
ATS Keywords: B2B Marketing, Demand Generation, Strategic Planning, Cross-functional Collaboration, Supply Chain, Manufacturing, Industrial Tech, Data-driven Decision Making, Team Leadership
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and industry knowledge, with a strong emphasis on their ability to drive measurable business outcomes through marketing efforts.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The successful candidate will have experience with marketing automation and CRM platforms, as well as a strong understanding of marketing analytics tools and project management processes.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Data-driven and results-oriented
- Agile and adaptable to change
- Collaborative and team-focused
- Strategic and forward-thinking
- Customer-focused and empathetic
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where priorities and goals may shift frequently?
- Are you comfortable working remotely and collaborating with team members in different time zones?
- Do you have a proven track record of driving measurable business outcomes through marketing efforts?
- Are you passionate about staying up-to-date with industry trends and market dynamics?
- Do you excel in a customer-centric culture and prioritize customer needs in your decision-making processes?
ASSUMPTION: The ideal candidate will be a strong cultural fit with QAD's values and work style, with a proven track record of driving growth and innovation in previous roles.
⚠️ Potential Challenges
- Managing a remote team and fostering a collaborative culture in a virtual environment
- Balancing strategic planning and execution in a fast-paced, dynamic environment
- Adapting to changes in market dynamics and customer needs
- Managing budget constraints and maximizing limited resources to generate high-quality demand
ASSUMPTION: The successful candidate will have experience managing remote teams and navigating dynamic, fast-paced environments, with a strong ability to adapt to change and optimize resources.
📈 Similar Roles Comparison
- This role is unique in its focus on the supply chain segment and requires a deep understanding of the industry and its buyers
- Unlike other marketing roles, this position demands a strong balance between strategic thinking and executional excellence
- Career path comparison: This role offers significant growth potential, with the opportunity to advance to a VP or C-level position within the marketing organization
ASSUMPTION: The successful candidate will have experience in B2B marketing, with a strong focus on demand generation and driving measurable business outcomes.
📝 Sample Projects
- Developing and executing a comprehensive demand generation strategy for the supply chain segment, resulting in a 2x increase in qualified leads
- Building and optimizing a high-performing marketing team, with a strong focus on accountability and results-driven culture
- Collaborating with sales and other business units to define KPIs and optimize marketing strategies for measurable business outcomes
ASSUMPTION: The successful candidate will have experience in B2B marketing, with a proven track record of driving growth and innovation in previous roles.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the supply chain segment and how this role fits into that strategy?
- How does the marketing team collaborate with other business units, such as sales and product management, to ensure alignment and success?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured during this period?
- How does QAD support the professional development and growth of its employees, particularly in marketing roles?
- What are the most significant challenges facing the supply chain segment, and how can marketing efforts help address these issues?
ASSUMPTION: The interview process will provide an opportunity for the candidate to assess the company's long-term vision, marketing strategy, and commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a strong focus on your strategic approach to demand generation and marketing strategy
- Prepare a portfolio or examples of your previous marketing campaigns and their results, with a focus on driving measurable business outcomes
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
- If you are selected for the final interview, be prepared to discuss your long-term vision for the supply chain segment and how your marketing strategy aligns with the company's goals and objectives
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
