📌 Core Information
🔹 Job Title: Head of Marketing Switzerland
🔹 Company: Viatris
🔹 Location: Zug, Zug, Switzerland
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and developing a high-performing marketing team
- Defining and executing brand strategies for field force-promoted products
- Engaging with key opinion leaders and shaping relevant treatment guidelines
- Planning and executing product launches, ensuring readiness across all phases
- Collaborating cross-functionally and globally to integrate insights and drive business results
ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and a deep understanding of the Swiss pharmaceutical market.
📋 Key Responsibilities
✅ Lead, develop, and inspire a high-performing marketing team with a strong sense of purpose, curiosity, and ownership
✅ Define and execute robust brand strategies for field force-promoted products, aligned with Swiss market dynamics and global guidance
✅ Actively contribute to the external environment by engaging with key opinion leaders, societies, working groups, and advocacy bodies
✅ Play a leading role in the strategic planning and execution of Rx, Gx & innovative product launches
✅ Work closely with sales, medical, access, finance, and operational teams to integrate insights, co-create solutions, and jointly drive business results
✅ Lead the generation and integration of actionable customer insights, competitive intelligence, and market segmentation
✅ Drive the modernisation of marketing by embedding digital and omnichannel engagement models
✅ Own the forecasting and budget planning for the marketing portfolio, setting clear performance expectations and ensuring disciplined execution
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure successful product launches and brand performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: Minimum 8-10 years of marketing experience in the Innovative pharmaceutical / biotech industry, with at least five years in a leadership role
Required Skills:
- Proven track-record in launching innovative patented Rx products
- Strong analytical and strategic capabilities
- Proficiency in digital marketing, omnichannel engagement, and data-driven decision-making
- Excellent German and English language skills, both written and oral
Preferred Skills:
- Experience in Cardiology, Immunology, or Hematology
- Good knowledge of the Swiss pharmaceutical market
- French language skills
ASSUMPTION: Candidates with experience in the Swiss pharmaceutical market and relevant therapeutic areas will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: CHF 180,000 - 220,000 per year (industry standard for a Head of Marketing role in Switzerland with 10+ years of experience)
Benefits:
- Competitive salaries and benefits
- Inclusive environment with opportunities for career progression
- Work-life balance initiatives
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role in Switzerland with the required experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees (global, with a smaller local presence in Switzerland)
Founded: 2020 (as a result of the merger between Mylan and Pfizer's Upjohn division)
Company Description:
- Viatris empowers people worldwide to live healthier at every stage of life
- Offers a global portfolio of best-in-class, iconic brand-name products, generics, and complex generics
- Committed to creating healthier communities worldwide through education, outreach, and better access to treatment
Company Specialties:
- Access – Providing high-quality trusted medicines regardless of geography or circumstance
- Leadership – Advancing sustainable operations and innovative solutions to improve patient health
- Partnership – Leveraging collective expertise to connect people to products and services
Company Website: viatris.com
ASSUMPTION: Viatris is a global company with a strong focus on access and leadership, offering a diverse range of products and services to improve patient health worldwide.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: Reports directly to the Regional Marketing Director EMEA
Work Arrangement: On-site, with potential for hybrid or remote work arrangements in the future
Growth Opportunities:
- Potential for career progression within the marketing function or broader organization
- Opportunities to work on global projects and collaborate with international teams
- Chance to develop leadership and management skills through team mentoring and coaching
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Zug, Switzerland
Geographic Context:
- Zug is a city in central Switzerland, located approximately 25 km southeast of Zurich
- Known for its high quality of life, beautiful natural surroundings, and vibrant international community
- Offers excellent public transportation connections to other major cities in Switzerland and Europe
Work Schedule: Standard full-time work schedule with flexible work arrangements available
ASSUMPTION: The Zug office provides a modern, collaborative work environment with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- First-round interview with the Regional Marketing Director EMEA
- Second-round interview with the Global Marketing Director and/or other senior stakeholders
- Final interview and decision-making
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Cross-functional collaboration and stakeholder management
- Industry knowledge and understanding of the Swiss pharmaceutical market
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your leadership, strategic planning, and cross-functional collaboration experiences
- Research Viatris and the Swiss pharmaceutical market to demonstrate your understanding of the industry and company
ATS Keywords: Marketing, Leadership, Strategic Planning, Cross-functional Collaboration, Swiss Pharmaceutical Market, Product Launches, Brand Management, Customer Insights, Digital Marketing, Omnichannel Engagement
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and industry knowledge, with a strong emphasis on cross-functional collaboration and stakeholder management.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The marketing team uses a range of tools and technologies to support brand management, customer engagement, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity – Putting patients first in all decisions and actions
- Innovation – Encouraging creativity and continuous learning
- Collaboration – Fostering a culture of teamwork and cross-functional collaboration
Work Style:
- Dynamic and fast-paced, with a focus on results and performance
- Data-driven and analytical, with a strong emphasis on strategic planning and execution
- Collaborative and inclusive, with a focus on teamwork and stakeholder engagement
Self-Assessment Questions:
- Do you have a proven track record of leading high-performing marketing teams in a dynamic and fast-paced environment?
- Are you comfortable working with data and using it to inform strategic decision-making?
- Do you thrive in a collaborative and inclusive work environment, with a focus on teamwork and stakeholder engagement?
ASSUMPTION: Viatris values a patient-centric, innovative, and collaborative work environment, with a strong focus on data-driven decision-making and strategic execution.
⚠️ Potential Challenges
- Managing a high-performing marketing team in a dynamic and fast-paced environment
- Navigating the complex and evolving Swiss pharmaceutical market
- Balancing global brand guidance with local market dynamics and customer needs
- Ensuring regulatory compliance and adherence to internal policies
ASSUMPTION: This role presents unique challenges and opportunities, requiring strong leadership, strategic planning, and cross-functional collaboration skills to succeed.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a deep understanding of the Swiss pharmaceutical market and relevant therapeutic areas
- Viatris offers a more patient-centric and innovative approach to marketing compared to traditional pharmaceutical companies
- This role offers significant growth opportunities and the chance to work on global projects and collaborate with international teams
ASSUMPTION: This role is unique in its focus on the Swiss pharmaceutical market and offers significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a strategic marketing plan for a new product launch in the Swiss market
- Conducting market research and customer segmentation analysis to inform brand positioning and targeting strategies
- Collaborating with cross-functional teams to create and implement omnichannel engagement campaigns
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the marketing team's work, requiring strong leadership, analytical, and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Swiss market and how this role contributes to that strategy?
- How does Viatris support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Viatris approach cross-functional collaboration and stakeholder engagement, and what are the expectations for this role in that regard?
- What are the most significant challenges facing the Swiss pharmaceutical market, and how can this role help address them?
ASSUMPTION: These interview questions focus on the company's long-term vision, professional development opportunities, role priorities, cross-functional collaboration, market challenges, and strategic planning.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your leadership, strategic planning, and cross-functional collaboration experiences
- Research Viatris and the Swiss pharmaceutical market to demonstrate your understanding of the industry and company
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
