Head of Marketing (TBL APAC)

📌 Core Information

🔹 Job Title: Head of Marketing (TBL APAC)

🔹 Company: Timberland

🔹 Location: Shanghai, China

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 12+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Translating global marketing strategies into region-specific plans
• Overseeing regional marketing budgets and allocation
• Managing integrated marketing efforts, including CRM and loyalty programs
• Driving retail brand experiences and leveraging local collaborations
• Partnering with global teams to deliver new store design concepts and VM

ASSUMPTION: This role requires a strategic mindset, cross-functional leadership, and deep regional expertise to succeed.

📋 Key Responsibilities

✅ Translate global marketing strategies into region-specific activation plans

✅ Oversee regional marketing budgets and allocation

✅ Manage integrated marketing efforts, including CRM and loyalty programs

✅ Drive retail brand experiences and leverage local collaborations

✅ Partner with global teams to deliver new store design concepts and VM

✅ Manage media buying, social media management, and search management

✅ Own channel marketing management, events management, and influencer activation

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and influence skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 12+ years of experience in regional marketing strategies and integrated marketing execution

Required Skills:

• Strategic vision and ability to articulate clear strategy
• Cross-functional leadership
• Strong communication and influence skills
• Analytical skills and data-driven decision making
• Consumer insight and empathy, with deep regional expertise

Preferred Skills:

• Experience in the outdoor or lifestyle industry
• Fluency in Mandarin or other local languages

ASSUMPTION: While formal education is important, we place a greater emphasis on the candidate's experience and professional achievements in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Head of Marketing role in the APAC region with 12+ years of experience, the estimated salary range is ¥600,000 - ¥800,000 per year. This is an estimate and the actual salary may vary based on the candidate's qualifications and experience.

Benefits:

• Paid service time (40 hours/year)
• Discounts on ski passes
• Free kayak rentals

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Timberland operates in the retail industry, specializing in outdoor and lifestyle products. The company is a subsidiary of VF Corporation, a global leader in branded lifestyle apparel and footwear.

Company Size: Timberland is part of VF Corporation, which employs over 10,000 people worldwide. As such, the company offers a large, diverse work environment with ample opportunities for growth and development.

Founded: Timberland was founded in 1973 in Newmarket, New Hampshire, and has since grown into a global company with locations in over 15 countries.

Company Description:

• Timberland is committed to making better products, greener cities, and stronger communities
• The company offers employees 40 paid hours of service time every year and various perks to encourage an active lifestyle
• Timberland is an inclusive and diverse workplace that values employee growth and development

Company Specialties:

• Outdoor and lifestyle products
• Sustainable business practices
• Community engagement and service

Company Website: http://www.timberland.com

ASSUMPTION: Timberland's commitment to sustainability and community engagement sets it apart from other retailers and creates a unique work environment for employees.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Brand GM in APAC.

Reporting Structure: The Head of Marketing (APAC) will report to the Brand GM in APAC and work closely with global marketing teams, brand operations, and planning leaders.

Work Arrangement: This is an on-site position based in Shanghai, China. Occasional travel may be required to attend regional meetings or events.

Growth Opportunities:

• Potential advancement to a global marketing role within the company
• Expansion of regional responsibilities to include additional markets in APAC
• Opportunities to work on special projects or initiatives that drive brand growth and innovation

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the brand's success in the APAC region.

🌍 Location & Work Environment

Office Type: Timberland's Shanghai office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 688 Henderson Office, Shanghai, China

Geographic Context:

• Shanghai is a major commercial hub and the largest city in China, with a population of over 24 million people
• The city is known for its vibrant culture, rich history, and diverse culinary scene
• Shanghai offers numerous outdoor recreation opportunities, including hiking, cycling, and water sports

Work Schedule: Standard office hours are Monday-Friday, 9:00 AM - 5:30 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Shanghai's dynamic business environment and diverse cultural offerings provide an exciting backdrop for this role.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral interview with the hiring manager and other team members
• Final interview with the Brand GM in APAC

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional leadership and collaboration
• Communication and presentation skills
• Cultural fit and alignment with Timberland's values

Application Tips:

• Tailor your resume and cover letter to highlight your regional marketing experience and integrated marketing execution skills
• Prepare examples of your past successes in translating global marketing strategies into region-specific plans
• Demonstrate your understanding of the Timberland brand and its commitment to sustainability and community engagement

ATS Keywords: Regional marketing strategies, integrated marketing execution, cross-functional leadership, consumer insight, data-driven decision making, retail brand experience, local collaborations

ASSUMPTION: Timberland's interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a focus on their regional marketing experience and integrated marketing execution skills.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, Zoho CRM)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's preferences and the team's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Make it Better
• Do the Right Thing
• Open & Inclusive
• Empower and Inspire

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with Timberland's commitment to making better products, greener cities, and stronger communities?
• Are you comfortable working in a dynamic, fast-paced environment with a high degree of cross-functional collaboration?
• Do you thrive in a data-driven, analytical work environment?

ASSUMPTION: Timberland values employees who are passionate about the brand's mission, committed to working collaboratively, and driven by data and analytics.

⚠️ Potential Challenges

• Managing a regional marketing budget and allocation in a dynamic and evolving market
• Adapting global marketing strategies to suit local market needs and preferences
• Balancing the demands of global marketing teams, brand operations, and planning leaders
• Navigating the cultural nuances and language barriers of the APAC region

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a deep understanding of the regional market.

📈 Similar Roles Comparison

• Unlike other regional marketing roles, this position requires a high degree of cross-functional collaboration and global partnership
• This role is unique in its focus on driving retail brand experiences and leveraging local collaborations to enhance brand presence
• Career progression in this role may involve expanding regional responsibilities or advancing to a global marketing role within the company

ASSUMPTION: This role offers a unique blend of regional marketing, cross-functional leadership, and global partnership opportunities that set it apart from other similar roles in the industry.

📝 Sample Projects

• Developing and executing a regional marketing strategy that drives brand growth and increases market share
• Managing a regional marketing budget and allocation to maximize ROI and minimize waste
• Leveraging local collaborations and influencer partnerships to drive brand heat and buzz in the APAC region

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the role and the impact it can have on the brand's success in the APAC region.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader global marketing strategy for Timberland?
• What are the key priorities for the first 90 days in this role?
• How does Timberland support the professional development and growth of its employees?
• What are the most significant challenges facing the Timberland brand in the APAC region, and how can this role address them?
• How does Timberland measure the success of its regional marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?

ASSUMPTION: These questions demonstrate the candidate's strategic thinking, interest in the role's impact on the broader organization, and commitment to driving brand growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your regional marketing experience and integrated marketing execution skills
• Prepare examples of your past successes in translating global marketing strategies into region-specific plans
• Demonstrate your understanding of the Timberland brand and its commitment to sustainability and community engagement
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.