📌 Core Information
🔹 Job Title: Head of Marketing (TBL APAC)
🔹 Company: VF Corporation
🔹 Location: Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Translating global marketing strategy into region-specific activation plans
- Overseeing long-term marketing strategy and in-season integrated marketing plans
- Managing regional marketing budgets, CRM, and loyalty programs
- Driving an elevated retail brand experience through store design, VM, and in-store navigation
- Building an energy strategy for the region through local collaborations and influencer activation
ASSUMPTION: This role requires a strategic mindset, cross-functional leadership, and strong analytical skills to succeed in a dynamic, regional marketing environment.
📋 Key Responsibilities
✅ Translate global marketing strategy into region-specific activation plans
✅ Oversee long-term marketing strategy and in-season integrated marketing plans
✅ Manage regional marketing budgets and allocations
✅ Set CRM and loyalty strategy, and provide region-specific creative content guidance
✅ Own media buying, social media management, and search management
✅ Own channel marketing management, develop relevant execution for ecomm and events management
✅ Partner with global to deliver new store design concepts, VM with strong in-market execution programs, and in-store navigation
✅ Create relevant assets in region or leverage global to drive conversion
✅ Manage influencer pool and assets
ASSUMPTION: This role requires a high level of independence and the ability to work effectively with global teams to ensure regional input and nuance is incorporated into long-term brand strategy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 12+ years of experience in leading regional marketing strategies and executing integrated marketing plans
Required Skills:
- Strategic vision and ability to articulate clear strategy
- Cross-functional leadership
- Communication and influence
- Analytical skills and data-driven decision making
- Consumer insight and empathy, with deep regional expertise
Preferred Skills:
- Experience in the end-to-end execution of integrated marketing plans
- Budget oversight and managing strategic allocation across channels
- Experience setting strategy for customer relationship management and loyalty programs
- Event strategy and execution
- Digital marketing and e-commerce
ASSUMPTION: While formal education is great to have, we are most interested in your professional achievements and the skills you've developed throughout your career.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Head of Marketing role with 10+ years of experience in the APAC region, the estimated salary range is ¥500,000 - ¥800,000 per year.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time position with standard office hours, Monday through Friday
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 10,001+ employees
Founded: 1899
Company Description:
- One of the world’s largest apparel, footwear, and accessories companies
- Connects people to lifestyles, activities, and experiences through iconic outdoor, active, and workwear brands
- Committed to powering movements of sustainable and active lifestyles for the betterment of people and the planet
Company Specialties:
- Footwear
- Accessories
- Innovation
- Design
- Apparel
- Outdoor
- Active
- Sports
- Fashion
- Clothing
- Sustainability
- Corporate social responsibility
- Supply chain
- Brands and retail
Company Website: http://www.vfc.com
ASSUMPTION: VF Corporation is a large, global company with a strong focus on sustainability and corporate social responsibility, which may impact the company culture and work environment.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Brand GM in APAC
Reporting Structure: This role does not have direct reports but will collaborate with various teams across the region and globally
Work Arrangement: On-site, full-time position with standard office hours
Growth Opportunities:
- Potential to grow within the organization as the company continues to expand in the APAC region
- Opportunities to work on high-impact projects and collaborate with global teams
- Chance to develop leadership skills and mentor junior team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success in the APAC region.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 688 Henderson Office, Shanghai, China
Geographic Context:
- Shanghai is a major commercial and financial hub in China, with a vibrant culture and diverse population
- The office is located in the Pudong New Area, a modern and developed district with easy access to public transportation
- The city offers a mix of traditional and modern attractions, as well as a thriving food and entertainment scene
Work Schedule: Standard office hours, Monday through Friday, with occasional flexibility for project needs
ASSUMPTION: The work environment at VF Corporation's Shanghai office is dynamic, collaborative, and inclusive, with a strong focus on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interview with the hiring manager and other stakeholders
- Final interview with the Brand GM in APAC
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional leadership and collaboration
- Communication and influencing skills
- Analytical skills and data-driven decision making
- Consumer insight and regional expertise
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your regional marketing experience and how you've adapted global campaigns to suit local markets
- Showcase your ability to manage budgets, execute integrated marketing plans, and drive brand growth
ATS Keywords: Regional marketing strategy, integrated marketing plans, budget management, CRM, loyalty programs, energy strategy, local collaborations, influencer activation, retail brand experience, store design, VM, in-store navigation, consumer insight, regional expertise
ASSUMPTION: The interview process for this role is likely to be comprehensive and thorough, with a strong focus on assessing the candidate's strategic thinking, leadership, and regional marketing experience.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine marketing tools (e.g., Google Ads, Bing Ads)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's global standards and regional preferences.
👔 Cultural Fit Considerations
Company Values:
- Act with integrity
- Respect and value each other
- Collaborate and create a positive team environment
- Take ownership and deliver results
- Innovate and adapt to change
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you embody VF Corporation's core values in your daily work?
- Can you provide an example of a time when you successfully adapted a global marketing campaign to a local market?
- How do you approach building and maintaining strong relationships with internal and external stakeholders?
ASSUMPTION: VF Corporation values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and experiences to the table.
⚠️ Potential Challenges
- Managing regional marketing budgets and allocations effectively
- Adapting global marketing campaigns to suit local markets and consumer preferences
- Building and maintaining strong relationships with internal and external stakeholders
- Navigating a dynamic and fast-paced work environment
ASSUMPTION: While this role presents numerous opportunities for growth and success, it also comes with its own set of challenges that require a strategic and adaptable mindset.
📈 Similar Roles Comparison
- Unlike other regional marketing roles, this position requires a strong focus on energy marketing and local collaborations to drive brand heat and buzz
- In the APAC region, regional marketing strategies must take into account cultural nuances and consumer preferences that vary significantly from market to market
- Career progression in this role may involve moving into global marketing leadership positions or taking on additional regional responsibilities
ASSUMPTION: When comparing this role to similar positions, it's essential to consider the unique aspects of the APAC region and the company's global marketing strategy.
📝 Sample Projects
- Developing and executing a regional energy marketing strategy to drive brand heat and buzz in the APAC market
- Adapting global marketing campaigns to suit local markets and consumer preferences, while maintaining brand consistency
- Managing regional marketing budgets and allocations to maximize ROI and drive brand growth
ASSUMPTION: The specific projects undertaken in this role will depend on the company's global marketing strategy and regional priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's global marketing strategy and how this role fits into that broader picture?
- How does this role collaborate with other teams across the region and globally to ensure regional input and nuance is incorporated into long-term brand strategy?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does VF Corporation support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how is that supported in this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching the company, its brands, and its global marketing strategy
- Follow up with the hiring manager within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
