📌 Core Information
🔹 Job Title: Head of Marketing, Technology, Commercial & Industrial
🔹 Company: Black & Veatch Family of Companies
🔹 Location: Overland Park, Kansas, United States
🔹 Job Type: Full-Time, Hybrid (3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Black & Veatch's Technology, Commercial & Industrial sectors.
- Building and maintaining executive relationships with key stakeholders.
- Conducting market research and competitive analysis.
- Leading a team to create and execute effective marketing campaigns.
- Collaborating with cross-functional teams to deliver integrated marketing solutions.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a matrix organization.
📋 Key Responsibilities
✅ Develop and execute marketing strategies to support business growth.
✅ Build and maintain executive relationships with key stakeholders, including the President and leadership team.
✅ Conduct market research and competitive analysis to inform strategy and tactics.
✅ Lead a team to create and execute effective marketing campaigns, including demand generation, account-based marketing, and opportunity marketing.
✅ Collaborate with cross-functional teams, including sales, account relationship, and pursuits teams, to provide tools that support the sales lifecycle.
✅ Define the customer decision journey and create messaging that resonates with target audiences.
✅ Manage paid media strategies, tactics, and measurements to monitor and adjust campaigns, promotions, and spend.
✅ Plan and execute in-person and virtual events, including industry trade shows and Black & Veatch-hosted executive events.
✅ Lead a team of direct reports and influential partners in marketing collaboration and execution.
✅ Collaborate with marketing leaders and peers to build and execute marketing programs from start to finish.
✅ Travel up to 40% a month, including global travel, as needed.
ASSUMPTION: This role requires a high degree of availability and responsiveness to stakeholders, including on weekends.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, marketing communications, business marketing, or a related field.
Experience: 12+ years of progressive management experience in related areas, with a minimum of 10 years in strategic marketing, including strong digital marketing and demand generation experience.
Required Skills:
- Proven record of building businesses and providing commercial support to grow new and current customer relationships within a matrix organization.
- Strong skills in writing, message development, story, and presentation development.
- Full strategic marketing planning and execution skill set.
- Technical aptitude to translate highly technical offerings into value propositions and content for targeted audiences.
- Strong project management, budgeting, and measurement skills.
- Experience marketing professional services as well as technical solutions.
Preferred Skills:
- Experience in customer segmentation, analytics, and campaigns leveraging MarTech and SalesTech systems such as Sales Force.
- Experience in partner and ecosystem marketing, as well as client marketing, including collaboration with marketing and sales executives on client value/story promotions and marketing tactics.
- Experience building industry partner and sponsor relationships, developing creative new ways to reach key audiences with sponsor organizations, and planning and executing virtual and in-person executive events.
ASSUMPTION: This role requires the ability to autonomously research, explore, learn, and understand the lifecycles of highly technical solutions and services.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a role of this level and location)
Benefits:
- 401K match
- Medical, dental, and vision insurances
- Disability insurance
- Wellness program
- Flexible work schedules
- Paid vacation and holiday time
- Sick time and dependent sick time
- Adoption reimbursement
- Tuition reimbursement
- Vendor discounts
- Employment referral program
- AD&D insurance
- Pre-taxed accounts
- Voluntary legal plan
- B&V Credit Union
- Performance-based bonus program
Working Hours: Full-time, with a hybrid arrangement of three days in the office and two days working remotely.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on the company's internal compensation structure and the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Construction
Company Size: 1,001-5,000 employees
Founded: 1996, as a subsidiary of Black & Veatch Corporation
Company Description:
- Overland Contracting Inc. (OCI) is a Black & Veatch Company that provides construction services in the open/merit shop arena.
- OCI offers construction services tailored to fit clients' needs, with options available through direct hire or subcontract strategies.
- OCI serves the telecom, energy, and water markets across the United States.
Company Specialties:
- Power
- Oil & Gas
- Telecommunications
- Water
- Management Consulting
- and Special Projects
Company Website: OverlandContracting.com
ASSUMPTION: As a subsidiary of Black & Veatch Corporation, Overland Contracting Inc. benefits from the parent company's extensive industry experience and resources.
📊 Role Analysis
Career Level: Executive
Reporting Structure: Reports directly to the Chief Marketing Officer for Black & Veatch and works closely with the President and leadership team of the Technology, Commercial & Industrial sectors.
Work Arrangement: Hybrid, with three days in the office and two days working remotely, with some flexibility week-to-week based on events, meetings, and commitments.
Growth Opportunities:
- Potential to grow into a senior leadership role within the marketing organization or the broader business.
- Opportunities to expand industry knowledge and expertise through collaboration with various business sectors and regions.
- Possibility to develop and mentor team members, contributing to the overall growth and success of the marketing organization.
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing and business strategy, with the potential to make a significant impact on the growth and success of the Technology, Commercial & Industrial sectors.
🌍 Location & Work Environment
Office Type: Hybrid, with a headquarters located in Overland Park, Kansas, United States
Office Location(s): 10950 Grandview Dr., Overland Park, KS 66210, US
Geographic Context:
- Overland Park is a suburb of Kansas City, Missouri, with a population of approximately 191,000 people.
- The area offers a mix of urban and suburban living, with a variety of housing options, shopping, dining, and entertainment venues.
- Overland Park is home to numerous Fortune 500 companies and is known for its high quality of life, excellent schools, and safe neighborhoods.
Work Schedule: Full-time, with a hybrid arrangement of three days in the office and two days working remotely, with some flexibility week-to-week based on events, meetings, and commitments.
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Final round interviews with key stakeholders
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Marketing expertise and industry knowledge
- Communication and presentation skills
- Adaptability and resilience in a dynamic work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and marketing expertise.
- Research the company and the Technology, Commercial & Industrial sectors to demonstrate your understanding of the business and industry trends.
- Be ready to discuss your experience with marketing automation tools, campaign management, and data analysis.
ATS Keywords: Marketing strategy, demand generation, campaign management, client segmentation, market research, performance marketing, budget management, messaging development, digital marketing, project management, analytics, technical solutions, event management, collaboration, relationship building, communication skills
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership abilities, and marketing expertise, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the organization's current technology stack.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Excellence
- Stewardship
- Inclusion
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient
- Data-driven and analytical
- Strategic and forward-thinking
- Results-focused and accountable
Self-Assessment Questions:
- How do you approach building and maintaining relationships with key stakeholders, including executives and clients?
- Can you describe a time when you had to adapt to a significant change in your work environment or project scope? How did you handle it?
- How do you stay up-to-date with industry trends and best practices in marketing, particularly in the context of highly technical solutions and services?
ASSUMPTION: A strong cultural fit with Overland Contracting Inc. and the broader Black & Veatch organization is essential for success in this role.
⚠️ Potential Challenges
- Managing a large team of influential partners and direct reports in a matrix organization.
- Balancing the demands of multiple stakeholders, including the President and leadership team, segment and solution leaders, and regional account teams.
- Adapting to a dynamic work environment with changing priorities and deadlines.
- Managing a hybrid work arrangement with some flexibility week-to-week based on events, meetings, and commitments.
- Traveling up to 40% a month, including global travel, as needed.
ASSUMPTION: These challenges require strong leadership, adaptability, and resilience, as well as excellent communication and time management skills.
📈 Similar Roles Comparison
- This role is unique in its focus on the Technology, Commercial & Industrial sectors and the need to balance strategic marketing with hands-on campaign execution.
- Compared to other marketing roles, this position requires a higher level of industry-specific knowledge and the ability to work effectively with technical subject matter experts.
- Career progression in this role may lead to senior leadership positions within the marketing organization or the broader business, depending on the candidate's interests and performance.
ASSUMPTION: This role offers a unique blend of strategic marketing and hands-on campaign execution, with the potential for significant growth and impact on the business.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch in the Technology, Commercial & Industrial sectors.
- Creating targeted marketing campaigns to drive demand and awareness for existing solutions in the energy and power markets.
- Planning and executing an industry trade show or Black & Veatch-hosted executive event to showcase the company's capabilities and connect with key stakeholders.
ASSUMPTION: These projects require a strong understanding of the target audience, market trends, and competitive landscape, as well as excellent project management and communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing campaigns, and how is this role expected to contribute to that process?
- What are the most significant challenges facing the Technology, Commercial & Industrial sectors, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and it provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and marketing expertise.
- Research the company and the Technology, Commercial & Industrial sectors to demonstrate your understanding of the business and industry trends.
- Be ready to discuss your experience with marketing automation tools, campaign management, and data analysis.
- Follow up with the hiring manager one week after your final round interview to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
