Head of Marketing - UK

📌 Core Information

🔹 Job Title: Head of Marketing - UK

🔹 Company: Charlotte Tilbury

🔹 Location: London, United Kingdom

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a retail-focused marketing strategy
• Driving traffic to stores through integrated marketing campaigns
• Managing a team of marketers and visual merchandisers
• Collaborating with global marketing teams and other internal functions
• Overseeing new store openings and event partnerships

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in regional and trade marketing within the beauty or retail sectors.

📋 Key Responsibilities

✅ Own the brand, marketing, and customer experience metrics for all customer touchpoints

✅ Drive traffic to stores through engaging and integrated regional marketing, visual merchandising, and PR strategies

✅ Create and maintain a UK marketing, visual merchandising, and PR activation calendar, feeding back to global marketing on regional nuances and opportunities

✅ Ensure 360° planning and analysis of all launches to deliver impactful and revolutionary campaigns

✅ Oversee launch planning and execution process to ensure the most effective use of budget

✅ Work closely with the commercial team to identify focuses and opportunities with each retail partner and focused category plans

✅ Develop and implement a flagship strategy for free-standing stores

✅ Manage all new store openings through a tease, launch, and sustain strategy to create buzz in local areas and get stores off to a strong start

✅ Ensure all event and partnership opportunities are in line with brand guidelines and image to drive brand awareness

✅ Put in processes to ensure world-class delivery and help the business evolve as it continues to expand

✅ Build collaborative relationships with all internal functions, retail partners, and key business stakeholders

✅ Provide leadership and direction to a team of marketers and visual merchandisers, ensuring consistency and quality of output while maintaining morale and engagement with the business

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work well under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in regional and trade marketing within the beauty or retail sectors

Required Skills:

• Proven leadership skills and experience managing high-performing teams
• Experience in devising and implementing strategic plans with creative flair
• Experience managing budgets and P&L
• Ability to work well under pressure and prioritize ruthlessly
• Flexible and professional attitude, with a hunger to learn and welcome challenge
• Exceptional organizational and prioritizing skills, with great attention to detail and a results-driven mindset

Preferred Skills:

• Experience working in a fast-paced, dynamic environment
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in regional and trade marketing within the beauty or retail sectors, with proven leadership skills. Experience in budget management and the ability to work under pressure are essential.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per annum (Estimated based on industry standards for a Head of Marketing role in London)

Benefits:

• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy
• Pension and life assurance for all employees
• Wellness and social benefits including Medicash, Employee Assist Programs, and regular social connects with colleagues
• Dog-friendly work environment on designated days and spaces
• Generous product discount and gifting

Working Hours: Full-time (37.5 hours per week), with flexibility to work remotely and on-site

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role in London. Actual salary may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Charlotte Tilbury Beauty operates in the personal care product manufacturing industry, with a focus on beauty, skincare, and cosmetics.

Company Size: Charlotte Tilbury Beauty has 1,001-5,000 employees globally, making it a mid-sized to large organization. This size allows for ample opportunities for growth and collaboration while maintaining a dynamic and innovative environment.

Founded: Charlotte Tilbury Beauty was founded in 2013 by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE. The company has since experienced exceptional growth and is now a global sensation across 50 markets, with over 2,300 employees globally.

Company Description:

• Charlotte Tilbury Beauty has revolutionized the global beauty industry by decoding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range.
• The company continues to break records across countries, channels, and categories, delivering market-leading growth, innovative retail and product launches fueled by industry-leading tech.
• Charlotte Tilbury Beauty fosters an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic, with an ultimate vision to empower everyone, everywhere to be the best version of themselves.

Company Specialties:

• Beauty
• Skincare
• Cosmetics

Company Website: http://www.charlottetilbury.com

ASSUMPTION: Charlotte Tilbury Beauty is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best, and wanting to be part of a global dream team are key. Even though they have requirements, their experience and background are just a guide, and they still welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Marketing Director, UK and PP. The Head of Marketing will be responsible for leading a team of marketers and visual merchandisers and collaborating with global marketing teams and other internal functions.

Reporting Structure: The Head of Marketing will report directly to the Marketing Director, UK and PP, and will work closely alongside global marketing teams, as well as the wider UK team across PR, Commercial, VM, Finance, etc.

Work Arrangement: This is a hybrid role, with a flexible work arrangement allowing employees to work both remotely and on-site. The company offers 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday.

Growth Opportunities:

• As the company continues to grow and expand, there will be opportunities for the Head of Marketing to take on additional responsibilities and advance their career within the organization.
• The company encourages a culture of learning and development, providing employees with the opportunity to grow both personally and professionally.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on additional responsibilities and advance their career within the organization as it continues to grow and expand.

🌍 Location & Work Environment

Office Type: Charlotte Tilbury Beauty has a hybrid work environment, with employees able to work both remotely and on-site at their London headquarters or other designated office locations.

Office Location(s): 8 Surrey Street, London, WC2R 2ND, GB

Geographic Context:

• London is a vibrant and multicultural city, offering a wide range of cultural attractions, restaurants, and entertainment options.
• The city is well-connected by public transportation, making it easy for employees to commute to and from work.
• London is home to a thriving beauty and fashion industry, providing ample opportunities for networking and professional growth.

Work Schedule: Full-time (37.5 hours per week), with flexibility to work remotely and on-site

ASSUMPTION: The hybrid work environment at Charlotte Tilbury Beauty offers employees the best of both worlds, allowing them to work remotely when needed and collaborate with colleagues in person at the office.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Marketing Director, UK and PP
• Background check and offer extension

Key Assessment Areas:

• Marketing and strategic planning skills
• Leadership and team management abilities
• Budget management and P&L experience
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and leadership experience, as well as any experience working with retail partners or on new store openings.
• Be prepared to discuss your strategic approach to marketing and your ability to work well under pressure.
• Research the company and the beauty industry to demonstrate your enthusiasm and understanding of the role.

ATS Keywords: Regional Marketing, Trade Marketing, Retail Marketing, Brand Guardian, Marketing Strategy, Team Management, Budget Management, New Store Openings, Event Partnerships

ASSUMPTION: The interview process at Charlotte Tilbury Beauty is designed to assess the candidate's marketing and leadership skills, as well as their cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs, Google Sheets)
• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: Charlotte Tilbury Beauty is committed to empowering everyone, everywhere to be the best version of themselves.
• Innovation: The company fosters a culture of disruptive thinking and embraces challenges to drive growth and innovation.
• Collaboration: Charlotte Tilbury Beauty values winning together and sharing the magic, fostering a collaborative and inclusive work environment.

Work Style:

• Dynamic: The company operates in a fast-paced and dynamic environment, requiring employees to be adaptable and nimble-minded.
• Creative: Charlotte Tilbury Beauty values creativity and encourages employees to think outside the box and push boundaries.
• Results-driven: The company is focused on delivering market-leading growth and innovative retail and product launches, requiring employees to be results-driven and focused on achieving success.

Self-Assessment Questions:

• Do you have experience working in a fast-paced, dynamic environment, and are you comfortable with ambiguity and change?
• Are you a creative thinker with a strategic mindset and the ability to develop and implement innovative marketing campaigns?
• Are you a strong leader with experience managing high-performing teams, and are you able to foster a collaborative and inclusive work environment?

ASSUMPTION: Charlotte Tilbury Beauty values candidates who are a strong cultural fit, with a dynamic and creative work style, and a results-driven mindset.

⚠️ Potential Challenges

• Managing a team of marketers and visual merchandisers, requiring strong leadership and communication skills
• Working in a fast-paced and dynamic environment, with the need to adapt to change and prioritize effectively
• Collaborating with global marketing teams and other internal functions, requiring strong communication and project management skills
• Managing new store openings and event partnerships, requiring attention to detail and the ability to work well under pressure

ASSUMPTION: This role presents several challenges, including managing a team, working in a fast-paced environment, collaborating with global teams, and managing new store openings and event partnerships. Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and demanding role.

📈 Similar Roles Comparison

• Head of Marketing - UK vs. Head of Marketing - Global: The Head of Marketing - UK role focuses on driving traffic to stores and overseeing marketing campaigns in the UK market, while the Head of Marketing - Global role is responsible for developing and implementing global marketing strategies and managing global marketing teams.
• Industry-specific context: The beauty industry is highly competitive and fast-paced, requiring marketers to stay up-to-date with the latest trends and technologies and be able to adapt quickly to changes in the market.
• Career path comparison: The Head of Marketing - UK role is a senior-level position that can lead to further career advancement within the organization, such as taking on a global marketing role or moving into a more strategic or leadership position.

ASSUMPTION: The Head of Marketing - UK role is a senior-level position that requires a strong background in regional and trade marketing within the beauty or retail sectors, with proven leadership skills. Experience in budget management and the ability to work under pressure are essential.

📝 Sample Projects

• Developing and implementing a retail-focused marketing strategy for a new product launch, including integrated marketing, visual merchandising, and PR campaigns
• Managing a team of marketers and visual merchandisers to execute a successful new store opening, including a tease, launch, and sustain strategy
• Collaborating with global marketing teams to identify regional nuances and opportunities and incorporate them into the UK marketing activation calendar

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of responsibilities and challenges they may face in the Head of Marketing - UK role at Charlotte Tilbury Beauty.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to marketing and how this role fits into the overall marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that?
• How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the expectations for the Head of Marketing - UK position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and leadership experience, as well as any experience working with retail partners or on new store openings.
• Prepare for your interview by researching the company and the beauty industry, and be ready to discuss your strategic approach to marketing and your ability to work well under pressure.
• Follow up with the hiring manager or HR team within one week of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.