Head of Marketing UK & ANZ

📌 Core Information

🔹 Job Title: Head of Marketing UK & ANZ

🔹 Company: Charlotte Tilbury Beauty

🔹 Location: London, England, United Kingdom

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (London) with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Leading and delivering industry-disruptive 360 marketing campaigns
• Driving digital excellence and thought leadership in media and brand activities
• Managing trade marketing strategy and securing exceptional retail support
• Becoming a category and product expert, driving data-driven decisions
• Owning budget management and process improvement across the marketing function

ASSUMPTION: This role requires a strategic and creative leader with a strong background in regional and trade marketing within the beauty or retail sectors. The ideal candidate will have experience managing teams and budgets, as well as a deep understanding of the luxury/beauty industry and future trends.

📋 Key Responsibilities

✅ Lead and deliver industry-disruptive 360 marketing campaigns, working closely with global and regional teams to push industry boundaries and break records

✅ Drive digital excellence and thought leadership in media and brand activities, raising total brand awareness and accelerating conversion and consideration

✅ Manage trade marketing strategy, securing exceptional marketing support from retail partners and executing campaigns with flawless attention to detail

✅ Become the ultimate category and product expert, understanding regional market trends and customer patterns to fuel product and campaign opportunities

✅ Own budget management, demonstrating high attention to detail when planning and phasing the full marketing budget

✅ Establish clear processes within the marketing team and wider UK function, driving cross-functional and regional collaboration

✅ Act as a visionary and creative leader, driving a legacy team and culture within the small yet growing team and wider business

ASSUMPTION: The role requires a strong leader who can inspire and develop a high-performing team, work well under pressure, and prioritize tasks effectively. The ideal candidate will be results-driven, with exceptional organizational skills and a flexible, professional attitude.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in regional and trade marketing within the beauty or retail sectors

Required Skills:

• Proven leadership skills and experience managing high-performing teams
• Strategic planning and creative flair
• Budget management and P&L experience
• Strong organizational and prioritizing skills
• Results-driven and data-driven mindset
• Excellent communication and collaboration skills
• Familiarity with the luxury/beauty industry and future trends

Preferred Skills:

• Experience working in a fast-paced, dynamic environment
• Fluency in additional languages (e.g., Spanish, French, German)
• Knowledge of the Australian and New Zealand markets

ASSUMPTION: While a Bachelor's degree is preferred, Charlotte Tilbury Beauty values experience and skills over formal education. Candidates with more or less experience than stated are encouraged to apply if they can demonstrate the necessary skills.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per annum (AI-estimated, based on industry standards for a Head of Marketing role with 5-10 years of experience in the beauty sector)

Benefits:

• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy
• Pension and life assurance
• Wellness benefits, including Medicash and Employee Assist Programs
• Regular social connects with colleagues
• Generous product discount and gifting

Working Hours: Full-time, with flexible hybrid working arrangements

ASSUMPTION: The salary range provided is an AI-estimated range based on industry standards for a Head of Marketing role with 5-10 years of experience in the beauty sector. Actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Personal Care Product Manufacturing

Company Size: 1,001-5,000 employees (Mid-size)

Founded: 2013

Company Description:

• Charlotte Tilbury Beauty is a global beauty brand founded by British makeup artist and entrepreneur Charlotte Tilbury MBE in 2013
• The brand has experienced exceptional growth and is now available in 50 markets, with over 2,300 employees globally
• Charlotte Tilbury Beauty is known for its easy-to-use, easy-to-choose, and easy-to-gift range, which has revolutionized the global beauty industry

Company Specialties:

• Beauty, Skincare, and Cosmetics

Company Website: http://www.charlottetilbury.com

ASSUMPTION: Charlotte Tilbury Beauty is a fast-paced, dynamic environment where nimble mindsets, striving to deliver the best, and wanting to be part of a global dream team are key. The company values diversity, inclusion, and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into its growing global workforce.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: Reports directly to the Marketing Director, UK, AU, NZ, and PP

Work Arrangement: Hybrid (on-site in London with flexible remote work options)

Growth Opportunities:

• Potential to grow within the marketing function or take on additional responsibilities as the company expands
• Opportunities to work on global projects and collaborate with international teams
• Possibility to progress into a more senior leadership role within the company

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Charlotte Tilbury Beauty continues to expand and scale at pace.

🌍 Location & Work Environment

Office Type: Hybrid (on-site in London with flexible remote work options)

Office Location(s): 8 Surrey Street, London, WC2R 2ND, GB

Geographic Context:

• London is a major global city with a vibrant cultural scene, diverse communities, and excellent transportation links
• The office is located in the heart of London's West End, close to Covent Garden and the Thames River
• London offers a wide range of housing options, from urban apartments to suburban family homes

Work Schedule: Full-time, with flexible hybrid working arrangements

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and caters to employees' individual needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the Marketing Director, UK, AU, NZ, and PP

Key Assessment Areas:

• Leadership and team management skills
• Strategic planning and creative thinking
• Budget management and financial acumen
• Industry knowledge and market trends
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the beauty industry and Charlotte Tilbury Beauty's brand
• Showcase your leadership and team management skills through examples from your past experiences
• Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making abilities

ATS Keywords: Regional Marketing, Trade Marketing, Category Marketing, Media, Brand Activities, Budget Management, Leadership, Beauty Industry, Luxury, Retail, Team Management

ASSUMPTION: Charlotte Tilbury Beauty uses an Applicant Tracking System (ATS) to screen resumes and applications. Including relevant keywords from the job description in your resume and cover letter can help your application pass through the ATS and increase your chances of being considered for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The required tools and technologies for this role may vary depending on the specific marketing campaigns and projects the candidate will be working on. Familiarity with industry-standard marketing tools and platforms is essential.

👔 Cultural Fit Considerations

Company Values:

• Empowering everyone to be the most beautiful version of themselves
• Embracing challenges and disruptive thinking
• Winning together and sharing the magic

Work Style:

• Fast-paced and dynamic environment
• Collaborative and cross-functional teamwork
• Results-driven and data-driven mindset
• Flexible and professional attitude

Self-Assessment Questions:

• Do you share Charlotte Tilbury Beauty's passion for empowering everyone to be the most beautiful version of themselves?
• Are you comfortable working in a fast-paced, dynamic environment and embracing challenges?
• Do you thrive in a collaborative, cross-functional team setting and enjoy winning together?

ASSUMPTION: Charlotte Tilbury Beauty values diversity, inclusion, and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into its growing global workforce. Candidates who align with the company's values and work style are more likely to succeed and enjoy their time at Charlotte Tilbury Beauty.

⚠️ Potential Challenges

• Managing a large and talented team across multiple sub-functions (Trade Marketing, Category Marketing, and Regional Media)
• Balancing global objectives with regional market needs and trends
• Working with multiple stakeholders, both internal and external, to secure exceptional marketing support and execute flawless campaigns
• Keeping up with the fast-paced and ever-evolving beauty industry
• Managing a significant marketing budget and demonstrating high attention to detail

ASSUMPTION: The role of Head of Marketing UK & ANZ presents several challenges, but also offers significant opportunities for growth and impact. Candidates who are strategic, creative, and results-driven, with strong leadership and team management skills, will be well-positioned to succeed in this role.

📈 Similar Roles Comparison

• Compared to other regional marketing roles, this position has a broader scope and higher level of responsibility, as it encompasses multiple sub-functions and manages a larger team
• In the beauty industry, this role is unique in its focus on the UK, ANZ, and pureplayer markets, requiring a strong understanding of regional market trends and customer patterns
• Career progression in this role could lead to more senior leadership positions within Charlotte Tilbury Beauty or other global beauty brands

ASSUMPTION: This role offers a unique opportunity to gain experience in regional marketing, trade marketing, and category marketing within the beauty industry. Candidates who are interested in pursuing a career in marketing or beauty should consider this role as a stepping stone to more senior leadership positions.

📝 Sample Projects

• Developing and executing a disruptive 360 marketing campaign to launch a new product line in the UK market
• Managing the regional media strategy for Charlotte Tilbury Beauty's flagship holiday campaign, driving total brand awareness and accelerating conversion and consideration
• Securing exceptional marketing support from retail partners for a major store launch in Australia, executed with flawless attention to detail

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of marketing campaigns and initiatives they may work on as Head of Marketing UK & ANZ. The specific projects and responsibilities may vary depending on the company's priorities and market needs.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for Charlotte Tilbury Beauty, both regionally and globally?
• What are the most significant challenges facing the marketing team in the UK, ANZ, and pureplayer markets?
• How does Charlotte Tilbury Beauty support the growth and development of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company's culture, priorities, and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making abilities
• Research Charlotte Tilbury Beauty's brand, industry, and competitors to demonstrate your understanding of the market and the company's position within it
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.